Development Strategy Of MICE Industry Under Economic Crisis

Jiangsu's economy is among the best in the country. Especially in South of Jiangsu, it is located in the central area of the Yangtze River Delta. It is also the leading economic belt in the Yangtze River Delta region. Although the economic development in Northern Jiangsu is relatively backward, it is more necessary for the development of the Convention and exhibition economy to serve the overall economic development. The current situation is that South of Jiangsu's Convention and exhibition environment is very good, but there is no good convention and exhibition company operation. Apart from the good development of the Suzhou Convention and exhibition industry, the development of the exhibition industry in Wuxi and Changzhou is very inconsistent with the economic development. The local government is also vigorously supporting the exhibition, including the construction of exhibition hall, policy support and so on.

Northern Jiangsu is still a blank place. Therefore, in order to better integrate resources, it needs to be integrated through a whole province, so as to operate in a chess game of the whole province.

　　在一個城市做展覽會至少有三個方面的前提：政府相關部門的支持、硬件條件-展館、行業的產業基礎，三個條件缺一不可，首先，通過我們公司多年的運作，跟政府很多部門保持了良好的關系，包括經貿委、貿促會等會展相關部門，這方面沒有問題;其次，展館方面，各個城市都在興建新展館，我們選擇中心點的時候著重考慮展館，比如蘇南的無錫、蘇中的南通、蘇北的徐州等地都有不錯的展館;最后，產業基礎，江蘇省各個城市都形成了各自的產業集群，比如蘇南的汽車、航運、零部件、電子、輕工業等，蘇中地區的造船、電子、食品、港口等、蘇北地區的新能源、汽車制造、農產品等方面，各有特色，完全可以根據各自的特色有針對性的操作。

The integration of resources has another advantage, that is, a chess game in the whole province, such as port economy, which is a matter of great concern to the government departments, and Nantong, Yancheng and Lianyungang are all port cities. Each of them has its own characteristics. So it can be integrated into a large exhibition cluster of port economy and port logistics as a whole. It can change the present situation of each one's own wars and cannot develop and scale. After all, the port economy is divided into detailed modules, each district has its own port economic module. If the overall planning and joint development are carried out, a convention and exhibition industry cluster dominated by port economy will be formed.

Preliminary planning: South of Jiangsu Wuxi, radiating Suzhou, Changzhou, Zhenjiang, Suzhong Nantong, radiation Yangzhou, Taizhou, Northern Jiangsu Xuzhou, radiation Lianyungang, Lianyungang, Lianyungang, and convergence.

In general, Nanjing is the leader and the three places are radiated.

This is also in line with the provincial government's framework for the development of the province's economy, and it can also clarify the key points and make a clearer focus.

At present, the global economic situation is not optimistic, maybe the impact on China is not very obvious. It is expected that the negative effects will be highlighted by the end of the year or early next year. The exhibition industry is a very heavy industry in the trade and service industry. The biggest impact of the economic crisis is definitely on commerce and trade. Therefore, the exhibition industry will inevitably be affected. It is estimated that the total scale of various exhibitions will be reduced next year, and the total revenue is expected to be reduced by at least ten percentage points over the same period in previous years.

In this case, if the whole province is playing chess, it will greatly enhance the overall competitiveness and give full play to the advantages of complementary advantages of all regions. It can consider problems comprehensively according to the investment priorities and industrial distribution clusters in different regions. For example, South of Jiangsu is mainly light industry processing and service trade; the central Jiangsu Port mainly relies on port, ship and product value-added processing; Northern Jiangsu is mainly agriculture, heavy industry and labor-intensive industries, which are also supported by the local government, and are easily supported by government departments. This is the best premise for the operability of the exhibition.

From another angle, this financial crisis is also an opportunity. With the survival of the fittest in every industry, the exhibitors will definitely reduce, but it has also contributed to the integration of the participating economic entities. That is to say, a small number of them, but the integrated entities will be more powerful, especially in the chemical and textile industries. When the export is confronted with difficulties, and when the national globrand.com tries to stimulate domestic demand, they should pay more attention to domestic propaganda, and the exhibition is the best way of publicity, so they will be more inclined to enhance their publicity through the exhibition, and promote the development of the exhibition from another aspect.

Therefore, how to take measures according to local conditions and different times is the most important. In other words, the ability to grasp opportunities is especially important.

From this point of view, when the exhibition integration strategy is supported by the government, it is a good channel to stimulate domestic demand through the exhibition economy. Only the whole province can match the macro strategy of the government departments, then carry out business in various places according to local conditions, assist other regions, so that not only can play the advantage of the regional economy, but also can better carry forward through the cooperation of other regions, this strategy can only be implemented in the province as a unit, after all, for a province, the macro strategy is definitely aimed at the whole province, and it needs balanced development, so it provides the foundation for the integration of provincial Convention and exhibition resources.

(source: computer business writer: Wei Hongchi)