Investigation And Analysis Of Brand Distribution In Nanjing Footwear Industry (2)

In addition to shopping malls and a small number of

Confucius Temple: advantages of tourism economy

Confucius temple has also gathered a large number of Fujian sports brands, such as Lining, Anta, PEAK, XTEP, 361o, Hongxing Erke, Yue Le sports, Pepsi, Jie Road Sports, famous music and so on.

Because it is a national 4A tourist attraction, so the crowd is more crowded, but because most of them are foreign tourists, the real sales volume is disproportionate to the flow of people.

But in the evenings, the locals come for a long walk, coupled with the dynamic music of the shops in the evening, so that the whole Confucius temple is intoxicated in the thick atmosphere of the business.

Therefore, sales in the evenings are usually double that of the day.

Shoe city: a large number.

Nanjing

The shoe and hat city of Nanjing Yiwu Commodity City opened in late 2007 has a business area of 10 thousand square meters, the size of which is second to none in Nanjing, and has about 300 merchants from all over the country.

In addition to its large size, the shoe town is also quite complete. It has tens of thousands of shoes, including men's shoes, women's shoes, leather shoes and sports shoes, and is a comprehensive wholesale footwear market with wholesale and retail sales of more than 10.

Settled in

Predicting the future: achieving economic doubling in five years

In 2009, the per capita disposable income of urban residents in Nanjing was 25504 yuan, an increase of 10.3%, and the per capita net income of farmers was 9850 yuan, an increase of 10%.

In the government work report of the three session of the fourteen National People's Congress at the beginning of this year, the mayor of Nanjing paid more attention to the new blueprint of the two time nodes in 2012 and 2015.

By 2012, the gross domestic product of the city has exceeded 600 billion yuan, and the fixed assets investment of the whole society has reached 420 billion yuan. The general budget revenue of local governments has exceeded 60 billion yuan, and the contribution rate of scientific and technological progress has reached 55%. The per capita disposable income of urban residents and the per capita net income of farmers have reached 35000 yuan and 13000 yuan respectively.

By 2015, the gross domestic product of the city has exceeded 1 trillion yuan, and the fixed assets investment of the whole society has reached 630 billion yuan. The general budget revenue of local governments has exceeded 100 billion yuan, and the contribution rate of scientific and technological progress has reached 60%. The per capita disposable income of urban residents and the per capita net income of farmers have reached 50000 yuan and 17000 yuan, respectively, reaching two times that of last year.

In addition, there are many colleges and universities in Nanjing, and few cities can match it. There is no doubt that the driving force of consumer groups on sports brand sales is beyond doubt.

For the brand of Wenzhou, women's shoes are still their weak links. The shoes that can really serve as the strength point are men's shoes. The Wenzhou leather shoes brands should maximize their advantages, take the middle income men as the target customers, and focus on building the brand's influence in Nanjing area.

Therefore, the next few years are