Chinese Clothing Enterprises Actively Explore New Export Advantages

　　 "From OEM to ODM to do brand marketing, control terminal channels is a long process. In the next few years, enterprises should develop to ODM, enhance the competitiveness of product technology and quality, and jump out of the strange circle of price disorder competition." Faced with the two digit growth of China's textile industry exports in the first half of April this year, Chinese garment enterprises are not blindly optimistic but are looking for new export advantages. 

According to the insiders, the two digit growth of China's textile industry exports in the first half of April this year shows that the whole industry is steadily improving. Of course, the sharp rebound in export data is partly due to the low base push. Many textile and garment enterprises are cautiously optimistic about the overall posture of exports. The industry expects that the export growth of the whole industry will be between 5% and 10% this year.

Sheng Wubin, general manager of Ningbo Ming Lang Clothing Co., Ltd., who attended the China Textile and clothing trade exhibition (CTAF) in September last year, and Jiang Jinfu, chairman of Zhejiang Xinyang fashion Limited by Share Ltd, said that through joining CTAF, the company met new European customers, and now many have become trading partners of the company. Wang Chunhua, a foreign trade division of Jiangsu Ju Hai Clothing Co., Ltd. / Hong Dun import and Export Co., Ltd., after attending the exhibition in Europe, said that the red bean valued the European market very much. It brought some new menswear and some women's clothes specially developed for the European market, and hoped to establish trade links through CTAF platform and more European merchants.

"China's clothing products have made rapid progress in terms of quality and style, and I will further communicate and exchange with the exhibitors for products that are in line with the intention." As president of PASCALMORABITO, the president of CTAF has expressed many new views on "made in China" by foreign businessmen.

As a large-scale self run exhibition held in Europe, it is also the only national large-scale textile and apparel exhibition held by the Chinese textile industry in Europe. CTAF carries the mission of developing the international market. In 2010, in the face of the new international trade situation, CTAF will continue to meet as expected. The exhibition will be held on September 13~16 at the LEBOURGET Pavilion in Paris, France, and will continue to be the same with the French Texworld autumn fabric exhibition.

The organizers said that they would continue to do relevant work to build a good stage for China's excellent textile and garment enterprises to enter the European market and promote their brands. At the same time, they promoted the exchanges and cooperation between the European and Chinese textile and garment industries in various fields and levels, and promoted bilateral trade and industry development between China and Europe, achieving complementary advantages and win-win cooperation.