Health And Environmental Protection Summer Cool Home Textile Products Set Off Sales Boom

Beyond P span style= "font-size: 12px", "cool summer banquet" in Beijing, the cool summer textile products in many provinces and cities in China also set off a cool wave.

Most of the summer cool home textiles made of natural fibers such as bamboo, grass, rattan, leather and so on, because they cater to the current life concept of consumers' health and environmental protection, the sales volume has increased steadily, and has gradually led to the development of the whole summer cool household industry.

Recently, our reporter visited many home textile enterprises and their main sales channels, exploring the marketing experience of the businessmen, and deeply perceiving the strong summer cooling trend.

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< p > < strong > Beijing shopping mall supermarket is the main sales force of Xia Liang < /strong > < /p >

After "P", "May Day", Beijing's bright sunshine for many days has not only let the capital officially enter the midsummer, but also illuminated the cool consumer market.

According to survey data, 53% of consumers will choose to go shopping mall when they buy summer cool goods, and 40% of consumers choose to go to the supermarket.

Recently, reporters visited several large shopping malls and chain supermarkets in Beijing.

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< p > in the home textile floor of Beijing hinguang department store, Xinguang Tiandi, Wangfujing department store and other shopping malls, the reporters saw that the bed sets with the cool colors of sky blue, water green and pure white dominated the prominent positions of the major brand counters.

In addition, the cool colors of summer cool quilt and air conditioning blankets are arranged on the display platform, and many counters also specially promote the sale of summer products.

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< p > "in the near future, as the days are getting hotter, consumers who buy summer cool quilt, towels and other articles at home are much more, accounting for the vast majority of the sales of special counters.

In particular, one side is cotton quilt cover, the other is towel towel with a towel material, and the sales situation is better.

The shopping guide of the home textile department of Han Guang Department store told reporters that the sales of cool products such as sleeping mat and mosquito net were mainly related to supermarkets, and summer cool bed products suite and summer cool quilt and towel quilt were the main source of profit for counters.

Judging from the sales situation of the counter, cotton summer cooling is most popular. Besides the better hand feel, the characteristics of strong moisture absorption, washing resistance and static electricity are all attracting the eyes of the majority of consumers.

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"P >, while many domestic textile brands are fighting for" Xia Liang "competition, international brands are also working hard to cool the market.

The bright blue green parrot on the white quilt is playing and resting among the clusters of green leaves, as if the air in the pale blue lining shows a fresh and quiet atmosphere.

In the home textile counters of international brands such as SHERIDAN, BOSS, MISSONI and so on, the design of summer cool bed products with distinctive design features and exotic styles has won the demand of high-end consumers pursuing design taste.

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< p > if the price of the shopping mall counters is still slightly higher, then the supermarket is definitely a popular consumption. In the supermarket such as Tesco, Wumart, Carrefour, etc., the reporter sees that the products of summer cool products such as mat, cold pillow and mosquito net are various, and the price range is mostly 100 yuan ~500 yuan, which is in line with the psychological price of ordinary consumers.

"Consumers can generally accept the price of sleeping mat products is about 100 yuan to 500 yuan, lower or higher than this interval, consumers will think that the quality is not reliable or not worth buying, followed by 501 yuan to 1000 yuan, few consumers willing to spend more than 1000 yuan.

Generally speaking, bamboo mats, mahjong seats and cotton mosquito nets are consumers' high purchase commodities.

A shopping guide in the home textile area of Tesco supermarket told reporters that at present, many brands such as small sheep, long dreams and other cool products can meet consumer demand basically, and the sales promotion activities of supermarkets with greater strength are selling well. Moreover, the emergence of functional cool products such as environmental protection and innovation has brought new choice space and better life experience to consumers, thus making it easier to occupy the market.

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< p > during the visit, the reporter found that the mainstream sales channel dominated by Shang Chao still has a great advantage in the cool products market, and consumers generally enjoy the preferential treatment to achieve the low price products.

However, with the improvement of people's living standard, the consumption concept is developing towards fashion, comfort and health. People's demand for household cool products is not only reflected in product category, quality and price, but also puts forward new requirements for brand, function, product culture and artistic taste.

And for young consumer groups, the rise of the electricity supplier is self-evident. According to the relevant survey data, the sales of Xia Liang products in the business super channel account for 43% of the total sales of the products, followed by network sales, accounting for about 25% of the total sales of products.

