Shanghai Textile Aims At Fashion Industry

After the Expo, Shanghai will fully sprint industrial pformation. Shanghai Textile Holding Group has prepared for the rainy day. Its Shanghai textile fashion industry development company is trying to integrate the more than 20 creative industrial parks under the textile holding group to create a fashion industry.

Zhao Changzheng, the general manager of the company, called for the industry theory of fashion industry at the meeting. Experts from professional research institutes, universities and media agreed that fashion industry is a breakthrough for Shanghai's "post World Expo" industrial pformation.

Fashion industry will be the main battleground.

He Wanpeng, chief investigator of Shanghai Fu Kha Economic Prediction Research Institute, said that first of all, the fashion industry is the main battlefield of Shanghai's "post World Expo" industrial pformation. Its significance goes beyond the upgrading of the creative park, and is not limited to Shanghai Textile Holdings.

From the perspective of international trade, textile holding can create a fashion industry, which means upgrading to service trade, including Internet based information trade. Secondly, strategic planning for the fashion industry means building a new mode of production, new trading mode and new way of life, which is a brand new industrial platform.

It includes three fields: fashion production, fashion consumption, fashion operation and so on.

The latter has not yet listed companies; once again, the need to develop an operational route, that is, a feasibility plan.

We should innovate series, series branding, Brand Company, shareholding and socialization of shares.

The Liberation Daily, Duan Mu Fu, takes the blue ocean strategy of Cirque du Soleil as an example, pointing out that the so-called fashion industry is to lead fashion instead of fashion.

He Wanpeng believes that the industrial value of fashion industry is that it can bring capital appreciation and create wealth.

To achieve this, we need three rounds of finance, technology and media.

The media colleagues in the conference interposed, adding another artistic idea.

The focus is on brand building.

Chen Jian, Professor of design and creativity at Tongji University, said that Shanghai textile could lead Shanghai and even lead the whole country.

The fashion industry is the operation of the brand. We should make a choice about whether the park has its own brand or only one chain brand. He also said that after the brand came out, the brand should be maintained, so the customers in the park will not pay rent in the future, it is the brand development fee.

Zhang Xuemin, a research center of the national historical and cultural city research center of Tongji University, believes that the move of Shanghai textile means that the creative industry park has entered the pformation period from the incubation period, that is, the way the brand operates.

The next stage is the deepening period, that is, the fashion industry in the future. It may also serve the financial center, including how to combine the financial services to train the listed companies.

Creative Park pformed into fashion industry

He Wanpeng summed up the profit model of the creative park as follows: the 1 version is to collect the rent; the 2 version is divided into the revenue from the local government; the 3 version makes money by value-added services; and the 4 version takes the investment return rate.

He believes that we should take the lead in building a platform at the municipal level.

Zhang Xuemin said that the upgrading of the park to the fashion industry is to link up with the urban functions, to form different types according to the location and characteristics, and to link with the textile industry. We must identify some leading parks, build new market platforms and formats, and form the main body of high-end services, that is, brand service.

Zhou Yong, an urban industry department of Shanghai Municipal Commission of letters, has also done a creative industrial park. He admitted that he witnessed the development of the park. He said, what is the next goal? Today is the theme.

What is the direction of the industrialization of the park? It is necessary to create an industrial ecological environment, including carriers, functions, industries (classification of industries classified in 2003), channels, policies and brands.

He believes that the most important thing is the direction of the industrialization of the park, just like the hotel industry entrusted to professional management companies.

The common point is that there are standards for chain operation.

Industrial operation needs planning

Dong Xijian, general manager of Shanghai industrial investment consulting company, pointed out that the operation of the fashion industry involves a wide range of aspects: first, the research and development institutions are gathering; the two is the docking of manufacturing enterprises; the three is the public service carrier, such as the protection of intellectual property rights; four is the brokerage and evaluation, five is the packaging of the project, six is the consumption orientation, and seven is the high-end talent gathering.

He suggested that an expert committee should be set up to examine the artistic creativity and set up an industry management committee to examine the industrial planning.

Ni Yinan, vice president of the school of architectural design, Shanghai Univer, said that first of all, the park should be combined with industry associations, because at present many administrative functions are pferred from the government to the trade associations, such as professional and technical personnel management, industrial standard setting, etc., as well as value assessment, such as the assessment of intellectual property rights; the two is to integrate with relevant institutes, universities and colleges; and the three is to organize the interaction between the park and the park.