For Women, Zhejiang People Are The Most Willing To Spend Money.

According to Taobao statistics, last year, online light clothing sold 64 billion yuan, is the most popular commodity, more offline traditional clothing brand eager to join the army of online stores.

The surging tide of online shopping has made the second China clothing electronic commerce summit held in Hangzhou recently received the attention of the industry. Traditional clothing brand, network clothing brand, network shopping platform and related experts and scholars Qi Juyi hall, the clothing industry online zero sale launched a heated discussion.

The leaders of many famous brands such as seven wolves, Anta, Lining, Heng Yuan Xiang came, and seven shop owners such as grid, wheat bag and so on came.

Recently, all of you have come together and have brought many new ideas to the clothing business of the shop.

"We now have 10% products that are specially designed for online stores, that is to say, offline stores are not available. The online special edition is based on the analysis of existing consumer groups and market prices."

Tonlion's relevant person in charge said.

How can online stores sell well? Online owners who have started their own businesses have introduced their business practices.

Cao Qing, the founder of the seven brand of the online brand from 4000 yuan, said: "in advertising, the investment of Internet sellers is far less than that of traditional brands."

And the online store should be successful, and the product should be updated quickly. Their shop will update 100~150 clothing in a month.

At the same time, sales should also play emotional cards, and focus on communication with customers.

Van cerpin has not only established an independent shopping platform, but also recently signed Wang Ludan and Han Han as spokesmen for the image.

In addition, the advertisement has been implemented in the bus waiting hall of Beijing, and the online advertising mode of online products has increased the brand publicity.

Zhejiang has the largest number of shopping maniac, and most willing to spend money.

According to the latest data released by Taobao, from the distribution of women's clothing online shopping area, Zhejiang region ranks first in the market share of 13.49%, and the leading second place in Jiangsu is nearly 4 percentage points.

The shopkeeper of clothing net shop is also very good at grasping the popularity.

Reporters noted that in this published search hot words, "big code" in the 150 thousand daily search volume ranked third, becoming the most popular ten words in the most unusual data.

"Many girls feel that they are very fat, so they do not want to go out shopping, so online shopping has become their best choice," a shopkeeper told a reporter humorously. "In fact, there is a little bit of meat. Why is Yang Kuei Fei still obsessed with Tang Ming Huang?"