Contemporary, Cui Wei, Dawn: Starting With Details

In April last year, WAL-MART asked 10 suppliers to cooperate with them to establish a carbon footprint inspection mechanism within 5 years, and to classify the commodities according to the extent of the suppliers' implementation and implementation, or to label them with different color labels.

That is to say, products with serious carbon footprint will be accepted by consumers.

Major shopping malls in China are also implementing their own low-carbon actions.

However, due to the fact that most shopping malls in China use the mode of joint operation, the low carbon marketing of shopping malls and brands can not be effectively integrated, and most of them are fighting.

We should publicize the concept of environmental protection, pay attention to details, and promote the work of energy saving and consumption reduction through the actual action.

Call on employees to drive less cars a day, educate employees to save water and electricity, use recycled paper for office paper, recycle overnight water and so on.

Most of the traditional shopping malls in Beijing practise "low carbon life", starting with details and starting from their own management.

Han Yun, director of publicity at Cui Wei building, told reporters that more than 100 people in the mall had driven to work in the Central Plains. Since April 1st this year, the company has advocated the use of public pportation or cycling.

This is also done to vacate the parking spaces and give way to customers.

As a typical representative of traditional shopping malls in Beijing, as early as 2005, the modern mall began to build "green mall" into the long-term development strategy of enterprises, and took energy conservation and consumption reduction indicators as an important part of the assessment of enterprise management indicators.

Before the release of the "plastic limit order", the modern shopping mall began to advocate the use of environment-friendly non-woven shopping bags, and distributed free environmentally friendly shopping bags to its members.

At the same time, the contemporary shopping mall donated the cost of plastic shopping bags paid in three years to China's environmental protection organizations to support environmental protection.

Advocating the concept of green consumption is what many shopping malls have been doing in Beijing in recent years.

The contemporary shopping mall has made many attempts and efforts in guiding the low carbon consumption of customers, such as insisting on public welfare investment, holding regular environmental publicity week every year, organizing environmental protection commodity exhibitions and promotional activities, and funding environmental protection organizations.

In March 27th of this year, shopping centers such as the contemporary mall and Mochikyo Kamo shopping center took part in the global action of earth hour.

The modern mall has organized a special activity of "low carbon, you and me - candlelight shopping" aiming at advocating low carbon consumption. In the contemporary mall headquarters and Shijingshan branch, low carbon emissions calculator was set up, and its employees were organized to volunteer to promote low carbon life concept to customers, which produced a good response among consumers and received the support of consumers.

Cui Wei building and Shangcheng mall have been increasing investment in environmental protection in recent years, carrying out technological innovation and pformation, adding air-conditioning and electricity saving devices and water-saving devices, and maximizing power consumption and reducing carbon emissions through sub floor heating and cooling.

Chenxi department store also works on details, such as opening the elevator 2 minutes before opening the shop, reducing the lighting in the shop, closing the unnecessary lighting facilities in the office area, leaving the seats and shutting off the computer screen, leaving the office without lights, using paperless office, using the network office, and minimizing official business vehicles.

Compared with traditional shopping malls, Beijing's emerging shopping centers are better at integrating effective resources such as brands and environmental organizations, advocating environmental protection concepts and practicing low-carbon life.

In April 24th, Gate new central customs shopping center held the "green living big action" activity. On the same day, Gate new China Customs joined the friends of the environmental protection organization, and shared the green theme of "low carbon life".

Through environmental products display, bazaar, low-carbon knowledge quiz and other rich forms of interaction with consumers.

The proceeds from the bazaar will be donated to friends of nature as financial support for future environmental activities.

Starting from April 1st this year, Gate new central shopping center opened the theme of "green living shopping season". By taking public pportation such as bus and subway to Gate shopping in new gateway, we can get a green living bus card jointly released by Gate new central shopping center and friends of nature.

In the April Gate new green house's "green living shopping season" activities, the environmental protection power displayed by the major fashion brands is also not to be underestimated.

Crocodile brand launched a limited amount of T-shirts to protect the environment; sketching as fashion menswear brand always used natural dyes to reduce pollution; like adorning materials, all natural materials were used from raw materials; the A&I package guaranteed that it could not be damaged for ten years, and also catered to the low carbon concept.

Crocodiles, L'OCCITANE, ESPRIT, swatch, A&I, and many brands like love, sketch, L&R, A&I, and zigzno offer their environmental protection products to show and bazaar.

Zhang Jie, manager of Sunrise Department store, believes that the establishment of "green channel for environmental protection" requires three efforts of brands, consumers, and shopping malls themselves, but brand players play a leading role and consumers are passive.

Han Yun, the director of publicity of Cui Wei building, believes that low carbon life depends on the improvement of the awareness of environmental protection in the whole society, which is fundamental.

Li Lei, a contemporary commercial city, has a deeper understanding.

"Green channel" can be understood as the construction of a green industrial chain in a sense. There are many factors that play a key role in this process. It does not simply depend on the brand, consumers or retailers.

Li Lei believes that the whole industrial chain is a huge ecosystem. Because of the impact of China's energy structure, the production chain needs to make efforts in many aspects, such as the development of new energy, technological innovation and pformation, and so on. In the sales link, including retailers and consumers, one of the important factors that can influence the establishment of green channel is "idea".

"For retailers, it is a sales concept, for consumers, is the concept of consumption.

It is the most important thing to publicize, advocate and ultimately form a low carbon environmental concept in the whole society and make it a self-consciousness.

Li Lei believes that retailers can become advocates of environmental lifestyle, and encourage consumers to continue to buy low carbon products through cooperation with manufacturers. Consumers will take low-carbon consumption as a way to pursue a better life, and in turn promote production and sales links to provide products with low energy consumption, low pollution and low emissions.