• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Hongxing Erke Expansion Speed Increase Secret Behind

    2010/6/1 19:19:00 41

    Erke

    "The next two years will be a rapid development period of Hongxing Erke. Our number of stores will expand from 4000 to 6000 now, and sales will also increase from about 2000000000 yuan to 5 billion yuan."

    In May 29th, Wu Rongzhao, vice president of Hongxing Erke, said in an interview with reporters.


    As China's first overseas listed sports brand, after the pains of "de Stocking" in 2009, Hongxing Erke is rearranging its sales network and developing it in a more prudent manner.


    Hongxing Erke has been in business for ten years.

    The turnover grew from the initial about 10000000 to 600 million yuan in 2005, and by 2008, the turnover had reached 2 billion 800 million yuan.

    But in 2009, the company's sales volume was only 1 billion 999 million yuan, down 30.8% compared to the same period last year. The first quarter of this year continued to decline by 13.5%.


    Hongxing Erke said in the earnings report that the decline in performance was due to the weakening of domestic market demand. In addition, the overstocking of dealers led to Hongxing Erke having to reduce the dealer's price of goods so that dealers could digest their inventory.


    Wu Rongzhao also explained that in 2008, Hongxing Erke's shipment was expected to be too high, which directly led to a "de Stocking" process in 2009.


    "Let's take an example: we sold 10 thousand pairs of sneakers to a dealer in 2008, but in fact the dealer only sold 8000 pairs of shoes, and then 2000 pairs of sneakers were left, but by 2009, the distributor may sell 10000 pairs of shoes, but in fact they only need to enter 8000 pairs of goods, because there were 2000 pairs of stock before."

    Wu Rongzhao said.


    But Wu believes that the most realistic data of the sales volume should be to see the amount of purchases that consumers should buy, rather than simply counting the shipments of companies, so in fact, sales of Hongxing Erke in 2009 had not been so large.


    Slow growth of outlets is also considered an important reason for the decline in performance of Hongxing Erke.

    According to the public information of Hongxing Erke, at the end of 2009, the company had about 4003 retail outlets, an increase of 179 compared with the previous year. This year, its shop opening speed has not improved significantly. In the first quarter, only 27 new stores were opened, and less than 2009 of the new stores in the whole year were much slower than other 1/6. outlets.


    In response, Wu Rongzhao said that the company improved the existing retail outlets last year, improved its services and decoration, and closed some dissatisfied outlets according to the principle of survival of the fittest.

    "The number of outlets increased slowly in terms of quantity, but the quality of single stores was improved."


    At present, the domestic sports apparel market is fiercely competitive. Nike and Adidas occupy the first tier cities and are pushing forward to the two or three line market. Lining and Anta are unwilling to stay behind, as well as PEAK, XTEP and many other local brands.


    Wu Rongzhao believes that the two or three line market with inherent advantages is the top priority of Hongxing Erke.

    Hongxing Erke will continue to focus on the development of the two or three tier cities, and the two or three tier cities still have great room for development. The new more than 2000 outlets are also located in two or three tier cities.


    For the two or three tier cities, Hongxing Erke is looking for the target of devouring: the two or three lines of foreign brands that have not yet entered the Chinese market, and the brands that have not yet entered the Chinese market but whose performance is not good enough to match the international market status of the Chinese market.

    "We are actively looking for such acquisition opportunities."

    Wu Yue.


    But he also revealed that Hongxing Erke also needs to set up a large flagship store in Beijing, Shanghai and other big cities to expand and enhance its brand image.

    "We have no obvious advantages in the first tier market, but we must see that publicity is more effective in the first tier cities."

    Wu Rongzhao said.


    Expansion is not just in China, but Wu Rongzhao wants to expand overseas.

    At present, Hongxing Erke's overseas market accounts for about 10% of the total sales. This proportion ranks the top among the domestic sports brands. Its main overseas markets are concentrated in the Middle East, South America, Southeast Asia and Europe. Especially in the Middle East, Hongxing Erke ranks the top five in the local market share.

    • Related reading

    XTEP Launched XTEP XTEP New Products

    Brand tracking
    |
    2010/5/29 11:33:00
    52

    Brand Shoes Crocs First Quarter Profit $5 Million 700 Thousand

    Brand tracking
    |
    2010/5/22 8:44:00
    28

    The Cottage Costume Runs Through The Fashion Film "Du Lala".

    Brand tracking
    |
    2010/5/18 11:17:00
    46

    Luxury No Limit: 2010 World Expo Work Uniform Is Prada (Photo).

    Brand tracking
    |
    2010/5/18 10:59:00
    24

    Wear A Pair Of Shoes That Are Not Afraid Of Water And Look Up To Summer.

    Brand tracking
    |
    2010/5/17 11:20:00
    173
    Read the next article

    Wenzhou Shoe Enterprises Environmental Protection Leather Shoes Will Be Implemented Soon

    Using the same soft and breathable superfine fiber leather instead of animal skin shoes, it is not only more environmentally friendly, but also costs about 20 yuan for each pair of shoes. At present, the use of economic and environment-friendly ultra-fine fiber leather instead of leather shoes, has become the consensus of many shoe enterprises in Wenzhou.

    主站蜘蛛池模板: 欧美最猛黑人xxxx黑人| jizzjizz中国护士第一次| 三上悠亚电影在线观看| 亚洲欧美日韩丝袜另类| 欧美日韩激情在线一区二区| 国产高清www免费视频| 亚洲精品视频观看| 99亚洲精品视频| 欧美疯狂性受xxxxx另类| 成全视频在线观看免费看| 国产欧美日韩一区| 亚洲av成人精品网站在线播放| 亚洲人xxx日本人18| 日韩毛片在线视频| 国产精品露脸国语对白河北| 免费鲁丝片一级观看| 一区二区三区四区欧美| 男人桶女人视频30分钟看看吧| 大尺度无遮挡h彩漫| 亚洲欧美日韩在线播放| 男女抽搐动态图| 日韩精品久久久久久| 国产乱淫a∨片免费视频| 中文字幕无码免费久久9一区9| 精品亚洲一区二区三区在线播放| 天天干天天天天| 亚洲成a人片在线观看www| 中文字幕亚洲精品无码| 国产资源在线看| 日本在线看片免费人成视频1000| 国产V亚洲V天堂无码久久久| 一本一本久久a久久精品综合 | 精品女同一区二区| 好妈妈5高清中字在线观看神马| 亚洲精品视频在线播放| sss欧美华人整片在线观看| 日本高清免费aaaaa大片视频 | 婷婷99视频精品全部在线观看| 亚洲综合视频网| 午夜激情小视频| 无套内射视频囯产|