The Finishing Touch Of Small Booths

"The effect of our company's participation is always not ideal, because we have missed a lot of professional spectators because of the relative position of the booths, and we have taken a lot of business opportunities."

A exhibitor complained to reporters.

This is probably a common phenomenon. For those enterprises that are unable to pay large booths, affordable small booths are the best choice for them.

Then, how can a small booth enterprise attract attention during the exhibition?

How should we design a booth to attract more businessmen to negotiate business?

The design of booth should be distinctive.

We all know a reason: participating in exhibitions is a good opportunity to enhance the visibility of enterprises, publicize and promote new products, and participating in exhibitions has also become a part of the important business strategy of enterprises.

How to make full use of exhibitions and make exhibition become the best sales and marketing tool for modern enterprises and achieve long-term business objectives of enterprises is the core concern of many enterprises.

Exhibitors believe that the selection of suitable venues for the exhibition is an important part of the exhibition plan. The location of the booth determines the effect of the exhibition.

This is indeed an important factor, but for most small and medium enterprises, because of the size of their exhibitors and their financial capacity, they can only buy small stalls. Therefore, enterprises with small booths need to let the booth attract attention if they want to get better results.

A lot of people would think that it's not easy to attract attention to a small booth.

In fact, as long as a reasonable arrangement, small booth can also attract the attention of the audience.

What are the precautions that enterprises with small booths should pay attention to in the exhibition so as to improve the effect of exhibitors?

In particular, one of the points for attention, a head of a large exhibition company, said: "these principles are first reflected in the design and construction of the booth.

The design of the exhibition booth should reflect and enhance the corporate image and reflect the spirit of the enterprise.

Indeed, the exhibition is no longer a stall selling sale, it should not display isolated products in isolation, but by product as a carrier, through comprehensive means to show the overall enterprise, its ability, its grade.

In addition, the director also pointed out that in addition to the introduction and promotion of the product itself, these means also include a wide range of information dissemination, communication, advertising, public relations and consultation, etc., so that the audience can understand the products and at the same time enhance the impression of the enterprises to a certain extent.

Therefore, in the design and construction of the booth, we must focus on the center and summarize the following three points:

The design of the exhibition booth should highlight the theme and emphasize individuality. At the same time, it should give the audience an affinity and be convenient to talk in space and atmosphere.

Making full use of all the possible elements, such as the formation of the booth, materials, sound, light, color and other decoration products, constantly give the audience fresh feeling, stimulating their curiosity, making them interested in the exhibition booth, and then having the desire to talk with the exhibitors.

Recently, when visiting the China International Clothing Fair, a reporter recently found a men's booth. The design of the booth took the maximum use of lights, so that the original booth was immediately "dazzling", and the booth space was expanded under the ceiling lights of the National Exhibition Center. The simple and elegant clothing became more atmospheric under the lights, attracting a lot of audience's attention and attracting a lot of business consulting business.

A professional pointed out: according to the industry survey, lighting can increase the awareness of exhibits by 30% to 50%.

Second, some believe that booth design should also take into account other activities planned by the company during the exhibition.

At present, more and more large enterprises regard the exhibition as a good place to carry out public relations activities. Apart from the exhibition itself, they also hold various conferences, performances and other activities during the exhibition.

Due to the large and concentrated audience during the exhibition, these events were also held at the same time, with great impact and cost savings.

This puts forward new requirements for booth construction.

In the final analysis, the attitude of enterprises to exhibitors also depends on whether the economy is cost-effective.

Therefore, while ensuring the effect, we must also calculate the economic accounts well, use the new and reusing booth materials as much as possible, seriously study the design plan, and reduce unnecessary expenses.

Just like the clothes stand that the reporters just cited, they just made use of the advantages of the booth design, and unwittingly launched a fashion conference and a procurement meeting for themselves.

Third, according to statistics, in 2006, the number of exhibitions in the country exceeded 3800, and there were more than ten or dozens of exhibitions in each industry.

Therefore, we can design our own theme booths according to the different theme pavilions at the exhibition. Designers who engage in exhibition design industry say: "large enterprises usually exhibit in traditional ways and rely on large scale venues, so small businesses should highlight their own small stalls with innovative designs."

