Can High Heels Protect Your Ankles?

Hangzhou children's wind - to follow the most powerful wind

Fashion classics - still playing high shoes?

You OUT.

Look down at the basketball shoes on your feet, or the high ones?

You OUT.

Did not see yesterday's NBA Western Conference finals, what shoes did Kobe and Nash wear?

NBA played 3 games in the Western Conference finals, and two superheroes Kobe and Nash took up most of the play and, of course, came with "placement ads" - endorsements for shoes on the feet.

The two men who wear low shoes are the ruthless role of eating at a speed.

Kobe entered the NBA14 year, from 1996 to wear the Adidas "Tian foot", to 2008, the Nike "Kobe 3 generation", are all high shoes, last year he let manufacturers to produce low shoes for him, the reason is to start from the actual combat, increase the mobility of the pace.

And when Kobe put on the low band "Kobe 4 generation", the Lakers teammates around him began to follow suit.

Shannon Brown, Walton, Odom, Powell, from the height of 1 meters 93 outside players, to 2 meters 08, more than 220 Jin of the inner line warriors, all wearing the same low shoe made according to Kobe foot shape.

Why do they wear low help?

Can you play high ball and low ball?

According to NBA team members and shoe manufacturers, NBA was still the world of high shoes 8 years ago.

A staff member who has worked in the cavalry for nearly 30 years said that at least 80% of the players chose high shoes in the late 80s of last century. Now most players wear low ankle shoes with naked ankle.

"Pay attention to performance, pay attention to safety?

That's the past. "

Marshall Cohen, a researcher at NPD group, a US market research firm, gives a new definition of shoes: "everything is way out of fashion."

The NBA of the 80's and 90's players is no longer the Jordan era wearing the 17 generation of high and medium class shoes, although the source of the sneakers culture is the red and white gang of Jordan's "Jordan generation" that Jordan paid in 1985.

Before that, NBA had almost invariable white CONVERSE "basic funds". Jordan's publicity performance gave this pair of publicity shoes the personality, and then there was the fashion of wearing shoes with the stars.

"Suddenly, wearing high or low help has become a fashion."

Cohen said, "the Jordan series is the greatest pioneer of the sneaker culture. The market for shoes has been neglected since childhood. It has become a big business that has been sold millions of dollars a night, and the market can not be destroyed."

Scientific research also supports low fashion: high shoes don't necessarily protect your ankles.

NBA statistics expert Hafori Pollack gave the data that last season NBA players missed the total number of matches due to foot injuries, which is 64% more than that of 20 years ago.

If this data is true, each team will lose 455 thousand dollars last season for players' foot injuries.

A research paper published in the 2008 issue of the Journal of sport medicine in University of Newcastle, Australia, said that the study found that in addition to allowing athletes to run slower and jump lower, high shoe didn't limit the role of injuries.

The author Richards even wrote: "these shoemakers are only good at advertising and selling shoes, as far as the so-called basketball technology is concerned."

The five NBA all star player Chris Webb's career in the last three seasons added up to 70 Games: "I wear top class shoes, my ankle is broken."

Of course, there are also many stars who benefit from the high shoe, and the Jazz Boozer says that the high shoe can really protect the ankle.

A NBA spokesman said there was no evidence of which basketball shoes were particularly good or bad.

In fact, NBA players who wear low helps you to protect yourself from what you can't see.

This "shoe in shoe" has been seen on Yao Ming's injured left foot and has been widely applied to the feet of NBA players who are not injured.

The cavalry team doctor revealed that each player's special boots were worth $more than 600.

After a game last season, James was glad to take off his shoes and throw them on the stand. He forgot to take out his boots.

The loudspeaker in the arena immediately shouted, "who will pick up James's sneakers?"

Gao Bang's 7 generation of James sold the 5 generation of Kobe.

According to the statistics of NPD group, in 2002, the sales of basketball shoes in North America accounted for 20%, while that of low shoes was only 11%. In today's market, the sales volume of low shoe shoes has risen to 29%, and that of high quality shoes has dropped to 8%.

Are consumers in Hangzhou synchronized with North American sneakers?

The Nike basketball counter of Hangzhou Yintai department store can not provide detailed data for the time being, but the official said that a trend is affirmative: "consumers must follow the most famous players to buy shoes. Now the best selling is Kobe shoes, no way, the others are the championship."

Not everyone followed Kobe and Nash, but not the shoemaker no longer did the gang. The Jordan series became out of print after the 23 generation in 2008. The successor was another "high Gang 23" - James series.

Unfortunately, last year's championship version of the "MVP" James 6 generation did not sell at high speed with the defeat of the Cavaliers in the eastern finals.

Then last summer James went to China to promote the 7 generation of James this season. Recently, James's postseason advertisements have been hung up in the mall. But as the knight went out earlier than last year, James's 7 generation still had no chance to compete with Kobe 5 generations.