Where Is The Local Strength Of China'S Fashion Development?

In July 8th, in the Eleventh China (Shenzhen) international The brand clothing and apparel Fair (hereinafter referred to as the Shenzhen clothing trade fair) was launched by Shang Liu media. The joint Shenzhen apparel industry association, China shopping center industry information center, Tsinghua University economics and Management College, fashion bazaar and fashion good housekeeper jointly organized the "local force to promote the development of fashion in China" - the 2011 China (Shenzhen) clothing brand development forum.

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According to the organizers, this Forum gathered from various channels such as channels, media, capital, academia and industry to gather together to explore the way of the development of China's clothing brand. Why is it always a foreign brand in a good location in the shopping center? Why is it hard to find the shadow of domestic brands in fashion magazines? We shout every day to support slogans made in China. Why do we have all the big international names? On the stage of China's fashion, how do we let those "outsiders" play the leading role?

In an address to the forum, Chai Liu CEO, Chai Liu, said: "international brands have jumped and successfully occupied. China Market, Chinese local brands lack their own voice seriously. When can we have CHANEL, LV, ZARA, UNIQLO, such a huge brand of intangible value? After careful study, it is not difficult to find that the tangible value of our local brand and the difference between the international brand and the local brand are not very large, and the other is the intangible value of brand culture and image. How to create this intangible value is worthy of our consideration. The main body of thinking is not only the brand itself, but also the channels, capital, media, academia and so on.

Professor Zheng Yuhuang, School of economics and management, Tsinghua University, analyzes the development path of the world's top brands from the academic point of view, and the local presence. Clothes & Accessories Brand executives enthusiastically discuss how to seek experience from the development of top brands.

As a representative of capital power, Mr. Feng Qi, vice president of IDG capital, said in the speech of "new opportunities brought by capital to local brands in China" that although new capital has brought new opportunities to local brands, capital investment may not be the most important. Advanced thinking, modern management concepts and methods, production capacity and other factors form the Department of brand development. Unified driving force.

The forum also launched the first three communication modes: on-site communication forum, network virtual forum and micro-blog live forum. In the micro-blog interactive session, the questioner can ask questions to guests through micro-blog. The audience and guests also had good interaction.

In the speech, Professor Zheng Yuhuang of Tsinghua University quoted the world ranking of the world's top 100 brands in BusinessWeek, the first one in the United States and second in Germany, while none in China. Through the case of NOKIA, he reminded the executives of many garment enterprises at the scene that "success is likely to be the mother of failure". Ms. Shen Yongfang, President of the Shenzhen garment industry association, also delivered a speech at the meeting. She expressed the hope that the shopping center could leave the good location to the outstanding local brands. The organizers of this forum said that through such activities, we hope to help local forces stand up, show their gestures and make a sound, so as to promote China. fashion Career process!