Quanzhou Children'S Shoes Enterprises Hand In Hand Animation To Get Rid Of Homogenization

"Children's shoes have a market scale of at least 38 billion yuan per year in our country."

In the face of such an analysis, the entrepreneurs of children's shoes in our city are also very worried when they feel great potential for development, because homogenization restricts the development of enterprises.

According to the insiders, it is a good way to break the homogenization development by putting cartoon characters and cartoon dolls into the production design of children's shoes.

Get rid of homogenization in animation

According to statistics, the number of children under 16 years of age in China is 380 million, accounting for 1/4 of China's total population.

If the average child consumption per child per year is 100 yuan, the domestic children's shoes market will have a scale of 38 billion yuan.

The increasingly expanding children's consumption market causes some children's shoes enterprises to blindly occupy the market, which brings homogenization to the development of the industry.

At present, the brand

"Non brand children's shoes"

Making cartoon image, advertising investment is less effective.

Implanting cartoon characters on children's shoes is the first time many entrepreneurs think of "empowerment".

"But it's hard to get the empowerment of famous animated stars? Last year, Huarong group was authorized by Haier group's animated cartoon brand, and only set up a cartoon industry Co., Ltd. that specializes in the operation of the brand. Huarong group has invested about 1 hundred million of it."

A child shoe company in charge of our city said that many children's shoes manufacturers optimistic about the development prospects of cooperation with the animation image, but because the investment and operation of the animation industry's capital consumption is huge, once the animation image and product design and production are out of line, the market operation capital planning is not in place, the quality of children's shoes is not good enough, and so on, if the money falls down, it may not see the matching economic benefits.