Shenzhen Costumes Culture Museum Shows Shenzhen'S Clothing Charm Culture

The sixth Shenzhen Trade Fair attracted the attention of many people, and one of the eyeball "new actions" was "100 years", "fashion" and "Museum". Three familiar words collided with each other to create a new spark, creating three first: Shenzhen's first museum of textile and textile, founded by private enterprises, the first fashion themed Museum in China, and the first museum exhibition held by an enterprise in a large-scale exposition.

This first generation fashion idea was born in Shenzhen, once again convincing proof of the tension of Shenzhen culture, which leads to the topic of thinking.

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Display clothing culture and explore future development

Shenzhen clothing has always been the pride and pride of the Chinese people. Shenzhen clothing started with foreign trade processing and production, and accumulated a lot of valuable experience.

Nowadays, the clothing enterprises in Shenzhen have basically completed the pformation from labor-intensive to knowledge-based, and have created many famous brands.

For the current achievements, the executives of the clothing enterprises in Shenzhen seem to be very light. With the sense of achievement, there is also a strong sense of crisis.

Ms. Zhao Huizhou, chief designer of EACHWAY (Yi Hui), said that in recent years, the garment industry in Beijing, Shanghai, Hangzhou and other cities developed rapidly. The importance and support of these cities for clothing industry has been increasing gradually in recent years, and the foreign enterprises processing business supporting the Shenzhen garment industry is becoming more and more difficult now. All these factors directly affect the development of Shenzhen garment enterprises.

This Centennial Fashion Museum built by EACHWAY (Yi Hui) is based on such a background. The establishment of EACHWAY Centennial Fashion Museum is the need to enhance cultural details and capabilities.

In March last year, many famous scholars began to build this museum. The museum includes three aspects: Fashion Centennial fashion; Shenzhen's clothing development history in the past 20 years; the concept of creative industry and cultural industry.

In Zhao Huizhou's words, "this is not just a museum, but a summary and exploration of the clothing industry from the academic point of view in the form of physical objects. It can provide some more foresight guidance for the future road."

Create a harmonious atmosphere in the industry

Competition is common in every industry.

Speaking of this, Zhao Huizhou used an appropriate analogy: "water fish, fish water."

If there is less water, the fish will be anoxic. When the water is mixed up, the fish will be confused.

The happiness of fish depends on the turbidity of the water, and the beauty of water comes from the activity of the fish.

Clothing enterprises and the entire garment industry are the portrayal of the relationship between fish and water.

You may not be surprised at the price of a thousand or even tens of thousands of pieces of Italy fashion, but this price is unthinkable for Chinese fashion. There are differences between the brand culture value and the overall water balance of the garment industry.

At present, the domestic garment industry is still not standardized, there are many vicious competition, the plagiarism is very common, a new product as long as the good sell, not long after the market will appear a large number of similar products, this blindly follow the trend, blindly plagiarism can only harm others.

Only the garment industry of Shenzhen and even China can unite and complement each other, so that the whole brand can have healthy competition, and the overall level can be improved. The clothing brand can have a wider sky. As an individual brand, it can go out and get considerable development.

Creative designer brand

In the mid 90s of last century, Shenzhen clothing emphasized "Shenzhen made", and now Shenzhen clothing emphasizes Shenzhen creation.

The difference between the two words is very different. The strategic adjustment of cultural and creative industries has become the common pursuit of the industry.

Farewell is a single export processing workshop, which is the bottom of the industrial chain that can only get the extremely bottom processing fee. It is a heartfelt and helpless alternative to doing the wedding dress. It is the market in the north and south of the Yangtze River, which is like the enjoyable climb to the fashionable Pyramid. It is the pride of the people who cut the Teana clothes.

This is a structural pformation, a fundamental change.

Today, the garment industry can no longer be a simple product of ten years ago when making clothing production, but rather a creative product that produces fashion and culture.

The soul is creative design.

A garment enterprise that has something to do in the market must occupy the latest information in the international clothing market and have a strong design team.

As early as the late 90s of last century, Shenzhen had risen the first batch of designer brands in China, including Lady house, Providence, Yi Hui, and Europe.

Over the years, these brands have been sticking to the brand culture position, and have made good achievements in adhering to the cultural heritage.

The extraordinary elegance of the lady's house and the fashion elegance of the art of the art have all left a deep impression on people.

Nowadays, the designers of these brands have not only stopped thinking about the research and development of product design, but also have a further development. Apart from products being better, business management should keep pace with them, and how to think in the sense of social responsibility is what they are facing now.