The Development Of China'S Sports Industry Is Strong, And The Market Potential Of The Latter Is Huge.

< p > yesterday, the sports blue book "China sports industry development report (2014)" was published in Beijing by the Capital Institute of Physical Education and the Social Science Literature Publishing House.

Blue book pointed out that as of the first three quarters of 2013, China's sporting goods industry total assets of 60 billion 718 million yuan, an increase of 8.24% over the same period last year.

In 2009~2013, China's < a href= "http://sjfzxm.com/news/index_c.asp" > sports goods < /a > the total assets of the industry rose steadily, and continued to maintain strong momentum.

In the first three quarters of 2013, the sales revenue of China's sporting goods industry was 79 billion 674 million yuan, an increase of 10.59% over the same period last year.

The total profit reached 3 billion 205 million yuan, up 3.38% over the same period last year.

According to the data analysis, the total sales volume of our country has been increasing in 2009~2013, and the rate of increase has been on a downward trend since its peak in 2010, and sales profit has been declining.

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< p > at the same time, according to the statistics of sports industry developed countries, the added value of sporting goods industry can account for about 5% of GDP in a country or region.

The added value of China's sporting goods industry in 2012 was 193 billion 600 million yuan, accounting for only 0.37% of GDP. The total import and export volume was 17 billion 467 million dollars, achieving a trade surplus of US $15 billion 913 million, of which imports amounted to US $777 million, an increase of 14.97% over the same period last year. The import volume was US $16 billion 690 million, an increase of 4.87% over the same period last year.

The analysis shows that the overall scale of China's sporting goods industry has further expanded, and its growth rate has continued to slow down, and the market development potential is still huge.

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< p > in China's more than 30 major categories: a href= "http://sjfzxm.com/news/index_c.asp" > manufacturing < /a >, cultural, educational and sporting goods manufacturing is the most concentrated industry in the region.

At present, China's sporting goods industry cluster is mainly concentrated in the eastern coastal open area. The top five provinces and cities of sporting goods output are Guangdong, Fujian, Jiangsu, Zhejiang and Shanghai, accounting for 85% of the total output of sports goods in the country.

In 2013, there were 894 sporting goods enterprises above Designated Size and 267446 employees in sports goods.

In 2010, the number of sports goods enterprises and employees in China showed an upward trend. But in 2009~2013, the number of sports goods enterprises and sporting goods practitioners in China showed a downward trend overall, indicating that China's sporting goods enterprises belong to the adjustment period.

Specifically, the number of sports wear and < a href= "http://sjfzxm.com/news/index_c.asp" > sports shoes < /a > appeared a significant decline in production volume, and the number of sports equipment and personal protective products produced mainly by ball games and fitness equipment showed a steady growth trend.

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