Net Income Increased By 33% In Moncler2018, And China Led The Asian Market.

In February 28th, Moncler, the high-end feather clothing brand in Italy, announced the 2018 fiscal year ended December 31, 2018. During the period, Moncler sales increased by 22% to 1 billion 420 million euros, and net income increased 33% to 332 million euros.

Markets in Italy, the European Union, the United States, Asia and other regions all gained double-digit growth. Among them, sales in Asia and other regions were the best, about 620 million euros, accounting for 43.4% of the total brand revenue. At the same time, the region's market growth is also the largest, at the current exchange rate, an increase of 24% over the same period.

Its performance in Asia and other markets has been in the EU, US and Italy markets.

The performance of the mainland market continues to lead Asia and other markets. At the same time, the performance of Korea and other Asian regions is also good, but the fourth quarter results of the Japanese market are slowing down due to late winter.

Moncler chairman and CEO Remo Ruffini emphasized the "Moncler Genius" project launched in February 2018 in the earnings report. The project is working with eight designers and artists such as Pierpaolo Piccioli, Sandro Mandrino, Simone Rocha, Craig Green, two palace Kai, Teng Yuan Hao and Francesco Ragazzi, each person to work on a series. Recently, the project has launched the second phase.

"We have changed our business strategy and we are very satisfied with the result a year later. Moncler's shops and consumers are very dynamic, like a new company and a start-up. " Ruffini said. Moncler expects more growth in 2019.

In 2018, Moncler made more moves in China. Prior to selling several series of brands in China's official mall, Tmall opened a 18 day flash store in Tmall in September 2018, offering six designer collaboration Series in the "Moncler" project. Ruffini said in his exclusive interview with interface fashion that he regarded Tmall flash store as an important step in promoting digital strategy in China. For Moncler, this may also be a chance for Chinese consumers to re recognize it.

Although Moncler is a down jacket brand, judging by its steady growth for more than a decade, Reuters has predicted that it will become the next luxury group LVMH. "Although Moncler is currently only 7 billion 500 million euros in size, LVMH is a commercial giant with a volume of more than 130 billion euros, but as long as it wants to become Italy's luxury leader, it is now the best time." Reuters wrote in related reports.

Another speculation is based on Ruffuni's takeover in October 2018, when he announced the acquisition of Italy minority clothing brand Attico 49%. Although the acquisition is not associated with Moncler in terms of finance or business, it does not rule out that Ruffuni will open up the construction process of its luxury empire with Moncler as its core.

At present, in addition to Moncler and Canada goose, the top end down clothing brand in China is aggressively competing for the market. The latter also set up greater China headquarters last year and opened flagship stores.