Yangzhou Children's Shoes Market Has Huge Profit Margins

　　 Three days later, it is "61" International Children's day. Yesterday, reporters learned from the major businesses in the city that the children's consumer goods market in our city has been warming up since this week. The daily sales of four major consumer products, including children's shoes, children's wear, toys and school supplies, have increased significantly over the past few days. The statistics of some large shopping malls show that this increase is not less than 20%.

Reporters yesterday on the urban children's consumer goods retail market, especially children's wear and children's shoes, such as children wearing articles to investigate, found that the price is becoming more and more "adult", the unit price is high, huge profit margins. At the same time, reporters learned that high-end children wearing similar products and low-end products also sell well, 800 yuan a pair of children's sneakers also have a lot of people to buy. In Yangzhou, enterprises began to make children's wear and children's shoes with the leftover material of adult clothing. The cost was greatly reduced and profits were even more alarming.

  Nearly 1000 yuan of children's shoes are still hot.

"These ST basketball shoes priced at 890 yuan sell well, and they sold three pairs yesterday." In an international brand children's clothing store, the shop assistant told the reporter that the children's shoes with the highest price in the shop were selling well. "The price of other children's shoes is generally around 400 yuan, not a discount." The reporter understands, the size of children's shoes is even smaller, and the same price is used for adult shoes. The 890 yuan sneakers are from 25 yards to 35 yards, though they are almost twice the size.

The reporter understands, the price of brand children's wear and children's shoes does have a good match with adult clothing. A carmoni's children's single suit, though only 110 yards, sells for 798 yuan, even if it costs 598 yuan. PAWINPAW's children's 110 yard jeans are sold for 398 yuan, equivalent to the price of a pair of adult jeans. According to salesmen, don't look at these brands, children's clothing is high priced, but sales are no problem, many parents are willing to buy these high-grade goods.

At the same time, the reporter found that, like the high priced children's clothing, the sales of children's shoes are discounted. Reporters in a shopping mall promotion area to see, in order to meet children's day, all kinds of children's products have been held here to promote sales activities. Most brands of children's shoes and children's clothing are priced between 30 yuan and 200 yuan. A dealer in children's clothing told reporters that children's shoes were less than 100 yuan after discount, but in fact, the profits were still very high. After all, the profits were guaranteed at least around 30%, exceeding adult clothing. "For example, this children's underwear is now priced at 40 yuan, but the purchase price is only 5 yuan, and the cost of labor and rentals is deducted. At least the profit will be more than 100%."

   Parents have different attitudes towards choosing children's clothes.

The polarization phenomenon of children's clothing consumption has made quite a number of agents feel very sad, and these agents are generally selling mid-range products.

One agent told reporters that the producer price of these mid-range brands of children's clothing was generally about 60 percent off of the retail price, and his store's discount point was about 27%, plus the gross margin of labor and other expenses generally around 30%. "This profit margin is far less than the miscellaneous children's clothing. Take children's cotton underwear, the price of the brand is generally not more than 10 yuan, if you get the store or exclusive store sales, at least the price of more than 40 yuan, the profit must be more than 100%. Therefore, our agent is the most miserable day.

A Wenzhou businessman engaged in the wholesale business of foreign trade children's clothing told reporters that the children's clothing market is indeed seriously differentiated, high-end products are not worried about sales, and low-end products are not worried about sales, at least they can take the quantity, but the pressure of mid-range products is very great. Therefore, the Wenzhou businessman took the privilege of "100% unconditional return of goods for the whole year", which is "to eliminate their inventory pressure and reduce risk."

Parents' attitudes towards children's clothing are different. Some parents with superior economic conditions believe that children should be given the best quality guarantee products. Mr. Chen, who is engaged in the real estate industry, is one of the consumers of 890 yuan children's shoes. He said that the shoes of this big brand are of good quality and their children's feet are also better protected. Ms. Meng, who is engaged in electronic equipment sales, told reporters that her son was 12 years old and rarely bought new clothes for him except for the new year. "It's too wasteful to buy a long body and buy it for only a year and a half." Ms. Meng's way is to form a "second-hand children's wear alliance" with relatives and colleagues at home, that is, the older children wear the rest, wear smaller ones, and then give smaller ones, so that they are not wasted at all. "My elder sister and four colleagues are all sons. They are one or two years old and can just turn around. The quality of the clothes is so good that it will be difficult to wear them for three or four years. Ms. Meng said she also intends to continue to develop "offline".

　　 Some enterprises use leftover materials to make children's shoes.

"The current market is that the higher the price of high-end children's clothing is, the higher the profit margin will be. On the children's day, those who have a better brand turnover are at least ten thousand yuan a day, not less than eighty thousand in a single week. Therefore, in the middle and low end of the children's clothing these days, we have to go all out to make up for the lack of profit margins. Mr. Qiu has been engaged in children's clothing management for over five years. In analyzing why the price of children's clothing of high-end brands will be so high, Qiu believes that in addition to the operating costs of the brand, the fabric selection, processing technology and design input are far more than a brand.

Qiu told reporters about an industry insider, "some enterprises in order to reduce costs and increase profit space, will take adult clothing factory or shoe factory leftover leftover material to process children's clothing or children's shoes, so the cost of raw materials is greatly reduced. There are such enterprises in Yangzhou. " Mr. Qiu said he had once contacted a shoe factory in the south of Yangzhou, and they made use of other leftover leftover materials to produce children's shoes. The cost of raw materials was reduced by at least half, but the price would not be discounted. "The disadvantage of this approach is that products can not be produced in batches, and even the quality of products in the same batch is different. Besides, quality is difficult to guarantee. Therefore, parents can buy more famous brand children's clothes as much as possible. "