Yangtze River Delta Enterprises "Try Water" Online Retail

The second China garment e-commerce summit was held in Hangzhou recently.

Reporters learned from the summit that the scale of online shopping grew rapidly in China last year. The number of consumers participating in online shopping was nearly 130 million, amounting to 267 billion yuan, an increase of 90.7% over the previous year.

It is estimated that the scale of online shopping in China is expected to grow to 490 billion this year.

Compared with the rapid growth of online shopping, the online shopping platform is still very single, mainly concentrated on several public platforms such as Taobao and pat.

In order to get a share in the growing online shopping market, many enterprises in the Yangtze River Delta have seized the opportunity to open their own online shopping platform and "test the water" online retail.

These first attempts of the Yangtze River Delta enterprises also provide reference and inspiration for enterprises that are worried about trying to change the pattern of economic growth.

Residents in Yangtze River Delta love online shopping

The Yangtze River Delta is the largest area of online shopping in the country.

From the perspective of growth, the amount of online shopping in the cities of Yangtze River Delta last year, such as Hangzhou, Ningbo, Wenzhou, Suzhou and Wuxi, increased by 1 times more than that of the previous year, while the number of online shoppers increased by more than 90%.

The Yangtze River Delta region is the strongest consumer area of online shopping in China.

The summit announced a list of the ten largest cities of China's online shopping consumption, including 6 in the Yangtze River Delta region, namely Shanghai, Hangzhou, Nanjing, Suzhou, Wenzhou and Ningbo.

Shanghai ranks first, and consumption of online shopping reaches 17 billion 420 million yuan.

The expansion of online shopping in the Yangtze River Delta has benefited from the rapid development of local e-commerce.

Take Hangzhou as an example, the number of e-commerce websites accounts for 1/6 of the total number of the country, ranking first in the country. And a number of leading enterprises such as Alibaba, Taobao and other e-business have been born and grown up here.

Miu Chengchao, director of Hangzhou information office, said that last year, the main business income of software and information services in Hangzhou was 48 billion 418 million yuan, and the number of employees was more than 80 thousand, and the most important part was e-commerce for online shopping.

Online shopping group income is not low

At the summit, the organizers released a survey report on China's online shopping consumers.

According to the report, by the end of 2009, the number of Internet users in China had reached 384 million, of which 130 million had experienced Internet shopping at least once in 1 years.

It is worth mentioning that among the 384 million netizens, more than 1/4 of Internet users believe that online shopping is more fun than shopping, and nearly 60% of netizens believe that online shopping is not less fun than shopping.

That is to say, more than 80% are potential users of online shopping, that is, nearly 300 million people.

A more significant figure is that the average monthly income of 130 million online shoppers reached 4432 yuan last year, ranking above the average per capita income in China.

That is to say, the middle-income group is the main force of online shopping in China.

In addition, the proportion of undergraduate and above education consumers accounted for 52% of the total number of online shopping consumers.

The above surveys show that the purchasing power and stability of online shoppers in China are very good, so we can expect that the scale of online shopping in China will continue to grow rapidly.

Single online shopping platform

The survey shows that clothing is the most concentrated product of online shopping.

Last year, a total of 86 million consumers bought clothing online, accounting for about 2/3 of the total online shoppers. The total amount of online shopping clothing amounted to 64 billion yuan, accounting for about 1/4 of all online shopping.

Compared with the huge scale of online shopping, the main platform of online shopping is single.

At present, the main platform of clothing online shopping is only a few, such as Taobao, racket, wheat and van.

From last year's paction volume, Taobao has monopolize the market share of clothing online shopping 86.3%, pat net 4.5%, wheat net 2.8%, and customer loyalty 1.5%.

In order to get a share in the growing online shopping market, and in order to curb online fake products and regulate online shopping channels, many Yangtze River Delta clothing enterprises have launched their own independent online shopping platform to try online retailing, and have achieved initial success.

Lining, a sports brand, founded the Agel Ecommerce Ltd flagship store in Shanghai after the establishment of the Agel Ecommerce Ltd.

Metersbonwe, founded in Wenzhou, began its online retail business at the end of last year.

At present, the sales volume of the brand in Taobao flagship store has exceeded that of any traditional store, and even in the off-season of clothing sales, it has achieved two digit monthly sales growth.

There are also enterprises to build their own online shopping platforms or develop exclusive online retailing products, with the aim of attracting more online consumption.

At the end of last year, Mark Ed Faye, the clothing brand, formally entered e-commerce. Lin Ping, director of the direct marketing department of the company, said that in the near future, Mark Ed Faye will carry out the development of 3 large projects, including the e-commerce business platform, the modern warehousing center of e-commerce and the rapid logistics center, and establish an independent and complete online shopping platform to change the traditional single economic growth mode of the enterprise.