MISUN Fashion Fashion Jacket

Dong Shang clothing Limited by Share Ltd (DGC), referred to as "Dong Shang" shares, originated from the renamed "Beijing city's enterprise development company". It belongs to Dong Shang International Holdings Limited (DHC). It specializes in the independent brand operation of China's clothing export. Its brand owns SNOWIMAGE, VLASTA and MISUN, and its products cover more than 20 countries in Russia and Europe.

The company aims to provide the international consumers with high value fashion clothing, and to develop the independent brand as its own task, expanding the retail network in more than 20 countries. The company is currently distributing more than 1000 sales outlets in Russia and Eastern Europe.

Dong Shang shares is striving to implement the multi brand development strategy and create more series of fashion brands.

The company also focuses on the construction of specialized brand operation group, displaying the strength and future of China's independent brand development in the international market, making the company a respected enterprise.

Michael Shang is the banner of Dong Shang stock.

Since its listing in China in 2005, the brand has established an excellent brand position and competitive advantage in the down garment market of the Chinese market.

The product has won the general respect and favor of the customer group because of its core competitiveness of "edition style and value for money".

According to the demand for the development strategy of Eastern Europe overseas market and Dong Shang share, we have built more than 180 standard terminal sales outlets in China, and in the autumn and winter of 2010, we launched the brand in the Eastern European market to meet the aesthetic needs of overseas customers in pursuit of fashion, sexuality and self-confidence.

Introduction to brand development process:

In 2005, "brand" entered the Chinese market.

In 2009, Dong Shang Garments Co., Ltd. wholly acquired the brand name, and integrated into the strong apparel industry resources of Dong Shang and entered the overseas market at the same time.

Market background:

After five years of development in the Chinese market, the leading brand of the fashion brand has established 180 standard retail terminal stores, and each store is in the market.

They have achieved excellent business results.

And thus become the brand of Chinese fashion women's down jacket series.

In the autumn and winter of 2010, Michael was still there.

On the basis of women's feather down, the men's down series is introduced, which enriches the product line and meets the general needs of consumers.

Brand introduction:

"MISUN" is full of enthusiasm for life, charming and full of "sunshine". MISUN brand is a fashion proposition and advocacy.

A dynamic attitude towards life.

Brand positioning:

Uphold the spirit of leading the fashion, use rich colors and simple fashion design elements, with exquisite version technology and exquisite manufacturing technology.

At the same time showing fashion / sexy, provide comfortable experience for customers.

Customer orientation:

Confident / fashionable / sexy, cultural, sensitive to fashion trends and independent of personality and confidence.

City crowd.

MISUN brand agents join qualification

1, the applicant must agree with the MISUN brand strategic objectives and development ideas, and aspire to entrepreneurship development in this field.

2, the applicant must have a good credit record (the applicant must provide the credit record of the people's Bank of China) and have certain financial strength (the company's legal representative or personal bank deposit certificate).

3, the applicant has 3 years of corresponding brand management experience, has certain marketing ability; (business experience refers to single product down jacket Market operation experience, promotion ability is a brand promotion plan);

4. Applicants should have shops with a business area of more than 50 square meters in major commercial areas.

5, the applicant must be officially registered in the State Administration for Industry and commerce.

6, the applicant must have the ERP implementation capability to be connected to the company (those with planned operating skills, more than ADSL2 trillion bandwidth, and the ERP site and hardware equipment of Dong Shang company).

Franchise process

1 initial consultation > > 2 intention negotiation > 3 market inspection > 4 signing agreement > 5 payment fee > 6 Qualification Authorization > 7 Training Guide > 8 business operation