2010 Cowboy Brands Feel The Upward Pressure On Cotton Prices.

Iconic Denim brand For example, Wrangler, Lewis Te Laws (Levi Strauss) and Lee all feel the pressure of rising cotton prices. Raw cotton is the main raw material for producing denim.

The denim brand has fallen into twenty-second military regulations. At present, the market situation does not allow them to increase their consumption price, so they have to digest. Denim manufacturer Raise the price.

On the other hand, the denim manufacturers are also in a predicament. Cotton prices have risen sharply, and 35-40% has risen by 15 months.

Usually, the price of denim is in the price. cotton At the beginning of the season, the fluctuation of cotton prices is generally at 10-15%. But this year, the fluctuation of cotton is astonishing.

Retailers still face tough times. They stubbornly resist raising the price of Cowboy brand, resulting in the denim brand having to bear the increased denim cost itself.