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Analysis Of Garment Retailing In March 2010 (Chart)

2010/6/3 10:31:00 24

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According to the statistics of the China National Business Information Center, in March 2010, the major retail enterprises in China achieved retail sales of 39 billion 240 million yuan, an increase of 18.49% over the same period last year.

In March, the retail sales of clothing commodities of major national retail enterprises were 9 billion 890 million yuan, an increase of 20.52% over the previous year, 2.03 percentage points higher than the overall level, and 25.2% of the total retail sales.

In terms of retail sales, in March, a total of 34 million 880 thousand kinds of clothing were sold by key large retail enterprises nationwide, an increase of 16.8% over the same period last year.

Among them, the growth rate of male suit retail sales was the highest, reaching 17.18%, which was higher than the overall level.

In March, the retail sales of needle and textile commodities in major national retail enterprises amounted to 1 billion 210 million yuan, an increase of 12.72% over the same period last year.

Brand analysis

　　　　　　　　　　　　　　　　　　

suit

In March 2010, the total market share of the top ten brands in the men's suit market was 34.63%.

YOUNGOR took the lead in the market share of 11.58%, and its leading position was obvious. The market share of fir was 4.76%, ranking second; third was ROM, and the fourth to seventh were playboys, VICUTU, Goldlion, and the birds of fortune. The market share was between 2%~3%; eighth to tenth brands had a market share of less than 2%, followed by PIERRE CARDIN, Satchi and nine herdmen.

Top ten brand market share of men's suits

Men's shirts

In March 2010, the total market share of the top ten brands in the men's shirt Market was 41.9%.

In addition to men's suits, YOUNGOR ranked the top of the men's shirt Market with a total market share of 11.8%; the second and third brands were Goldlion and Pierre Cardin; the market share was 4.77% and 4.37%; the fourth to tenth brand market share was less than 4%, but all of them were over 2%, and the competition was very intense, followed by conch, Heng Yuan Xiang, Kai Kai, Luo Zi, Luo Meng, Zegna and Shan Shan.

Top ten brand market share of men's shirts

Athletic Wear

In March 2010, the top ten brands in the sportswear market accounted for 74.9% of the total market share and relatively high brand concentration.

NIKE and Adidas continue to occupy the first and second positions, the market share is over 20%, the third market share of KAPPA is 9.02%, fourth Lining is 8.42%, and fifth to tenth brands market share is less than 5%, followed by Jordan, Nike 360, 361, Puma, Anta and CONVERSE.

Top ten brand market share of sportswear

Leather clothing

In March 2010, the top ten brands in the leather clothing market accounted for 33.95% of the total market share.

Among them, the two brands with more than 5% market share are Chuang-tzu and spider mite, which occupy the top two respectively. The total market share of Ying, Wang and Kaiser is over 3%, ranking third to fifth; sixth to tenth brands are Jingbao, Maimai, Milan, Goldlion and first lady. The market share is between 2.11%~2.66% and the competition is fierce.

Top ten brands of leather garments market share

T-shirt

In March 2010, the total market share of the top ten brands in T-shirt market was 23.03%.

Among them, Goldlion's market share is 5.45%, ranking first place; the second is LACOSTE, the market share is 3.16%; the third and fourth are JACK&JONES and Playboy respectively; the market share is over 2%; the fifth to tenth market share is 1.3%~2%, followed by Satchi, Beverly Paul, Montagut, nine herdwang, Armani and Golden Fox.

　　T恤衫前十位品牌市場占有率

Female underwear

In March 2010, the total market share of the top ten brands in the lingerie market was 64.8%.

Manifen, Adam and Ann Li Fang occupy the top three positions, the market share is over 10%, and the gap between them is relatively small, and the competition is very intense. The fourth to sixth brand market share is over 5%, followed by Ttiumph, Ordifen and ancient and modern. Wacoal, Ting Mei, Sang Fulan and Fei Di poetry are ranked seventh to tenth, and the market share is less than 5%.

Top ten brands of women's underwear market share

Shopping mall analysis

　　男西裝

In March 2010, the retail volume of men's suits for major retail enterprises in the country was 848 thousand and 500, up 17.18% from the same period.

