Yiwu Legend Post-80S Entrepreneurship College Students

Liu Pengfei's small investment list

Initial investment: less than 1000 yuan, mainly purchase.

At present, the number of employees: cross embroidery factory is about 200 people, and the Ming Ming lamp factory is more than 100 off-season, and more than 700 people in the peak season.

Annual sales: $34 million

Annual profit: $7 million

Whether it can be duplicated: Yes.

Suggestion: in the year before last and last year, the profit of the sale of the trade to 100% can be achieved by 10%-20%. But many of them joined in the competition, and now the profit is about thinner to the 10%-20%. Cross stitch now keeps more than ten percent of the profits, and is also facing the problem of competitors' dilution.

However, for young entrepreneurs, the most important factors affecting success are team, project and passion.

Last week "Valentine's Day" on Valentine's day, Zhejiang boy Liu Pengfei was busy all day.

However, he was not prepared for roses to make lovers happy, but on this day, his lantern was selling extraordinarily well.

In 2007, he graduated from the Finance Department of Jiujiang University in Jiangxi to work in Yiwu. An accidental discovery made Liu Pengfei decide to quit his job and start his own business.

In just two years, this young man, known as "Yiwu's most promising post-80s Student Entrepreneur", has become the owner of Yiwu's three lantern factories, three cross stitch factories and a printing design company. He sells the lanterns and cross stitch to the world, and the sales volume reaches tens of thousands of yuan a year.

Kong Ming Deng ignites entrepreneurial dream

Two years ago, in July, Liu Pengfei was a salesman of a foreign trade company. When he got the salary of 1400 yuan in the first month, he decided to quit. "I want to start a business.

In fact, entrepreneurship is not a temporary impulse for Liu Pengfei. He already has plans in his mind.

It turned out that one night, when Liu Pengfei and some friends met for a walk in a park in Yiwu, he unconsciously noticed that several UFOs were floating in the sky.

However, when we were excited to inquire about the surrounding people, we knew that the beautiful "U FO" in these night sky was called Kong Ming lamp.

In the next few days, Liu Pengfei, a flexible mind, made an investigation in the voluntary small commodity market. He found that he was in short supply.

Not only that, but when he learned about the market information on the Internet, he also saw a German website selling lanterns.

"In fact, the lantern is also very popular abroad, and many foreigners will also release the Lantern Festival at Christmas and new year to auspicious and fun, such as the special lantern festival in Southeast Asia.

"If we sell bright lights in Yiwu, we may face fierce competition. Then, how can we sell Chinese traditional lanterns to foreign countries?

The market is less competitive and has cultural connotations. Chinese people like it and foreigners prefer it.

As long as there is a website in Chinese and English, hang up a few photos of the lantern, and it will be open for business.

"Many friends around me have sold me as a joke, but I still feel that I should try it.

"Liu Pengfei and his girlfriend two people bought 400 more than 100 lanterns from the Yiwu small commodity market, and put pictures and words on the Internet.

"We were quickly snapped up and we hurried in.

"A month's inventory" results, actually earned thousands of pieces, more than the average wage earners income.

In the next few months, business has been good, half a year, his deposit number has reached 60 thousand yuan.

However, let Liu Pengfei's business change from "light" to "heavy" in early 2008.

One day, a foreign trade company in Wenzhou called to make a large order of 200 thousand yuan, and to visit the factory on site.

Although Liu Pengfei's Lantern had been sold for a while, he still had some difficulties.

"I get goods from other places, no factories, no employees, not even decent offices.

"After running for a few days, Liu Pengfei finally borrowed a little office that could see people, and borrowed a factory from a friend, a small workshop of more than ten people.

"Business is about integrity.

When the other party really came to visit, I told my client without reservation about the office and factory.

"Liu Pengfei said he thought the business must be" yellow ", but I didn't expect the other side to admire him very much. Instead, he signed a contract of 200 thousand yuan with him.

As the previous network sales are mainly retail, a dozen or more lights are big, so it is very difficult to hand over 50 thousand lanterns to the market.

"From this time on, I want to build my own factory.

With the help of his brother, in a short span of a month, Liu Pengfei completed the construction and production. Not only did he really get the first barrel of gold 100 thousand yuan, but also the first one.

"Fool can find products."

When the original intention of starting a business was to sell the lantern to foreign countries, how did Liu Pengfei do it?

"The network is not national boundaries, but there must be a little trick to engage in foreign trade through the network platform.

"Liu Pengfei said that when he opened his own factory last year, he set up a company website, and he often studied the paction processes of search engines such as Google, Baidu and Chinese and English Alibaba, so that he could put the products into" ingenious "keywords according to the characteristics of these network tools, so as to increase the hit rate of overseas customers.

For example, for overseas customers, sometimes the wrong keywords can also be corrected.

"The correct English spelling of Kong Ming lamp should be" 1 "; Skylanterns 1; Chinese means" sky lantern ".

However, for many clients who are not native speakers of English, their more common way of writing is to link the whole phrase to spelling, 1, Skylanterns; 1; although this is a wrong spelling, but in order to suit the appetite of our customers, we have collected all the spelling mistakes as the key words.

"Liu Pengfei said," many Chinese sellers generally only have one or two keywords on the Internet, and customers have to spell accurately to find products. In fact, there are many potential consumers missing, and there are one hundred or two hundred key words for product design. Only more than 30 of the German and the correct spelling keywords are placed, and Arabic, Japanese, Korean and other seven or eight languages are placed in the wrong keywords of their products, and these skills are told to friends around. This way is to let most customers find their products, and on the main search engines, their spelling key words have always occupied a relatively advanced position, "so that the fool can find products."

With the low cost of his factory, the label of traditional Chinese culture, and the tips for selling to the international market, Liu Pengfei's "Ming Ming Deng" has received orders from Germany, the Middle East and other countries since last year.

According to him, last year, his lantern was sold to 4 million foreign countries, with a net profit of 1 yuan per person.

In addition to the Lantern Festival, Liu Pengfei began to cross stitch in May this year.

However, the young man who ranks among the millionaires ranks has his own confusion.

"Lanterns generally sell well in 6-11 months, holidays, and weather at night. This makes product sales time period strong, business slack in the off-season; cross stitch access threshold is not high, many competitors, and directly lead to thin profits, so these two businesses may not have the core competitiveness of long-term advantages.

"Liu Pengfei said he is looking for new projects, and this time he hopes to be a long-term project.