Cottage Style &Nbsp; Brand Shoe Enterprises "Grieved".

Shanzhai quietly spread all over the corner of our lives, Shanzhai version, Shanzhai version, Shanzhai version, red dragonfly, and so on. And most people have bought it. Since Shanzhai is called culture, many famous brands are speechless and omnipotent. Why has Shanzhai become so popular and why Shanzhai has become a culture? In fact, the alternative marketing mode of Shanzhai is the helpless choice of many small and medium-sized enterprises in China, but it has not been thought that the thunder is not only a consumer but also a "God".

　 Existence is Reasonable

The generation and popularity of Shanzhai shoes must be a reflection of social needs. At the same time, it also reflects some consumers' recognition and even pursuit of Shanzhai culture. It reflects the desire of a grassroots enterprise to succeed, so it has been recognized by ordinary people since its birth. The development of Shanzhai is reflected in the spirit of the grassroots, which challenges the authority and challenges the famous brand. Competition brings development. Because of its low advertising cost and low production cost, the cottage shoes bring consumers more goods with lower price, more functions and more original appearance. Although in some media, counterfeit products have many disadvantages such as piracy, poor quality, no warranty, and so on. But on the Internet, cottage products have been given the sacred mission of "challenging cultural hegemony and eliminating all kinds of power", and unexpectedly won the support of most netizens.

    Solo solo song 

The cottage shoe is a kind of non mainstream way that the small and medium-sized shoe enterprises that are weak in strength and lack of innovation ability adopt to deal with the market competition. However, with the expansion of the situation, cottage shoes have become the eyesore of genuine shoes, and they can not escape from the meat. Compared with genuine shoes, cottage shoes are quite ghosts. First of all, it has a super reflecting speed. The animated cartoon "pleasant goat and grey wolf" swept the country by the overwhelming trend of the world. After months of negotiations, the company has finally licensed the production and sale of children's shoes with "pleasant goat and grey wolf". However, the genuine shoes have not yet been listed, and the cottage "pleasant goat" children's shoes are already in flood.

　 Big deal, kill you.

Shanzhai, dancing on a hot pot is not fun. If you want to play, you have to play big. I don't want to tell you about the brand. You don't have the general brand. Big name shoes are famous for their high reputation, high price, and great influence. If you want to catch me, please take out your evidence. Most of the thieves will be guilty. Compared with that, the psychological quality of the cottage shoe companies is really hard enough because they have prepared for emergencies. The regular army said that my trademark infringement, you look carefully, is a "skate" shaped person, but my slightly upturned, have you seen it? You say I imitate you in design, you see clearly, I am more creative than you, and there are more small ornaments on the top. We can only say that we agree tacitfully.

　 Fortress, rebellious character endorsement 

"Shanzhai is not just a synonym for counterfeit, but we are full of personality." It is not good for genuine shoes, but also for Shanzhai. Which genuine shoe dares to discredit itself, which brand shoe company has such a large capital, and the world's big design inspiration has been swept away, and it wants to be used. Besides, we are also cultural. Our culture is consistent with the young people nowadays. The competition between copycats and genuine heroes is the popularity of copycats, which brings a serious blow to the genuine shoes. First, the cottage directly snatched away a large part of the sales of genuine shoes, and the sales of genuine shoes in shoe stores were only several hundred a day.