Most Children Clothing Enterprises In China Are Facing Bottlenecks In Development.

China has a very large market for children's clothing, but a few years ago, the branding strategy was just beginning.

With the growing maturity of China's consumer market, branding strategy is a challenge for every enterprise that runs children's clothing in the Chinese market.

At the same time, almost all Chinese children's clothing enterprises are aware of the importance of branding strategy.

In recent years, many children's clothing enterprises in China have been very successful. Several of them have even developed very rapidly, and occupied the children's clothing market in China in a very short time.

Just as Chinese children's wear is developing rapidly, many enterprises are facing the bottleneck of development.

The problems are mainly reflected in the following aspects:

First, design is difficult to be promoted and sublimated.

Faced with such a problem in China, many excellent designers often don't stay in a company for too long. With the change of designers, children's wear design will be faulting.

Design is the basis for clothing companies to survive, and the design can not keep up with them, which is undoubtedly a fatal blow for garment enterprises.

Two, as we all know, there are many children's clothing enterprises in China doing well for children's clothing, but few children's clothing enterprises can make Zhongda children's clothing durable.

Because the design standard of Zhongda children's clothing is so sure that the children of this age group are both cynical and playful.

At present, few designers in China can well grasp the mixture of naughty and mature children.

This is also the key factor that many children's clothing enterprises are unable to break through.

Three, quality is difficult to maintain stability.

There are many children's clothing enterprises in the production and production can not get long-term effective and strict control, product quality is unstable, and seriously affect the credibility of the brand.

Under such circumstances, many domestic dealers seek foreign brands.

At present, there are many international brands of children's clothing in China, but there are generally such problems.

The main phenomenon is that the price of the product is high, or the brand design is not pure.

Most of the foreign brand children's clothing in China, which is not designed properly, can not reach the height. These are the factors that restrict the development of international brand children's clothing in China market.

Mirtillo children's clothing, this pure Italy brand has met China's market demand so that it has come to China.

At first, Mirtillo children's clothing encountered some twists and turns in the Chinese market.

In 2008, the Dongguan city's fine grain Garments Co., Ltd., with its years experience and unique vision in the children's wear market, recognized the Mirtillo children's clothing and consulted with the partners who had worked together for many years to bring the authentic Italian style brand children's clothing to Chinese children.

Mirtillo children's clothing has the following absolute advantages to lead the Chinese market:

First, the pure Italy design.

Milan is known as the center of world fashion, and of course there is a design concept that makes the world crazy.

Mirtillo children's clothing was born in the world's fashion capital!

Mirtillo children's clothing carries the cultural connotation of blueberry and extends to human spiritual level - height, strength, happiness, freedom, dream and value.

Mirtillo top designers of children's clothing group, drawing on the essence of Italy's splendid classical culture, combined with the characteristics of modern city kids advocating nature, pursuing freedom and value, are very apt to grasp the characteristics of modern children's innocence and maturity, and carry parents' expectations and love for their children. They have designed the fashionable children's clothing brand that is fashionable all over the world -- Mirtillo!

Two, high grade durable design.

So far, Mirtillo children's wear has been born for more than 50 years.

Over the past 50 years, many top designers in Italy have been working tirelessly for Mirtillo children's wear.

Today, there are as many as 12 chief designers for Mirtillo children's wear design.

The top 12 designers of the long-lasting design service, how many children's clothing brands are staring at each other, looking up at each other!

Three, 50 years of brand precipitation, today's Mirtillo children's clothing has become the benchmark of world brand children's clothing.

Whether in the world's largest shopping mall Dubai Mall, or in the romantic capital of Paris, whether in fashion channel New York or shopping paradise Hongkong, the top shopping malls in these places will always see Mirtillo.

This is the charm of Mirtillo.

But incredibly, its price is so approachable.

In the middle and high-end consumer prices, luxury brand grades, I ask, who else can be side by side with China?

Four. Dongguan city is one of the two production bases of Mirtillo children's clothing.

Mirtillo 60% of the Greater China region has been produced in Dongguan for 40% years, which has been producing Mitillo products. The remaining 40% are imported directly from Italy.

Invisibly, many unnecessary pportation costs have been reduced, which directly affects the price advantage of Mirtillo children's clothing in the market.

The unique conditions of heaven, time and land create the advantages of Mirtillo children's wear in Greater China.

It is impossible to compete with other foreign children's clothes in the Chinese market.

On the other hand, Dongguan city has made many years of experience in producing and manufacturing, and whether it is the exquisite fabric or the consideration of the manufacturing process.

Stable and durable production, which laid a solid foundation for the operation of Mirtillo children's clothing in Greater China.

There is reason to believe that in the Greater China market, the market prospect of Mirtillo children's wear is so beautiful and immeasurable.