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Cost Performance Founder Huang Tiancai: Using App To Create Sex Goods Suppliers

2014/6/14 20:43:00 3639

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Cost Performance Founder Huang Tian Cai App Interest Products

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 when it comes to competitors, Huang Tiancai said that the spring water hall is the 60-70 generation of the sex goods industry. "They are the people of the last generation." He said, "the spring water hall management mode is the adult shop in the village of the city. Although it has been developing for more than 10 years, its reputation is also very high, and the high unit price is used to make up for the decreasing sales volume. Now its sales volume has not even reached the top three of the industry. 
 and the influence of Ma Jiajia can not be underestimated. However, in the view of Huang Tian Cai, Ma Jiajia plays more role as a "performer", and it can be a real "doer" like APP. 
 "Ma Jiajia is the Bobbi doll that the uncle has made out of himself. It is only suitable for viewing." "Her role in promoting the industry is very limited," says Huang. She doesn't care if consumers buy or not. She wants to create personal brands through performance and exposure, and the purchase of sex products happens elsewhere. 
 Huang Yat Cai revealed that the current price performance ratio is about 8 million, of which 80-88 years are the main buyers, and the repeat purchase period is 27 days. The frequency of shopping is higher than that of men, and the unit price is 130-150 yuan. 
"P", compared to the 60 spring water hall team and the 90's Ma Jiajia, Huang Tiancai said: "our team is mainly after 80, we are the mainstream crowd in the mainstream market." 
 and for the price war triggered by the electricity supplier of sex products, Huang Tiancai expressed the hope that the 69 adult products shopping festival would become a representative holiday of the sex goods industry, but did not want to make price war the norm in the industry, nor would it choose to deliberately fight the vicious competition of prices. "The so-called price war is more to cultivate user experience, thereby promoting the development of the industry as a whole." He said. 
 data from cost performance show that on June 9th, the order volume of APP mall reached 10 thousand, and sales exceeded 2 million 800 thousand. Among them, the volume of user orders that only choose cash on delivery is 5 times higher than the daily average. The most popular commodity is sexy underwear, while the family planning products follow a weak margin. Guangdong is the largest province to purchase, followed by Jiangsu and Shandong. 
 How do investors perceive this industry /p >
 data from the investment community show that in the past few years, the platform type electricity supplier has not been able to get the financing, and along with vip.com, jumei.com and so on in the capital market receives the hot spot, the vertical electricity supplier is getting more and more favored by the venture capital. 
 < < a href= > http://sjfzxm.com/news/index_q.asp > > Huang Tian Cai < /a > it seems that sex products are expected to be born in the listed companies. From last year to the beginning of this year, mainstream investment institutions began to understand this industry gradually. Taking "cost performance" as an example, the 10 million angel investment that it completed in May 2013 is the second companies that get financing in the sex products industry. 
 last year, the online market of sex products is about 15 billion yuan, and this year's forecast can reach 25 billion. Huang Tiancai said: "this industry has full potential and capability to develop to a scale of 100 billion scale, and will become a highly desirable everyday product like cosmetics." 
 80 has become the main force of social consumption. This group of people is not too shy about talking about sex products. This is also the main reason for the rapid growth of the adult products market in recent years. However, there is still a big gap between the market size of about 30 billion yuan per year and the European and American markets. 
 in the next 5-10 years, when 90 and 00 become the mainstream consumers of the society, this industry will usher in a great explosion. "Because the thinking of this age group is closer to that of Europe and America." Huang Tian Cai said. It is estimated that in three years, the total sales volume of the sex products market is expected to reach 50 billion. 
 for users, the use of "cost performance" is not just for shopping. "Cost performance" can also recommend some products that are more suitable for him, and give exercise and healthy lifestyle. 
 in the past, investment institutions had invested in the sex products industry, and they did not seem willing to make public. This phenomenon may not happen again in the future. In fact, several recent financing options have been announced in the high-profile media. 
 however, although the investment has been obtained, APP still costs a lot in the financing process. In 2013, Huang Tiancai won the investment intention. After many conversations, investors still had doubts about the interest industry. Once he was cruel, he invested the investor in the "village in the city" when he chose the interesting industry. 
 > a href= "http://sjfzxm.com/news/index_q.asp" > investors < /a > surprised at Huang's action, but unconsciously saw a bank employee who drove Honda automobile. She ran away quickly from the sign of adult products, holding a black plastic bag in her hand. This scenario makes investors truly realize that there are huge business opportunities in such a noisy environment. 
 Huang Yat Cai revealed that there is not much financial pressure on the "performance price ratio". The next step will be the QA community and recommendation service, which will gradually develop into a comprehensive gender platform. 
 to talk about the future, Huang Tiancai pointed out that the "price performance ratio" is expected to develop into a personalized and vertical e-commerce platform serving post-80s and 90s, not just confined to the interest industry.