Online Ordering Will "Hold" The Garment Industry In The Yangtze River Delta.

For Liao Xiaolei, who has been in the garment industry for 17 years, live broadcasting is not a new word, but "taking goods" is indeed.

Liao Xiaolei, a senior trend dress director of Yi Shang Chong Exhibition (Shanghai) Technology Co., Ltd., "POP Fashion", has been broadcasting live experience to colleagues, peers and customers for many times, and has talked about fashion trends and fabric characteristics. But in a recent live broadcast, after clicking a 27 page PPT industry analysis report, the last thing came out was a newly launched environmental protection material made by a client company. Liao Xiaolei told reporters that her previous live broadcast was somewhat similar to "lecture training", and now the live broadcast is combined with the fabric material and has the function of carrying goods.

The impact of the epidemic is not only in the first quarter of this year, but rather for a longer period of time, especially for the clothing industry. "To do the stock market depends on the market, and to do the fashion depends on the trend. Deviating from the fashion trend, clothing design, production and sales will be very difficult. Yi Shang Chong Exhibition (Shanghai) Technology Co., Ltd. chairman Lu Pingyi told reporters.

In February of this year, Yigang launched an online live broadcast course, which was linked to more than 50 industrial clusters of Tongxiang, Wujiang, Shengze, Jiashan, Xitang, and so on. The more than 80 industrial heavyweights were selected and about 300000 people participated in the study and training in February.

Not only "lectures", Yi Shang Chong exhibition also for clothing enterprises "take goods". Because there are a large number of garment enterprises on the company platform, these enterprises are buyers of fabrics, and the company will organize some online ordering companies for some fabric enterprises. For buyers and sellers, this is a kind of welfare: the seller solves the problem that the customer can not see the goods on the spot during the epidemic, and the buyer can get authoritative and timely fabric recommendation through the professional consultation platform.

In mid April, Yat sang launched a joint international well-known Naia fiber brand for online promotion. The parent company of Naia fiber was founded in 1920 by Eastman, USA. Its two acetic acid fabric is very environmentally friendly and has the characteristics of "sustainable fashion". Liao Xiaolei, the narrator of the live broadcast.

"Carrying goods" is not "selling goods", "can not be hard to promote on the one hand, too heavy traces, customers and live objects will not buy it, must be combined with the trend of fashion, to turn an online order into a fashion trend analysis." Lu Pingyi told reporters that the live broadcast brought hundreds of businesses and tens of millions of yuan to the customers.

Online ordering has extended to the Yangtze River Delta region. Yi Sheng Chong has recently been docking with garment manufacturers in Wujiang, Shengze, Shaoxing and Keqiao.

Hu Shuigen, deputy director of the B Management Committee of Jiaxing comprehensive bonded area, told reporters that the Xitang button industry has been faced with the problem of serious homogenization competition and product wandering at the middle and low levels. To break the plight of "first-class service, second rate products and three price", we must introduce some professional companies with abundant information resources and understanding of fashion trends.

Tongxiang Pu Yuan is currently building a world-class knitting fashion industry cluster. It is the largest sweater production base in the country and is moving towards the 100 billion market. Qian Weiguo, deputy director of the Tongxiang Pu Yuan Knitting Industrial Park Management Committee, told reporters that Pu Yuan has a large number of sweater manufacturing enterprises, while Yi Shang Chong has a fashion trend analysis. The two sides hit it off and are working together to create an industrial service complex project.

"The Yangtze River Delta is a highly concentrated area of textile and garment industry. There are many industrial clusters, but most of the clusters are small and micro enterprises, and do not have strong R & D strength and foundation.

A platform that focuses on popular information can help these small and micro businesses. Qian Weiguo said.