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< p > < strong > Xinjiang Apocynum ecological home textile > a href= "http://sjfzxm.com/pioneer/" > new favorites < /a > /strong > /p >

< p > the application of Apocynum venetum has made Xinjiang's home textile enterprises own a bright spot in the competitive summer cooling home textile market.

In Xinjiang red cloth art decoration Co., Ltd. is located in the product exhibition hall of Urumqi City, colorful products are reflected in the eyes of reporters.

Wen Xinhui, general manager of the company, said that the red lotus enterprise has great advantages in Xinjiang. The company has successfully applied the special resources of Xinjiang Apocynum venetum, and has developed a series of new products such as bedding, curtains, home decorations and other household products, such as household clothing, women's underwear and so on. It has become the only home textile production enterprise in Xinjiang.

According to the inspection report issued by the national textile products quality supervision and inspection center, the apocynum products have the characteristics of good air permeability, strong hygroscopicity, bacteriostasis, warm in winter and cool in summer, and have reached the leading technology in the country.

Products exported to Taiyuan, Beijing, Shanghai, Shenzhen and other places, in Beijing Xinguang heaven and earth has nearly 400 square meters of brand image shop, the company has won the "China famous brand", "China cloth art top ten excellent brand" and many other honors.

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< p > Wen Xinhui said that in recent years, with the weather warming, the company launched a series of home textile products mainly based on apocynum venetum based on the Apocynum venetum products to meet the seasonal demand of consumers, and to create the concept of "eco home textiles", focusing on the design style of products, highlighting fashionable and trendy brand styles through themes, colors and flower styles to win the recognition of consumers, and always adhere to the upgrading of product functions, and establish a good image of "red lotus" brand in the minds of consumers.

She said: "our goal is to continuously establish brand advantages in the home textile industry, and strive to walk out of a growth oriented and innovative way of Chinese national textile enterprises to win glory for Xinjiang people."

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< p > > entering a number of shopping malls in Urumqi, the reporter obviously felt that this year's cold and hot weather since the spring has already confused the capital businesses, prompting the "summer and summer mix and match" to become the main color of sales.

"Only when you buy a summer dress and you have to wear long sleeves, can you hurt people in such a season?"

Consumers, Ms. Qi sighed.

Reporters in the commercial bustling area of the friendly shopping mall to see, many counters are spring goods and summer new products mixed sell.

The shopper said with a smile: "this is also providing consumers with more choices."

Affected by the weather, many new products in summer are also marked with promotional signs. Most of the discount is between 50 percent off ~8.5 discount.

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< p > for the choice of home textile products, and Lee, a friend of her friends, she thinks that as long as the quality passes, the color and style will be appropriate. Because of the climatic reasons in Xinjiang, the mat and mosquito nets are basically useless, while the bedding kit does not mind whether it is a new summer product. If the price is discounted, it will be very cost-effective.

"This year's temperature is not very high in general, so the lighter summer cooler is sold well."

Huijia home textile district shopping guide told reporters.

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In the P > the weather, the retail trade of the department store was fluctuated. Some businessmen said that the weather and other reasons led to the decline in the consumer's store rate. The shopping mall would also think more ways to promote the sales of the summer with the rise of the temperature.

"To improve the service consciousness of the shopping mall is very important. In the future we will pay more attention to the service, experience and comfort of the shopping mall, and search for some tide and popular elements, so that consumers are not only shopping, but also feel the fun of them."

Li, manager of the friendship life Plaza, said that today, with "festivals and festivals, no festivals, festivals and festivals", the promotion activities of shopping malls are becoming more regular. It is common for consumers to enjoy discounts at any time.

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< p > < strong > Jiangsu summer mat product leads summer cool report card < /strong > < /p >

< p > in Nanjing, Jiangsu, the reporter learned from the new hundred, central, oceanic, Suguo, WAL-MART and other shopping malls and supermarkets that the overall environment of the summer cool home textile market is not so good this year, and the department stores do not even have large-scale cooling products on the shelves.

In order to match the sales of summer cool home textiles, Nanjing's major shopping malls and supermarkets have launched a series of preferential activities to attract consumers to stop.

