• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Compared With Adidas Nike, &Nbsp And Anta Are Different.

    2010/5/25 9:47:00 27

    Adidas Nike Anta


    In the mall, a pair of ADI basketball shoes is the most expensive to sell to 1180 yuan, Anta is the most expensive 669 yuan.

    Where is the difference in price setting?


    In May 21st, the "sports industry and sporting goods development forum" held by the sports Expo was held by experts to express their opinions on whether China could produce a number of sports products brands with Chinese characteristics and international influence in 2020.


    The first is research and development.

    The annual R & D expenditure, like Adidas and Nike, accounts for a considerable portion of the current income.

    Historical information shows that in 1983, the annual sales volume of Nike was $270 million, and the R & D investment of this year was US $45 million, accounting for 17% of the total revenue.

    Domestic enterprises have invested little in this area.

    Professor Jin Yinghua, who has been engaged in sports industry research for a long time, thinks that this is also a kind of helplessness, because the majority of China's sporting goods industry is small and medium-sized private enterprises.


    A shoe and clothing producer attending the exhibition told reporters that the director general of the General Administration of sports provides a message when he talks with the enterprise.

    The research results are absorbed and absorbed by the product development department of the enterprises to strengthen their technological dominance in the industry.

    It is still a long way to go for the domestic enterprises to see through the research and development.


    Next is marketing.

    ADI and Nike have done well in competitions, star resources integration and brand building.

    In basketball, football, track and field and other commercially high sports, they have absolute right to speak.

    "It can be said that in terms of technology, technology and product quality, there is no difference between domestic famous brands and international top brands.

    The gap is still at the two sides of "smile curve": R & D and marketing.

    Professor Bao Mingxiao, a Research Institute of the State General Administration of sports, said.


    "The guidance of the general office of the State Council on accelerating the development of sports industry" mentioned that: by 2020, we should cultivate a number of internationally competitive sports backbone enterprises and enterprise groups, forming a batch of sports products brand with Chinese characteristics and international influence.

    Can this goal be achieved?


    "It depends on what the specific criteria are.

    International competitiveness should not be limited to the domestic market share, but also to the international market share and popularity.

    Frankly speaking, the breadth and depth of our famous brands in the international high-end market is not enough, and the products lack core competitiveness.

    If international brands have global influence like Haier, it will take longer.

    Professor Cong Hu Ping of Zhejiang Institute of physical education expressed this view.


    "It should be said that this is a goal with greater symbolic significance.

    It is difficult to develop such an international brand without government support. "

    Chen Linxiangchi, Professor of Wuhan Sports Institute and deputy director of Wuhan Sports Bureau, have the same view.


    There are also disagreements.

    Qin Younian, chief engineer of Shanxi Orient Company, believes that it is impossible to make a simple analogy. The domestic sporting goods industry has the conditions and ability to achieve this goal as a new and sunrise industry.


    "It seems very difficult now, but it is amazing to recall the brand growth process of Chinese sporting goods companies.

    Let's look at these leading enterprises' continuous pace of internationalization in these years, plus China's existing sports resources and sports influence, as well as the foundation of Chinese sporting goods enterprises. I have confidence in China's sports brand with international influence.


    Which industry will break through first?

    Bao Mingxiao believes that this is probably the shoe and clothing.


       
         


     


        

    • Related reading

    Fashion Decides All &Nbsp; Trade Behind Boots.

    Shoe Market
    |
    2010/5/25 9:28:00
    25

    山寨來風 品牌鞋企“痛心疾首”

    Shoe Market
    |
    2010/5/25 9:09:00
    45

    Guangdong Shunde Children'S Shoes Export Pass Rate Increased Significantly

    Shoe Market
    |
    2010/5/25 9:02:00
    26

    Fujian Taiwan Footwear Industry To Explore New Ideas Of Deep Cooperation

    Shoe Market
    |
    2010/5/25 8:55:00
    17

    Nicolas Kirkwood'S Hollowed Sandals Are More Sexy Than Rome Shoes.

    Shoe Market
    |
    2010/5/24 10:53:00
    47
    Read the next article

    Adidas Is Taking The Lead In The World Table Tennis Championships.

    The two year world table tennis tournament has just opened in Moscow. The world famous sports brand Adidas took the opportunity to launch a propaganda war. Recently, at the 2010 China International Sporting Goods Fair held in Beijing, the latest ping-pong equipment products produced by Adidas company came into full play. Mr. FrankMaier, director of Adidas Olympic and regional sports affairs, and the global distributor of Adidas ping pong series.

    主站蜘蛛池模板: 色欲欲WWW成人网站| 久久久精品久久久久久96| 97久久精品午夜一区二区| 狼人香蕉香蕉在线28-百度| 尤物视频在线看| 医生女同护士三女| 一本色道久久综合亚洲精品| 绝美女神抬臀娇吟| 少妇无码一区二区二三区| 初尝黑人巨砲波多野结衣| 一本大道东京热无码一区| 粗壮挺进人妻水蜜桃成熟| 天天躁日日躁狠狠躁av麻豆| 在线观看一级毛片免费| 人与动人物A级毛片在线| 97精品国产91久久久久久| 欧美牲交a欧美牲交aⅴ免费真| 国产视频你懂得| 亚洲人成色777777在线观看 | 亚洲人成在线播放网站岛国| 毛片手机在线观看| 狠狠做五月深爱婷婷天天综合| 夜夜影院未满十八勿进| 亚洲欧美成aⅴ人在线观看| 香蕉网在线播放| 日韩大片高清播放器| 国产一区二区三区免费看| 一级性生活免费| 波多野结衣影视作品| 国产精品刺激好大好爽视频| 久久综合久久综合久久| 菠萝蜜视频入口| 婷婷久久五月天| 亚洲欧洲精品视频在线观看| 国产精品揄拍一区二区久久| 无码日韩人妻av一区二区三区| 别急慢慢来在线观看| 69精品人人人人| 日本理论午夜中文字幕第一页| 午夜精品久久久久久久久| 99久久精品国产一区二区三区 |