How To Run An Animation Shop

   滿足個性需要

First of all, the storefront of this industry must have its own characteristics. It must be eye-catching. It should highlight the selling points of its own games and show some imitation shows from time to time.

Secondly, it is necessary to identify their own consumption groups. Schools are a good place to sponsor some competitive activities of animation and games. If you find suitable and meaningful projects, you can even directly associate with schools, and you can contact related clubs.

Again, look for relevant industries and activities that can be co operated, such as McDonald's (not necessarily feasible, but that means), and all kinds of public welfare and even commercial activities related to young people and children, etc., and make use of each other.

Blouses can be considered as a propaganda tool.

If necessary, you can find some children to drive around the street.

Members can be set up to do more activities to support heat.

Finally, product category and quality must keep up with local demand.

Launching a theme on a regular basis should be very sensible.

There is no doubt that the location selection follows the editor's paragraph. The main customers of the animation shop are mostly young people, and students are the main force of young customers.

In the animation shop, we can often see the "school uniform corps", which is crowded with people.

"Generally speaking, about 2/3 of the customers here are students, and some are the designers of advertising companies.

"Zhao Pengcheng said.

In view of this, in the process of site selection, the school has become the main reference point for the "focus of animation".

After "eleven" in 2004, Zhao Pengcheng opened his first animation shop beside the Shanghai art film studio on Wan Hang Du road.

"Location and here, mainly because the surrounding schools are more, and there is a relatively strong animation atmosphere.

Obviously, it has a lot of purchasing power and potential customers of cartoon products.

Coupled with the relationship between the Mei Ying factory, I rented the shop facade at a low price.

"

In determining the location of the second branches, Zhao Pengcheng, who has made some investigations, is still adhering to the principle of keeping up with the school.

"The second branches have been basically located near Zhang Yang Road, Pudong, because there are five schools in the area, including a university and two technical secondary schools, but there is no animation related shop.

"

For this site selection principle, Zhao Pengcheng is full of confidence: "my goal is to open 10 branches in a number of years, which are concentrated in all schools in Shanghai.

I believe it will not take a long time to go smoothly. My third stores are expected to open in 6 months.

"

Site selection follows customers.

Similarly, in the process of operation, the "animation focus" of the goods are also adjusted with the needs of customers.

In the process of stocking before opening, considering the limited consumption ability of student customers, apart from entering several necessary "1 treasures" of the town store, the products produced by domestic toy manufacturers and overseas imports accounted for half of the total.

But in business, it is gradually found that many anime is in the heart of children and in the heart of "enthusiasts" like the author. They all have lofty positions. They are a kind of culture rather than a simple consumer goods, so they can not be cheap for these things. The genuine imported from abroad is more expensive than the original, but the quality is absolutely appealing, and sales are hot and abnormal, so now these commodities have become the main force of sales.

Economical and practical business skills

"The center of animation" is Zhao Pengcheng's first venture. Although he is small, he is also in the stage of adaptation to everything he opens. But in the process of groping, he summed up a lot of economic and practical skills, and achieved the best results with the least cost.

Tip 1: shop online for publicity purposes only.

After the opening of the Animation Center for some time, Zhao Pengcheng set up an online shop with the same name on Taobao.

"In fact, the main purpose of setting up shop on the Internet is not for business, but for publicity.

Because every time I receive a business, I have to run to the post office. I don't have the time at all.

But I have marked the address of the real store under every item on the Internet, and I told a lot of customers who had the demand for purchase, the animation center of gravity 1.

"Zhao Pengcheng didn't spend a lot of money on this move, but he really achieved good results. Many other district and county customers also came to patronize.

Tip two: free lending high priced magazines.

In addition to being a comic creator and operator, Zhao Pengcheng is also a collector of anime magazines. His animated magazines are often eyed by anime fans.

"30 yuan, one original magazine is obviously not affordable for student customers, and they do not really need it.

They are not only able to retain a large number of loyal customers, but also often require to order some toys in the magazine, so a lot of business is going to be a wonderful start.

"Animation Center", a computer inside is also often the student customer free watch animation DVD equipment.

Tip three: go out and come in.

On the wall of the "Animation Center", there is a particularly prominent area, where posters are animated by students from nearby schools.

