Hebei Leather Fur Industry Pformation Breakthrough Road

Since 2009, it has been a very difficult time for the fur industry in Hebei Province: the EU PFOS directive, the global financial turmoil and the Russian market turmoil are constantly troubling. At the same time, as the only mass organization in the fur industry, Hebei fur industry association also has problems such as lack of cohesive force and declining viability.

In the face of difficulties, the fur industry in Hebei is brave enough to face pressure from all sides and make efforts to save itself. The association has been actively working to win support from government departments. At the same time, it has made use of its own resources to get rid of the pattern of relying on the membership fee and adopt various ways to better serve the industry.

In particular, many enterprises have changed their marketing strategies in a timely manner, changing the tactics of "only making the list without making the domestic trade", and turning to the domestic market in a timely manner, basically achieving the effect of "firm one pole and breaking the other pole".

Xinji: timely pformation and rapid breakthrough

Since July 2009, Xinji's organizations have visited Beijing, Tianjin, Shijiazhuang and other surrounding cities, as well as some large and medium-sized cities in Northwest China. They are ready to set up a number of exclusive stores and boutique houses, and strive to expand the domestic market.

Also actively participate in large-scale international exhibitions, local docking.

Last November 1st, Wang Tieren, vice mayor of Xinji, led the Xinji delegation to Guangdong, Foshan, Heshan and Jiangmen for inspection and cooperation.

It is understood that the Russian leather clothing market is now showing signs of improvement, leaving Xinji merchants indirectly or directly finding a place to stay, and continue to do business, and most of the businessmen returning to China are also beginning to see results in the battle for the domestic market.

According to rough statistics, the sales volume of the whole leather business city in Xinji is about three times that of 2008, which is a powerful booster for Xinji leather fur industry, which has almost lost the right to speak in the domestic market.

In 2009, the leather industry in Xinji had 1148 enterprises, 80 thousand employees, 39 million 300 thousand leather skins (39 million 300 thousand sheepskin), 4 million 100 thousand kinds of leather products, 28 million pairs of leather goods, 3 million 800 thousand pairs of leather shoes, 8 billion 600 million yuan in sales, 143 million 700 thousand yuan in taxes and 212 million 240 thousand dollars in exports, an increase of 41.71% over the same period last year.

Shang Village: eye view, domestic sales and self-help

Suning's Shang Village fur and garment industry is also dominated by foreign trade. However, due to the impeded exports in recent two years, many enterprises have turned their attention to the domestic market, and have made good products for the Chinese market, and have received good results.

In particular, the "fur capital shopping mall", located in Shangcun, Suning, has become a famous fur clothing distribution center in China because of many fur garment enterprises in China.

"Up to now, there are more than 100 stores occupying 28 stores, including the self operated ones. The number is almost 2 times that of the previous two years.

Since 2006, the operation has been developing steadily. Even facing many unfavorable factors such as financial turmoil, gray customs clearance and tariff adjustment, many fur clothing manufacturers are running into crisis, and the operation of "fur city" is still stable.

In 2009 1-12, the gross output value of Suning fur industry reached 6 billion 440 million yuan, an increase of 11% over the same period last year, and total profits and taxes totaled 621 million 880 thousand yuan, up 12% from the same period last year.

The total realized profit was 575 million 580 thousand yuan, up 12% from the same period last year.

The total export volume was US $75 million 320 thousand, an increase of 67% compared with the same period last year.

The production of fur products and fur garments in the whole county reached 2 million 470 thousand in 1-12 months, an increase of 15% over the same period last year, and 1 million 150 thousand leather goods, an increase of 3.5% over the same period last year and 484 thousand fur mats, a 10% increase over the same period last year.

Tai camp: diversified development, activate the market

Daying Town, Hebei Province, is the birthplace of fur industry and fur culture in China. It is known as the "hometown of fur". However, in the past two years, influenced by the international and domestic markets, hundreds of businessmen who have been doing business in Russia have suffered heavy losses and have returned home to find opportunities for development.

In October 2009, with the support of relevant departments and organizations, the large camp fur merchants entered the provincial capital city of Shijiazhuang. The 2009 Shijiazhuang fur camp dress exhibition was held in the provincial people's hall. It not only opened a new way for fur traders to expand domestic sales and expand the domestic market, but also played an important role in the entire fur industry in Zaoqiang from the impact of the economic crisis, maintaining healthy and stable development, and promoting industrial optimization and upgrading, attracting thousands of customers to come and buy.

In addition, some large market dealers who run fur products also came to visit, and initially reached a cooperation intention.

According to statistics, in a short span of 3 days, the exhibition sold customers 200 thousand times, and realized direct sales revenue of 11 million 800 thousand yuan.