Moreover, he also believes that the booth should use the exhibits according to the size of the booth and choose suitable display products and exhibitors, so as to avoid overcrowding or loosely. Moreover, we should be good at making use of combined exhibition equipment and avoid using seemingly cheap tables and chairs. We should give people the feeling of "small and fine" and decorate the booth with taste.

Speaking of which, some exhibitors would think that it would be better to use pictures if they did not use the exhibits.

In this case, the designer said: "the picture has a strong visual effect. It is not easy to read a picture that is too dense or too small.

If you want to use pictures, you should limit the use of words and pictures, and put the picture above the line of sight. "

In addition to the above factors, stall decoration can also use bold eye-catching colors, so that it can be highlighted from a distance and avoid neutral colors that are easily integrated into the background.

Exhibitors must pay attention to detail impression.

For enterprises, of course, it is best to spend less and spend more.

But this is easier said than done.

It not only needs booth designers to be more imaginative and creative, but also needs the activity of exhibiting personnel.

The content and persuasiveness of the staff of the exhibition decided the audience's favorable impression and laid the foundation for the contact after the exhibition.

As the saying goes, it's easier said than done.

In reality, many reporters found that some of the exhibiting officers did not talk or read magazines or magazines on the stage.

In view of this, many enterprises often complain that the effect of the exhibition is not good because the exhibition is not good. This is not entirely correct. The professional quality and exhibition image of the exhibitors is also the biggest factor.

It is impossible for a skilled woman to cook rice without rice, but without a good cook, it will not become a banquet.

Therefore, warmly welcome visitors who come to the stalls to give them the best answer. Instead of placing manuals, leaflets, gifts and samples on the table for visitors to ask for, instead of actively asking, they can not achieve the interaction between businessmen and spectators, nor are they able to achieve the purpose of exhibiting.

In this case, what problems should the exhibiting staff pay attention to and improve?

An exhibition industry believes that the following points should be paid attention to:

First of all, during the exhibition period, except for business negotiations with customers, staff should stick to stand and do not chat and read books.

During the exhibition, corporate staff sit on the booth, leaving the impression that buyers and professional audiences do not want to be disturbed. This impression of buyers and professional audiences will affect their choice of products and related services.

In addition, staff should not read books or newspapers during the exhibition. They should fully grasp the opportunity to attract the attention of the other side to the enterprise and products, attract buyers and professional audiences to stop, consult the enterprises and products, and answer the relevant questions spirited to enhance their confidence.

If you read a newspaper or a magazine, chances will run away from you.

Secondly, focusing on and discovering every potential customer is an important goal for exhibitors to participate in the exhibition.

It is obvious that no one likes the feeling of being snubbed, so we should try our best to avoid neglectful behavior of potential customers, even for a few seconds.

If you are busy at work, you may wish to greet your client first or let him join you.

Third, pay attention to private phone calls during the exhibition period, and pay attention to the time when making personal calls.

Inappropriate phone calls will reduce the time to communicate with potential customers each minute, thus directly affecting the business objectives of the company at the exhibition.

Even if you can only find a good potential customer at the exhibition, it is also a success, and the inappropriate use of mobile phones may cause you to miss your customers.

Finally, that is to say, we should pay attention to the right way to send information on the exhibition.

Publicity materials are expensive, not to mention the fact that enterprises are reluctant to lose the expensive publicity materials in the crowd.

At the exhibition, you can tell potential customers not to let him bring too much publicity material and increase his travel expenses.

After the exhibition, he will be sent to him according to the materials he requested, so that exhibitors can get more in one stroke: it shows the professionalism of exhibitors; at the same time, it can use the method of letter follow-up to deepen the impression, and there are good reasons for making telephone or EMAIL tracking.

The exhibition has become one of the most effective marketing tools for modern enterprises. It enables enterprises to communicate face-to-face with hundreds of potential customers or existing customers in a three-dimensional space of their own design, which is much more effective than salesmen running around the whole year.

However, many exhibitors are unable to make full use of the exhibition. In fact, the secret to successful exhibition marketing lies in the little details mentioned in the article, as the book says: "big gifts do not leave small businesses, details decide success or failure."