Outdoor Shoes And Clothing Equipment Targeting The Mass Market

Once upon a time, when it comes to outdoor sports, it is very strange for most Chinese people. Nowadays, outdoor sports are no longer confined to a small number of professionals. With more and more fashionable young people in the tide of outdoor sports, it is easy to see that outdoor products are beginning to "change face" and fashion elements are becoming more and more obvious.

At the same time, as the explorer outdoor products companies listed, for a while, the outdoor products market has become a battleground for many businesses.

Outdoor products become fashion symbols

In the eyes of many people, outdoor clothing must go hiking or exploring.

Reporters in the interview found that consumers who choose to buy outdoor products do not necessarily have to go hiking or mountain expeditions.

"Outdoor casual wear, shoes and backpacks are not only functional, but also lightweight, practical and fashionable, and can be used everyday."

Liu Lin's words of outdoor products represent the voice of many people.

Reporters learned that assault clothing, mountaineering shoes, professional backpacks, tents, travel pots...

These seem to belong to the professional outfit. Nowadays, the streets of provincial capital can be seen everywhere. Wearing outfits and sweaters, outdoor shoes with shoes on the feet has become the symbol of fashion people.

In an outdoor goods store on Shan Da Road, a variety of outdoor products are dazzling, and the consumers who come to buy it are in an endless stream. Besides climbing shoes, clothes and tents, the tent has become a hot commodity.

Mr. Liu, who is buying tents, said.

According to the salesperson of the store, outdoor products are more and more popular among fashion people. Many white-collar and high-income people are the main consumers. The most expensive ones are mountaineering shoes, outdoor clothes and tents.

Fashion and low prices are very popular.

Consumers who often go to outdoor stores can easily find that mountaineering shoes and assault clothes are often thousands of dollars, and high prices are deterred by many people. Nowadays, five hundred or six hundred yuan is enough to buy a fashionable and functional clothing.

"Originally, I only do professional outdoor products. Since last year, more and more mass products have been purchased. Up to now, leisure products can account for more than 50%."

Mr. Wang, head of Huayuan Road outdoor goods store, said that the outdoor brands were faced with small crowds. With outdoor products being accepted by consumers of different ages, classes and occupations, the characteristics of popularization and leisure became more and more obvious.

Leisure outdoor products include more fashionable elements in design, style and so on, mostly at three hundred or four hundred yuan and five hundred or six hundred yuan. "These products don't need professional functions, but the price advantage and style are fashionable, and they are selling well in the market."

Industry standards need improvement

In recent years, outdoor sports have become fashionable. In the past few years, a rare outdoor shop has opened up more and more in the provincial capital. Wang Haibin, director of Tuo outdoor supplies shop, told reporters that at present, there are about more than 400 brands of outdoor products on the market and more than 2300 single products, and there are more than 60 brands and hundreds of single products in their own stores.

In recent years, the number of outdoor sports enthusiasts in China has been increasing, and the outdoor products market is getting bigger and bigger. However, the reporter has learned that the standard of market regulation has not yet been promulgated, and the outdoor products in the market are mixed up. Therefore, Wang Haibin said that facing the large number of counterfeit products in the domestic market, standardizing the quality of products is beneficial to the choice of consumers and the long-term development of enterprises.