The ten major retail stores sold 497 thousand and 300 men's suits, accounting for 58.61% of the total retail volume in the country.

The retail sales volume of the ten main shopping malls in men's suits is shown in the table.

Ordering retail sales of shopping malls

1 Dalian big business group Co., Ltd. 16.52

2 Shandong Ginza mall Limited by Share Ltd 6.3

3 Chongqing business group (Group) Co., Ltd. 6.23

4 Chongqing department store Limited by Share Ltd 5.55

5 Beijing Wangfujing department store (Group) Limited by Share Ltd 5.06

6 Hunan friendship Apollo 2.4 Limited by Share Ltd

7 Shenyang commercial city Limited by Share Ltd 2.26

8 Liaoning Xing Long Da Family Business Group Co., Ltd. 2.08

9 Shijiazhuang north people 100 Refco Group Ltd 1.67

10 Changchun Eurasia Group Limited by Share Ltd 1.66

　　男襯衫

In March 2010, the retail sales of men's shirts in major national retail enterprises were 653 thousand and 600, down 8.11% from the same period last year.

The ten major sales outlets sold 274 thousand and 700 men's shirts, accounting for 42.03% of the national retail sales.

The sales volume of men's shirts in the ten main shopping malls in the country is shown in the table.

Ordering retail sales of shopping malls

1 Shanghai Bailian Group Limited by Share Ltd 6.11

2 Changchun Eurasia Group Limited by Share Ltd 3.55

3 Changchun Eurasian Group Limited by Share Ltd, Eurasian merchants 3.21

4 Dalian big business group Co., Ltd. 3.05

5 Beijing Wangfujing department store (Group) Limited by Share Ltd 2.19

6 Shijiazhuang north people 100 Refco Group Ltd 2.14

7 Tianjin Yi Shang Development Co., Ltd. friendship 2.13

8 Chongqing business group (Group) Co., Ltd. 2.08

9 Yantai Zhenhua Department Store Group Co., Ltd. 1.51

10 Nanjing central shopping mall Limited by Share Ltd 1.5

　　運動服

In March 2010, the number of sportswear retail sales in major national retail enterprises was 1 million 254 thousand, an increase of 2.01% over the same period last year.

The ten major sales outlets sold 637 thousand and 500 sportswear units, accounting for 50.84% of the total retail sales nationwide.

The retail sales volume of the ten main shopping malls in China is shown in the table.

Ordering retail sales of shopping malls

1 Beijing Wangfujing department store (Group) Limited by Share Ltd 11.9

2 Changchun Eurasia Group Limited by Share Ltd 10.79

3 Chongqing business group (Group) Co., Ltd. 6.49

4 Changchun Eurasian Group Limited by Share Ltd, Eurasian merchants 6.24

5 Beijing Yansha friendship mall 5.9

6 Yantai Zhenhua Department Store Group Co., Ltd. 5.81

7 Chongqing business new century Department Store Co., Ltd. 5.03

8 Wuxi Commercial Mansion (Group) Co., Ltd. 4.84

9 Liqun group Limited by Share Ltd 3.55

10 Shenyang commercial city Limited by Share Ltd 3.2

　　皮革服裝

In March 2010, the retail sales of leather garments in major national retail enterprises were 70 thousand and 400, down 13.19% from the same period last year.

The ten major sales outlets sold 43 thousand and 400 leather garments, accounting for 61.65% of the total retail sales nationwide.

The total retail sales of leather clothing in the ten main shopping malls in the country are shown in the table.

Ordering retail sales of shopping malls

1 Dalian big business group Co., Ltd. 103

2 Shandong Ginza mall Limited by Share Ltd 64

3 Beijing Wangfujing department store (Group) Limited by Share Ltd 53

4 Yantai Zhenhua Department Store Group Co., Ltd. 42

5 Changzhou Tai Fu Department Store Group Co., Ltd. 39

6 Zhongxing - Shenyang commercial building (Group) Limited by Share Ltd 29

7 Changchun Eurasia Group Limited by Share Ltd 28

8 Qigihar department store 28

9 Shanghai Bailian Group Limited by Share Ltd 27