2010 Fujian Faction Men'S Clothing Agency Channel "Cutting Fan" Change (1)

The root of this clothing industry version of "cup wine releasing military power" is the inherent requirement of the channel change of Fujian clothing brand.

After many years of high-speed development, the "provincial generation" group has become increasingly exhausted.

The industry believes that the provinces are lying in the hottest beds of the past, and have been "bedfellows" with Brand Company. Therefore, enterprises have no choice but to "release the military power from a cup of wine".

"Province generation" and "bedside dream" of enterprises restrict development

At the ordering dinner of a leading enterprise, the president was sobbing when he raised the glass.

Looking at the provincial generation brothers who once made great efforts together, he knew that some of them would not come again next year.

The root of this clothing industry version of "cup wine releasing military power" is the inherent requirement of the channel change of Fujian clothing brand.

After many years of high-speed development, the "provincial generation" group has become increasingly exhausted.

The industry believes that the provinces are lying in the hottest beds of the past, and have been "bedfellows" with Brand Company. Therefore, enterprises have no choice but to "release the military power from a cup of wine".

In fact,

Looking back: from "sharing weal and woe" to "bedtime dream"

The agent system is

It is reported that since 1995

However, because of the rise of brand in that year, the enterprises searched for agents generally adopted the strategy of "first chaos after treatment", and so did the hidden danger.

Many years later, with the changes in the market, the disadvantages of the agent system have begun to appear. Although it is not yet possible to say that the agency system has been declining, for those front-line brands that are already firmly established, the former generation can only be faced with "cutting down the vassal" if they can not go forward with the company or share the same dream with the company.

Checks and balances are usually two cases.

One is that the Brand Company hastily picked the wrong target in the past. This part of the province has not been able to keep up with the development of the times in terms of management concepts and management, and has never done well in its own area.

The other is more subtle, they do well, but because of the inconsistent interests of the long term, Brand Company and "bedfellows".

"Three years ago, when the market was doing well, many generation made a lot of money.

Their waist pockets bulged, but they became more timid. They felt that they could get money faster by taking money to make real estate and stock investments.

The seven wolves, deputy chief Wuxing group, pointed out that there are many contradictions between the provincial generation and the Brand Company. For example, whether or not to open a direct store, the Brand Company thinks from a long-term perspective that the battalion can push its image and directly implement many policies, while the provincial people consider their own economic interests. They are considering short-term benefits such as how to save money and make money, and they are obviously not interested in such short term money making activities.

"For such a generation, if it is not quickly divided or cleaned up, it will lead to the fact that many brands are facing a half dead state."

Wu Xingqun said frankly that cleaning up the province's generation is a helpless move.

Status quo: replacing the "province generation" cup of wine and releasing military power

Based on this, in the 2009 annual report just released by seven wolves, we saw "seven wolves on the basis of 2008, and 2009 increased the three sales subsidiaries of Wuhan, Xi'an and Shenzhen, expanding the development of the direct camp system, increasing the Shang Ying direct company in Xiamen, and gradually setting up a separate accounting mode of the direct operation".

At the same time, the annual report also said: "the sale of seven wolves in Guiyang is based on the adjustment of the company's local marketing policies.

After the pfer of shares, Guiyang seven wolves are still engaged in the sales and channel expansion of the company's products.

At the same time, as Guiyang's seven wolves account for a small proportion of the company's sales revenue, it has no significant impact on the company's business continuity and management stability.

Behind this remark, Wu Xingqun revealed, "we took Guizhou as a pilot last year, and sent people from headquarters. The general manager, personnel director and treasurer of the branch are unified control and control of the head office and other free cabinet."

Nowadays, it is not just the seven wolves that make vigorous efforts to "cut the vassal". Almost all the men's wear brands, either bright or dark, or "Rites" or "soldiers", are all being replaced.

"Or bright or dark" is because "after all, it is a relatively sensitive thing, involving the interests of the provincial generation!" Mr. Wang, a leading man in the men's clothing, said that his company had received several provinces last year, but they could only carry out low-key activities and fear morale.

He said frankly that this step is actually a big brand going, but the difference in the size of their strides.

And the author has also been identified from the internal staff of the company such as Jin Ba, Li Lang, di card, Fu Fu bird men's clothing and so on.

"Or rites or soldiers" are different ways of "cutting the vassal" of different companies, and there are also sufficient compensation for them to retreat.

There are a lot of ways to "cut down the vassal". There are two important points: first of all, "pick a soft persimmon". In those provinces where the operating efficiency has not gone up or is in the bottleneck of development, the reasons for the return of the head office are better.

Mr. Wang said.

When it comes to "cutting the vassal", Lin Jinwen, director of the retail centre, said, "don't wait until the total market is too large."

Because when the total generation is bigger, he does well, and the head office charges him high; he does poorly, leaving behind a big mess, and the cost of the head office is even higher.

But in any way, what is important is the way out after "cutting the vassal".

Companies are in the exploratory stage.