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< p > in the cool summer market this summer, the mat products such as rattan mat, straw mat and double side mat are more powerful and cost-effective because of its more affordable price and higher cost performance.

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< p > "although the price of ice mat is two times that of rattan mat, it is also popular because of its mild comfort and convenience.

Bamboo seats are usually present only in supermarkets, but rarely in shopping malls.

A shopping mall staff told reporters: "because the size of bamboo mat is too single, and it is easier to break in the soft Simmons bed, and in the air-conditioned room, bamboo mat is too cold, so few people ask for it."

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< p > reporters learned that the market of cowhide seats remained basically stable this year.

"Cowhide mat" can enhance the aesthetic feeling of home at home, and it can breathe and sweat easily, and is easy to handle. It is favored by many high-end consumers.

Among them, in recent years, the popular painted cowhide mat is now one of the most popular products.

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< p > in the home textile area of Xin Bai mall, a pure linen mat has become the highlight of this summer.

According to introducing, pure linen mat antibacterial and anti mites, but also can be washed, many pregnant women will specially choose to buy this mat.

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< p > < strong > Shaanxi summer cool quilt, < a href= "http://sjfzxm.com/news/index_q.asp" > Xia Liang < /a > carpet market is most popular, < /strong > /p >

< p > in recent years, consumers' demand for home textile products has been increasing, and the functionality, environmental protection and comfort of products become more and more important.

For summer cool products, breathe, cool, antibacterial and skin friendly are the key to joyful summer.

Ren Yong, general manager of Shaanxi Alan group, said that this summer, the company made meticulously custom-made peppermint silk quilts, 80% of the core filler and 20% of peppermint fiber, and the cloth material was modal fiber.

Among them, peppermint fiber is a new type of plant antibacterial fiber, its main characteristics are antibacterial and deodorant, touch cold, skin care, moisture absorption and ventilation, at the same time, it also ensures the product's green environmental protection, hoping to give consumers a comfortable and healthy summer sleep environment.

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Tang Xia, general manager of Baoji Huamei industry and Trade Co., Ltd., P, said that in the summer cooling survey, Xia Liang was the largest consumer product.

In fact, Xia Liang is a concept of bedding with Chinese characteristics that has appeared in recent years. In tropical and European markets, because of overheated weather, or short time in summer and high consumption of air conditioning, Xia Liang is no market, even though it is roughly the same as Chinese latitude.

"At present, the summer cool produced by the company is classified into several categories, including thin cotton blanket, duck feather quilt, silk quilt, towel quilt and traditional chemical fiber material. From the market sales situation, the sales of thin cotton blanket is the largest, followed by towel blanket and silk quilt.

From the point of view of consumers, they are most concerned about quality, followed by price and brand, and finally flowers and designs.

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< p > for the recent development of the home cooling market, Wei Min, general manager of Shaanxi Shu Meng Na Home Textile Co., Ltd., said that after the rapid development of the textile industry in the past 10 years, the following two years of gradual decline were followed. Due to the internal and external spread of cotton, the domestic textile enterprises were heavily burdened and their competitiveness decreased. Judging from the current situation, the summer cool home textile market is still in a state of poor export and insufficient domestic demand, and the market is weak, and inventory growth is particularly prominent. It is expected that this situation will continue for some time.

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< p > Wei Min believes that if we want to have a firm position in the cool summer home textile market, enterprises should do the following three points: first, be proactive and innovative, constantly changing business concepts and expanding sales channels.

In the face of changes in the market structure, Shu Meng Na, while maintaining the original sales channels, actively expanded the company's Direct stores, market counters, franchisees, and e-commerce development, especially direct stores, market counters, franchisees, and strive to mature one to develop one, so as to ensure that the share of the company's sales and market share continues to grow rapidly.

The two is to seize the seasonal opportunities of the market, while ensuring that the market share of the original cool summer varieties, especially the summer cool market share, is actively organizing the development of functional summer cool products, such as ice cold silk, bamboo charcoal fiber, Sheng Ma, Tencel and other products, so as to adapt to different consumer groups.

The three is to actively expand the derivatives market such as ecological home textiles, gift home textiles, etc., < a href= "http://cailiao.sjfzxm.com/Matertial/show/default.aspx" > efforts < /a > broaden channels, and continuously enhance the corporate and brand image.

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