Market Analysis: "Two Button" Suits Will Become A Trend.

In the past month, the metaphorical manager of the great negran special store found that the ordering quantity of the "three buttons" (the number of buttons on western style clothes) was getting less and less from the original 50% to 20%, and the order quantity of "two buckles" Western-style clothes suddenly increased. It is estimated that next year the "three buckles" suit will be even more unpopular. The trend of "two button" suits will prevail.

It's not just negran. The majority of men's suits in Hangzhou have changed the same way. Although most of the counters still make "three buckles" Western-style clothes, the proportion is obviously not as high as "two buckles" suits. Hangzhou Tower's Hang Lung dress reveals that the waist size of Hangzhou men has grown too fast in the past two years, so the counters have to go to the UK to buy "lengthened tape" and add "big belly models".

It seems that the "three buckles" suit that is very demanding for the body has been unable to tolerate the growing waistline of Hangzhou men.

Just last month, a magazine in the United States also reported that the growth rate of waist circumference was the highest in the world, which increased by more than that in the United States, Britain and Australia.

  　　  “三粒扣”已容不下杭州男人的肚子

"From last autumn and winter to spring and summer this year, we can see clearly that the share of" three buttons "has dropped sharply. I wonder if Hangzhou men have been thickened after a winter.

The allegory manager of negran said.

"Three buckles" or "two buttons" were originally used to describe the style of western style clothes. The three buttons had a higher demand for stature. Men with standard stature would appear very spiritual when wearing "three buckles". But if the belly is bigger, wearing "three buckles" will be more awkward, because the chest and armpit will feel too tight, so people will be more suitable for "two grain buckle".

"Now the western-style clothes are more popular" two buckles ", wears the" three buckles "the person less and less.

The manager of a Menswear mall said that men had smaller stomach before marriage, so they chose "three buttons" as wedding dresses. Once married, especially after the age of 35, most men would be "fat" and Western-style clothes gradually changed from "three buckles" to "two grain buckles".

Zegna, the Hangzhou Tower, is the owner of high-end suits, and the store manager says that people who come to the shops are successful people. Most of them are over 40 years old. Many of them are big bellies. More than 60% of them are ordered "two button" suits, and salesmen generally recommend "two buttons" when they recommend.