Market Improvement, Shoe Enterprises, Orders Increasing

　 In order to find cheaper manufacturers, some overseas buyers skipped Chinese traders and went directly to the world's most important shoe product processing base in Guangdong to find the shoes factory order. But after arriving at the scene, it was discovered that almost all factories had been raising prices recently, which was different from the statistics they saw.

According to the latest statistics of Guangzhou customs, Guangdong exported shoes 1 billion 320 million pairs in 2010 1~4, worth 3 billion 430 million US dollars, compared with the same period last year (the same below) increased by 18.5% and 9.9% respectively, the average price was 2.6 US dollars per pair, down 7.3%. Statistics show that the average export price began to decline from the second half of 2009. The average export price in April this year was 2.3 US dollars per pair, down 5.5% compared with the same period last year, and the average export price was the lowest since 2009. "There may be some low price orders in the first few months, but now it will not work. In the financial crisis, there are a number of shoe factories falling down. At present, most of the shoe factories in Dongguan are full of orders. In the case of production shortage, we are very tough to raise prices to purchasers, especially from May to new orders this autumn and winter. We raised the price by 10%~20%. Because many of our new styles are not available to others, and buyers are unable to find other suitable manufacturers to replace them. LAN Xuan Pu told reporters 26 days when he said that he was optimistic about the recovery of the global shoe market. He resigned as the Secretary General of the footwear association of Asia. In February, he switched to a shoe manufacturer in Guangdong and became a manager directly.

As for the first 4 months of this year, the average export price of Guangdong shoes was even worse than that of the same period last year. LAN Xuan Pu was not surprised about this. He analyzed that, because of the sluggish export of shoes industry in the previous two years, especially the sharp reduction in export orders last year, shoe enterprises had to take the strategy of low price to grab the single barrel, which led to price war intensified.

The export shoe enterprises interviewed by reporters generally reflected that after many consecutive months of low export tide in the first half of last year, many enterprises were unable to maintain normal production operation due to sharp orders, and were forced to take a low price strategy to grab orders. Even the low price orders which had always been "scorn" were won over. The average price of Guangdong's rubber or plastic shoes exported to Africa was even less than 1 US dollars.

However, as the global economy recovers and buyers continue to replenish inventory, the days of shoe enterprises' hard times are gradually over. Many shoe enterprises have begun to attach importance to improving the added value of products, but not by price. And the shoe companies surveyed said they expect exports to improve in May.

Li Peng, chairman of concavo convex international economic planning Co., Ltd., told reporters that at present, the purchasers with low price are unable to make the purchase. Now they are back to the two-way choice between supply and demand. The cost is rising rapidly. Many factories are afraid to pick up the cheap "salted fish list", but strive for some good profits by strengthening the design and quality. According to his investigation, the wages of shoe factory workers in the Pearl River Delta have risen by more than 10% this year. At present, the average monthly wage of footwear workers in Dongguan is over 1500 yuan, and some factories even give more than 2000 yuan.