The Real Name System Of Online Stores Will Be Implemented In July, And A Unified Regulatory Platform Will Be Built.

The State Administration for Industry and Commerce formally released the Interim Measures on the management of online commodity trading and related services in June 1st, which will be implemented in July 1st. According to the method, natural persons engaged in commodity trading and related service activities through the Internet shall apply to the operators providing network transaction platform services, submit their real names and addresses and other real identity information. In view of the particularity of online transactions, the business sector will establish a unified regulatory platform in 3 years.

Compared with the previous draft, there is little change in the qualification of online shops and the management of online shops. If a registered enterprise or a self-employed shop opens a shop, the business license and other related information should be marked on the Internet. The natural person who opens the shop must provide real identity information such as name and address. The website will be audited, and the real and lawful marking of personal identity information can be issued, marked on the web page, and registration files shall be established to verify the updates regularly.

The website that requires the platform to be provided should strengthen the management of all aspects of the shop, and the obligation of the website is up to ten. In addition to censorship of the main body, the shop or website must not infringe upon the registered trademark and the right of the enterprise name. If the right person shows evidence to the website to prove the infringement, the website shall take necessary measures according to the tort liability law.

The website should sign a contract with the online store to clarify the rights, obligations and responsibilities of the two sides in entry and exit, quality and safety of goods and services, and protection of consumers' rights and interests. The website should set up the inspection and control system for the commodity information of the shop. Once the violation is discovered, it is necessary to report to the local commercial and industrial department, take measures to stop it, and stop providing network transaction platform services to it.

The SAIC official said that due to the fact that online transactions were not restricted by geographical restrictions, the way in the past was governed by geographical and hierarchical jurisdiction. It is therefore difficult to implement the integrated supervision of Internet transactions on the Internet. At present, the business sector is in line with the requirements of unified organization to develop network monitoring information system and platform, unified organization to develop regulatory software, and fully promotes the construction of network monitoring information system and platform. It will take about 3 years to establish a network monitoring information system and platform with a nationwide integration, integration and integration, full-featured, up and down linkage.