Long Sleeves "Fans" Reduce &Nbsp This Year; Temperature Control Clothing? (1)

"If I can, I hope it will be sunny every day, and the temperature will rise steadily. This is the best temperature for sale."

Yintai 2 floor

In western economics, there is a Delphy's law of Meteorology: the ratio of meteorological input and output is 1:98, that is, if enterprises invest 1 yuan in meteorological information, they can get an economic return of 98 yuan. Under different conditions, not only can they avoid losses, but also the economic returns will be higher.

There is always a "invisible link" between temperature and clothing sales. For example, when the temperature reaches 25 degrees, the sales of short sleeves and fish mouth shoes will start immediately, and when the temperature is above 29 degrees, the swimsuit and the cool slippers will be sold.

Smart businessmen know how to use weather experts' reminders to make "heaven", such as the coming high temperature this summer.

The first batch of this year

Though Hangzhou is in summer in late May, it will be a bit chilly to go out for a stroll in the evening.

This "unexpected" cool summer makes many new costumes and footwear new season and discount season to be "late".

"According to past practice, the first batch of spring and summer discounts will be launched in mid June, but this year's situation is somewhat different. Many counters still have some new products, so we are also worried that the discount season will also be postponed."

Lu Nina of Hangzhou Tower women's clothing mall said that this year there will probably be a discount season of 1-2 weeks later than last year.

"Fans" of long sleeved shirts and single leather shoes are becoming less and less.

In the past two years, the clothing and shoe bag counters in Hangzhou shopping mall have such a saying: long sleeved shirts and single leather shoes do not require too many orders.

It's not that fans are getting fewer and fewer, but that Hangzhou really doesn't wear them.

Wu Lingyun checked the temperature in May last year, basically maintained at 17 C -33 C, and the highest temperature in May 5th -9 continued at 34 C. "The weather is so hot that the time of wearing short sleeves is naturally longer and longer."

Wu Lingyun said that the proportion of short sleeves is much larger than that of long sleeves. This is a common phenomenon this year. Many brands even bet on "no spring". In the spring and summer new style, there are several long sleeved shirts directly on the short sleeved T-shirt, plus the one seven sleeve knitted jacket.

It has been calculated that the short sleeved season from March to November has a long 9 months, while the long sleeves have only two or three short months.

Single shoes are also facing the same fate.

The manager of Jie Bai Bao Bao also felt that the new quantity of single shoe was less than in previous years, for example, the volume of new shoes produced by Lies Dan was not much.

In May, BELLE's sole shoes accounted for only 30% of sales.