"In order to win customers, I went to the surrounding schools to get in touch with them. I hope that there will be some students' exercises to exchange here, so there is this garden.

"In addition, it has only been opened for more than four months." the center of animation has already had more than 100 member customers who can enjoy 8~9 discount.

The main purpose of developing membership is to cultivate customer loyalty, but there is another effect for the animation shop: animation is a popular thing, and its popularity cycle is relatively short, so it is not suitable for large quantities of stock.

By making membership cards to get to know the customers, the sales volume is the bottom line.

Skill four: give play to your strengths.

Due to weather constraints, Zhao Pengcheng's plan has not been fully implemented, but it has been known by many customers and is of high interest.

It turns out that although there are many places where T-shirt can be printed on the market in Shanghai, it is not yet possible to be truly unique.

Zhao Pengcheng decided to use his expertise to paint the customer's image into a Q version of the cartoon, printed on T-shirt.

Entrepreneurship analysis and risk warning

Initial investment: the "Animation Center" pre investment is mainly 10 thousand yuan of the first inventory, the rent is relatively cheap, 3000 yuan is based on the price of the former tenant provided by Zhao Pengcheng, the equipment was opened after the purchase.

At present, the "Animation Center" less than 20 square meters of business area is more crowded, Zhao Pengcheng also reflects that some goods are difficult to put on the shelf. Therefore, it is suggested that the shop area should be at least 25 square meters.

Before the opening of the animation center, there was basically no decoration. Zhao Pengcheng thought that the animation product itself was especially eye-catching, especially those large wall charts, dolls, etc., which could be saved by decoration. Now it is better to start shop first, and then it will be too late to decorate.

As a result, the initial capital preparation for investing in an animation shop is about 30 thousand yuan.

Profit: the biggest cost of running such a shop is rent, which is about 3000 yuan per month.

Plus 800 yuan of decoration amortization and other taxes and other expenses, the monthly operating costs of at least more than 4400 yuan.

According to the data, the profit rate of animation game related products sales is about 70%, so to achieve breakeven, we only need monthly turnover of more than 6286 yuan. On average, we calculate the turnover of 210 yuan per day based on 30 days.

Obviously, the current "Animation Center" business situation is far better than this.

Location: animation is a favorite of young people, so we must find more places for young people. Commercial streets, schools nearby or large residential areas are good choices. Besides, supermarkets and bookstores, audio-visual shops can also be used in the form of rental counters, and the cost will be even lower.

Purchase channels: many businesses on the market are looking for counterfeit wholesalers to reduce their costs. In the short run, they are more profitable than selling genuine ones, but in the long run, this practice is undoubtedly self financing.

So, since we are doing this business, we can not make money and run. We must make a long-term plan. We must be careful in choosing suppliers, and be careful about the quality of products. We should not only look at the appearance and workmanship, but also be careful about materials.

Prospects: according to the relevant departments' survey visits to animation and animation consumption of over two thousand teenagers in three cities of Beijing, Shanghai and Guangzhou, it shows that only three big cities, the annual total consumption of animation related products completed by 14~30 year old urban teenagers can be more than 1 billion 300 million yuan, which is roughly comparable to that of larger shampoos sold in daily necessities.

According to statistics from state authoritative departments, the economic benefits brought by the domestic animation industry last year were around 30 billion yuan.

The vast majority of the animation market, on the one hand, is the unprecedented growth of the consumer groups. On the other hand, there are a large number of animation products themselves. Moreover, in the product range, all kinds of animation products are related.

For example, a "big name" has launched a new comic series. Once the repercussions are intense, then animated films, movies, literary works and so on will be adapted. As for animated images, all kinds of dolls are even more numerous.

So the degree of freedom and the choice of space for consumers to purchase are very large. They can buy comics or CD-ROM. they can buy toys or save stickers.

The development of the same theme and the repeated consumption of consumers are not comparable to other industries.

Risk: in the past two years, the number of animation peripheral shops has increased steadily, and the prices of animation peripheral products have also declined a lot. For example, the pocket watch priced at around 140 yuan last year has reached 40 yuan this year.

The animated products are not limited by seasons, but because their customers are mainly composed of students, there are also some differences between them.

Generally speaking, the three or four month of the year is a relatively light season in a year. In nine and October, because of the relatively intensive animation exhibition, business is the most popular.