"61" Will Come To Children's Clothing Business To Grasp Business Opportunities

　 "61" children's Day is coming, the promotional activities of major shopping malls in the city have been launched. In the face of this holiday business opportunities, children's clothing businesses not only promote efforts, but also catch up with the trend of fashion, and tap the market potential through various ways. Among them, parent-child clothing is particularly favored by consumers.

Parent-child dress is a dress that is very close to the style and color of the parents and children. Nowadays, people are more and more concerned about dressing. Many fashionable young parents believe that taking children to the streets should not only dress themselves well, but also harmonization with their children's dress. Therefore, many smart businesses begin to make a lot of fuss about their parents.

In the Ruijin children's clothing business of Xingli department store, children's clothing is the prevailing trend in children's clothing industry. Many parents are willing to wear the same clothes as children, play games with children, and close their children's distance. Since their parents' children's wear, the sales volume of their shops has been rising rapidly.

The author saw in the children's clothing store of West Road, there were many mother and child clothes, such as coats, skirts, T sweaters and so on in the spring and summer season. The fabrics included pure cotton, blended fabric, chemical fiber and so on. According to the businessman, mother daughter clothing is the most popular among parents, and can sell more than 10 sets a day when business is good.

Apart from the special parentage, many sportswear brands have also become a good choice for fashion parents to freely match their parents. A sports brand children's cabinet salesperson told me that many parents who came to buy clothes for their children themselves were consumers of the brand. On the Yanan Road, I saw a young father walking in the street with his son in his arms. The two men wore two sportswear suits with one big, one small, and two styles. They looked refreshing.

Entity businesses are keen on pushing parents and children, and the same is true of online businesses. On the search bar, I entered the "parent child clothing", and immediately appeared the key words of "parent-child clothing summer wear", "Korean parent child dress", "61 parent child clothes" and so on. The search volume was close to 1000, and the merchants had launched different promotional signs, and some businesses also launched a customized parent-child business.

During the interview, many parents said that they liked their parents' clothes because they could express the strong affection of "we are close family". At the same time, parents could have relied on a child addiction to recapture the long lost innocence. The popularity of parent-child clothing is also a new trend of consumption under the current environment.