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Adult Clothing Nuggets Children'S Clothing Market &Nbsp; Exacerbate Children'S Clothing Enterprises Survival Of The Fittest

2010/6/1 11:01:00 35

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Before and after the financial crisis,

Garment industry

There is a strange phenomenon called "adults squeeze children". The huge potential of children's wear market makes the children's clothing industry more exciting and more exciting than ever before. A round of children's clothing "Nuggets" is in full swing.

Adult clothing Nuggets

Children's wear

field

"Adults squeeze children" is the phenomenon that adult clothing brands have developed children's clothing to enter the children's clothing market. Now, some famous international brands include ADI and Nike. Domestic Anta, Lining, 31st degree, seven wolves, Bosideng and so on have all entered the children's clothing market. Barbara, the best selling children's clothing in China, is also developed by the famous Semir group.

There are more than 1000 children's wear market in China.

brand

On the scale of about 200, the market often has brand appearance and disappear.

The pattern of the domestic children's clothing market is roughly that domestic and foreign brands account for half of the domestic market. Among the 50% share of the domestic manufacturers, only 30% of them have brand names, and they get together in 123 kinds of cities. 70% are in the absence of brand and are distributed in the vast rural market.

And foreign brands occupy 50% of the market share, almost concentrated in the front-line central city market.

In the domestic children's clothing market, although there are children's clothing brands which are well performing in the one or two or three or four markets, there are also regional children's wear brands in various districts. But so far, there has not been a national brand or leader brand like children's wear, women's wear, sportswear and sportswear in the children's clothing market. The brand concentration of children's clothing is not high yet. It's called the last piece of cake in the clothing industry. Under the stimulation of the financial crisis, many adult clothes which are already in fierce competition are going to fight for children's wear market.