Children'S Clothing Shop Management Skills

Open a family

I. props

1, make activities, not with the wall fixed.

2, when buying hooks and storyboards, they will talk with sellers better.

3, the logo on the high cabinet can take "small X X" and "good X" interphase, a good x x, a small * x *, and so on.

The font is registered with the company.

4, the selection of high-grade wood and paint decoration, style and brand value is equivalent;

Two.

1, all orders: different customers have different needs, high customer satisfaction and high sales volume.

2, the order should be well matched: the down jacket should be ordered with the sweater, shirt (or underwear, T-shirt) matching it.

You can try different collocations. One's aesthetic can not represent all customers.

3, seasonal and seasonal clothing matching: season clothing sales promotion activities to stimulate the sale of clothing in the season.

4, order quantity: according to the shop side cabinets and the central island display volume, order the number of clothes, one side hanging rod hanging summer clothing 15-20, winter clothes less; hanging 3-5 pieces of clothes hanging, the first hanging into a set; hanging 2-3 hooks; middle island stack 2-3 piles, 2-3 pieces / stack, one side hanging, one side hanging.

5, we also need to consider breakeven points and spare stocks.

Three, store display

1, pithy formula: planning center, zoning display, key display, overlapping patterns, hanging out people, side to side, color echoing, dynamic realism.

Planning center: the first thing customers see is the gold position, the image wall, also the storefront center. The gold position is located at the waist and top of the head slightly higher.

District display: display is divided into boys, girls, children's clothing and supplies. Children's clothing area should be divided into boys and girls.

Highlights: the recommended seasonal clothing should be worn on the model or hanging in the gold position or stacked.

Stacking pattern: when stacking, 2-3 clothes are used to fold the patterns on the clothes, for example, there is a little dragon logo on a dress, and three heads can be used to fold the head, trunk and leg.

Hang out: like hanging underwear, sweaters, down and trousers, it's like wearing a real person.

The side is wrong: hanging on the side is stagger, the top is hanging coat, bottom side hang and jacket matching trousers.

Color echoes: color up and down, right and left, the upper neckline or cuff is lace, preferably with lace jeans, left model red underwear + white coat, right white underwear + infrared set.

Above the Tibetan blue coat, below is Tibetan Navy trousers.

Dynamic: in order to make the clothes smart, you can put the cuffs of your sleeves into your coat or trousers pocket, and you need to play single glazed paper in your pants.

The more dynamic and realistic, the more customers' desire to buy.

2, model wear: body models with spring, autumn and winter clothes should be worn as underwear, sweater, coat, trousers and so on.

The whole body model can be placed in the window and baby's whole body model.

Half body models: often placed on both sides of the image wall, mainly wear some clothes that are highly recommended.

Different colors and different colors.

3, some common sense: suspenders skirt, vest (shawl) should be equipped with underwear or other clothes, not separate display.

Good stores require children's clothing counters to be displayed once every half month.

Four. Opening hours and promotions.

Climate change, holidays such as 61, before the Spring Festival should be ready to meet the peak season for children's clothing.

Clothing should be displayed in advance so that more customers can be attracted before the peak season.

If the weather is hot, just start to display the summer clothing, and will take away a large part of the customers for the competitors.

The so-called "ice Popsicle" starts from winter.

All of the above work is what the entrepreneurs need to do after determining the location and direction of the business. Therefore, there are more important locations and direction of operation.