Eve, China'S Women'S Wear, Is Exploring The Trend Of Sustainable Fashion.

Affected by the epidemic, multi-channel marketing is the help of brand development. Of course, for the clothing industry, the content is still a magic weapon. Like Stone Island development strategy, Eve wants to disseminated through the brand story.

Since 2018, Eve has launched the joint design with the supermodel ho Sui, and the cooperation with the IP palace culture of the Imperial Palace, and set up a theme flash shop under the line.

Co operating with modern film and television dramas to create positive, independent and elegant female characters in the drama, constantly creating marketing topics, creating "exploding" content, innovating and playing more new tricks while maintaining Eve's brand tonality.

Nowadays, the concept of sustainable development is deeply rooted in the hearts of the people. More and more people begin to attach importance to the issue of environmental protection. Protecting the environment is no longer a slogan. As a brand of women's clothing, it's not just to convey slogans and advertising slogans of sustainable concept to consumption, but also to start from the source of clothing, starting from the production of clothing, and considering the environmental protection of raw materials.

In recent years, Burberry has been implementing the sustainable strategy actively and has launched a new sustainable environmental protection series "ReBurberry Edit". All products are made of new environmental protection fabrics. For example, the latest biobased acetate fiber technology, reclaimed fishing nets, fabric fragments and industrial plastic made of recycled nylon ECONYL are made.

And Eve Li this time Eve put his eyes on the sustainable fashion business, taking "BE NATURAL natural backtracking" as the theme, combined with Austria Lan Jing group to use environmental friendly fiber, comply with the low-carbon and sustainable concept of ecological and environmental protection.

Eve Li wears raw materials from sustainable wood sources, uses environmentally friendly and efficient production processes, and endows fabrics with lasting soft and comfortable touch. It redefines the new standards of environmental protection and natural comfort for urban women, and provides tender care from nature.

In 2019, we began to develop products for technology and environmental protection fabrics. Last year, Tmall double 11 brand line has launched high-tech products, including volcanic fabrics, volcanic jeans, TR colored fabrics, suits and other high-tech products.

In the Tmall flagship store, Eve's environmental technology products are very popular. Among them, there are tens of thousands of colored textile suits on sale. According to the market reaction, Eve's attempt to fashion and technology is correct.

Eve's theme is to return to the natural design clothing, upgrade the experience of natural skin care, create an organic and environment-friendly fashion in spring and summer, so that every woman can find a comfortable style area, free expression of fashion and explore her own unique beauty.