Suzhou Held A New Winter Conference On "Poetry"

In May 27th, Shanghai Xin Yu Industrial Co., Ltd. Surfairness The winter new product conference was held in Suzhou, which is the second year growth of the clothing brand.

This conference shows winter Women's wear Down jacket At the same time, it also includes some children's clothing, a total of more than 60 varieties, a total of 16 models came to the show. The new product of "poetry and von is" is a fashionable and refreshing "egg type" style. Cai Xia, the design director of the company, introduced the series of winter down women's clothing that was launched by Shi fan Ni Si. The biggest highlight was fabric breakthrough. "At first glance, you will feel that our fabric is not the material for clothing, not the traditional fabric." According to the introduction, the research and development team of the company has spent a year in research and development.

The origin of the name "SUR-FAIRNESS" is derived from the transliteration of French version, meaning beautiful angel. The main consumer group facing the brand is a 25-30 year old urban woman with mature taste. The price range is middle route, which is usually set at 300 yuan -600 yuan. The company hopes to make down garments into fast moving consumer goods, so it is more conducive to washing in fabric research and development.

Although it is still a new brand of women's clothing, it has independent research and development team and design team, and has confidence in its own philosophy. "At present, we are the first to produce similar women's down garments in our country. We can hardly say that there are competitors. Last year, we mainly focused on the product itself, and the marketing was very good. This year we mainly want to emphasize the image and concept of the brand. Cai Xia said. According to the briefing, there are about 280 dealers in the new product conference. Last year, the best selling situation of the company was in Henan.

Let us look forward to more wonderful performances of "poetry and magic".