Yangyuan: multi-channel progressive development

Due to the impact of the international financial crisis and the sudden closure of the most concentrated Cheel Guizo Wo market in Russian businesses, the fur industry in Yangyuan County, which relies mainly on exports, has had a serious impact. The sales of more than 30 garment manufacturers in Russia are facing difficulties and the related export enterprises in Yangyuan County have been affected.

In view of the current situation, the county has seized the policy opportunities of expanding domestic demand and adjusted the layout of the market in a timely manner. Yangyuan County has also organized 50 famous fur manufacturers, such as Bei yuan, North Qu, Hua Yi and Wei Shi Xiong, to develop and produce fur garments, fur fabrics and fur decorations, and let the past brands in Russia, the United States, Japan and Korea sell well in the domestic market, and invite domestic fur producers and distributors to enter the fur market.

At the same time, we will publicize the price advantages, technological advantages, location advantages, and investment advantages of the tax and fee relief products to promote the rapid growth of merchants in the fur market.

They have not only developed fur suits and fur jackets for Chinese people's aesthetic values, but also developed accessories such as shawls, scarf and other ornaments, chest flowers and belts, and gloves, shoe covers, car cushions, satchel and other practical items, especially tapestries, blankets and sofa supporting products in the living room.

In order to meet the requirements of domestic demand, they also issued a series of measures and preferential policies to encourage and support fur industry development, and set up Credit Guarantee Corporation for small and medium-sized enterprises.

It is understood that in 2009 alone, Yangyuan County had more than 30 new fur clothing shops in the country, and eased the sales pressure of fur clothing in the county under the extreme depression of the international fur industry sales market.

{page_break} association organization: pformation and upgrading to enhance public trust

In 2009, it was also a tough year for Hebei fur industry association.

As the only community organization to serve fur industry in Hebei Province, Hebei fur industry association was founded in 2006. After its establishment, it is committed to promoting the development and progress of the industry. It has organized the "China (Leting) fur industry summit" and "100 technical services at the grass-roots level" activities. In response to the plight of the fur industry in this province, it has written to relevant departments and governments to actively coordinate various problems arising from the development of the industry.

In 2009, when the basic survival was difficult to guarantee, the "2009 special trade exchange exposition" and "the seventh wild boar industry development (Zibo) forum" were organized to solve the basic survival problems.

Jin Guoqing, the head of Hebei fur industry association, said that in 2010, the work of the association was focused on "pformation and upgrading, expansion of influence and improvement of public trust". The pformation is to improve the internal management system of the Secretariat this year, enhance the hematopoietic function of the Secretariat, and gradually get rid of the economic difficulties, so that the staff can have better use of their abilities and without worries.

"Upgrading" is mainly from serving the breeding link to serving processing and sales.

The "expanding impact" is to take advantage of the opportunity of this year's Association to bring in the elite and key development areas as much as possible, changing the incomplete representation of the association, imperfect representation of the level, and the fact that some members of the Standing Committee or even individual associations are not actively involved in the work of the association, and the consciousness of the whole industry is not strong enough.

"Improving public trust" is to enhance communication and communication with departments concerned, local governments, local associations, markets and leading enterprises, so as to make the work of the association more representative and common.

{page_break} for this reason, the association has undertaken 3 research projects: "the report on fur industry development in Hebei province in 2009", "the rational division of labor and distribution in Hebei fur market", and "the difficulties and Countermeasures of Hebei fur industry to maintain the leading position in the whole country". All these have been included in the "2010 Hebei trade association hundred research projects implementation project", and theoretically solve the bottleneck of Hebei fur industry development.

In order to serve the members better and serve the industry, the association will also organize the first Hebei international fur clothing Expo, the first Hebei fur and leather Market Development Forum (which has been included in the 2010 Hebei Industry Association's "100 economic activities implementation project") and other economic activities.

"The first Hebei (International) fur clothing festival" is of great significance for integrating the fur resources of the province, reducing internal friction and opening up new markets.

"The first Hebei fur and leather Market Development Forum" is the first time since the founding of the association, it has been the first time to integrate fur resources in the province to change the competition of fur and leather market in our province and to fight against vicious competition. It will enable everyone to make clear the development of ideas and market positioning, form a situation of mutual promotion and common development, and promote the development direction of "Princes" everywhere.

The fur industry association of Hebei province will also carry out "fur class Yan Zhao line" activities throughout the whole year, organize 100 technical training, change some traditional backward feeding ways, change the situation of "fur selling highland, and manage the low-lying land" in Hebei, recommend a batch of special products of fur and animal products with reliable quality and reliable reputation, such as feed and veterinary medicine, and gradually change the situation of "scattered, chaotic and miscellaneous" market of special products of fur animals in our province, aiming at improving the breeding level of fur animals in the whole province.

Jin Guoqing pointed out that when God closes our door of development, we have to rely on our own strength to open the window of progress for ourselves. It is precisely because of the difficulties we encountered on the road of development that we will work together with the industry to forge ahead together.