Red Bean Has Been Identified As The National Trademark Strategy Implementation Demonstration Enterprise.

Recently, a good news came from the State Administration for Industry and commerce.

With the further development of economic globalization, intellectual property has increasingly become the strategic resource of national development and the core element of national competitiveness. Trademark, as an important part of intellectual property rights, is playing an increasingly prominent role.

The red bean group, which has been paying attention to brand building.

From the beginning of its establishment, it attached great importance to the cultivation and development of trademarks, and always regarded trademark strategy as an important part of the red bean brand development strategy, and combined trademark strategy, brand strategy and business strategy.

After years of exploration.

In 1984, when many products had not yet been named, red beans had taken the lead in the first trademark registration in the whole country, and then made a protective registration.

In order to better manage the trademark, the red bean group set up a Trademark Bureau in early 1990s, arranged for the special person to manage trademark affairs, specifically responsible for the registration, renewal and licensing of trademarks, and unified production, distribution and verification of trademarks of red beans.

At the end of the last century, many of the country's old ones, like Tongrentang, were registered in foreign countries and suffered heavy losses.

Nowadays, the red bean group has registered in 34 categories of commodities and 1L service trademark, and has registered trademark in 54 countries and regions.

In addition, enterprises will register with the same pronunciation, similar structure and similar meaning, such as "Hong Dou", "Jiang Dou", "red bean tree" and "lovesickness bean".

Up to now, red beans have registered more than 400 trademarks.

Over the years, the successful implementation of the trademark strategy has earned many honors. "Red bean" was recognized as the first known "China famous trademark" by the State Administration of industry and Commerce in 1997. "Maxima", "lovesickness", "Red Rabbit" and "Yi Di Fei" were selected as "famous trademarks of Jiangsu province", among which the "thousand mile horse" trademark is currently being actively declared "China famous trademark".

At the same time, the five chain of red bean men's clothing chain of the red bean group has been initially built.

So far, the red bean brand has set up more than 1000 franchised chains, which are expected to reach 1000 this year, reaching 3000 in three years.

For the award, the red bean group official said that enterprises will continue to innovate, create excellence and create brand names in the fields of trademark protection, technology, culture, and so on.

According to the introduction, this year, the State Administration for Industry and Commerce has established one or more cities and one enterprise in every province, autonomous region and municipality directly under the central government as a national demonstration city and demonstration enterprise for trademark strategy implementation. It has promoted the extensive implementation of the national commercial strategy strategy by giving play to its advanced typical guidance and exemplary role.

The demonstration period of the national trademark strategy implementation demonstration city and demonstration enterprise is initially set for three years. After the expiration, the demonstration can be applied.

SAIC will give certain support policies to national trademark strategy implementation enterprises, such as providing statistical services for trademark registration information, providing trademark advisory services, increasing registration and protection of trademarks, helping and supporting its solution to the issue of trademark being snatch abroad.