Euro "Depreciation" Humen Clothing Wholesale Orders Sharply Reduced

　　 The sharp decline of the euro has led to "appreciation of the renminbi". This is what makes Guangdong and Beijing markets more or less affected by the "Butterfly Effect". Recently, China's largest clothing wholesale market in Humen, Guangdong, the Yellow River clothing wholesale market has found that European orders have fallen sharply due to the euro's "depreciation". Sensitive Beijing merchants poured into Guangdong. Reporters in the Beijing garment market found that some of the original export clothing originally exported to Europe, there has been a large-scale domestic sales phenomenon, and prices have also plunged significantly.

Data speed reading

This year, the euro has fallen by nearly 14.5% against the US dollar. On the 17 day of last month, the euro reached 1.2306 against the US dollar, reaching its lowest point in more than 4 years. On the same day, the euro exchange rate reached 8.4279 yuan, the lowest in 7 years. At present, the euro has continued to decline and the lowest point has been constantly refreshed. The euro was 1 to 8.3752 yesterday. Data show that since the beginning of this year, the euro has fallen by nearly 14.5% against the US dollar, which has directly resulted in a passive appreciation of RMB 14.5%.

　 Export to cold

Brand dealers shouted "lose".

Li Ni, general manager of Dongguan Yinghua clothing company, which sells famous brands such as Armani and BOSS, has seen reporters. She said recently, not only the orders for settlement in euros were all depleted, but because of the devaluation of currencies, European buyers needed to pay more money, and their purchases also declined sharply.

According to the reporter, there were many European businessmen who came to Dongguan to buy clothes in the past season. However, there are few clothing buyers in Dongguan this year. Reporters only saw two or three foreign guests in Humen the Yellow River wholesale clothing market. Zheng Zhou, manager of the Humen Li Mei knitting factory, who exports textile products, said that the profits of textile and clothing exports were basically around 7 points. The euro has recently lost 14 points, and the cost has increased a lot. This directly leads to the overall competitiveness of China's clothing industry is lower than that of Southeast Asia and other Southeast Asian countries, and the purchasing confidence of foreign buyers has also dropped significantly.

Data from the first textile network show that in recent years, the European and American markets have been the largest export destination of China's textile and clothing, and the share of China's textile and clothing exports to Europe has been maintained at around 20% of the total volume.

　 Domestic sale to be favored

Beijing sellers hear the wind down south

In the wholesale market of clothing in the Yellow River, whether it is an internationally famous brand or some local brands, all the brands have been discounted. "Clothing is just like this. If you don't sell this season, you will lose more in the next year. Even if it's new, it should be dealt with quickly and at a low price." Zhang Yu, the head of POLO agent Kui Ding garment factory, said that the volume of the Guangdong side is the volume, and it is impossible to solve the inventory problem through retail. It is understood that the backlog of clothing is mainly AR-MANI, POLO and other advanced export garments, in order to ease the economic pressure caused by backlog, many manufacturers are now directly exported to domestic sales.

Recently, Zhang Xiaoli, a clothing dealer in Dahongmen, Beijing, came to "hear the wind". "Because most of them are export products, clothes are rarely thread ends, and cloth is the best. Now it is time to copy the bottom." Zhang Xiaoli said that she had been in the wholesale market of Dongmen in Guangdong these days.

Zhang Xiaoli will go to the clothing wholesale market in Dongguan, Guangzhou and other places in the next few days, and finally pick up some of the best and most inexpensive source of goods. Reporters learned that at present, Beijing, Dahongmen, Xiushui and zoo and several other major clothing wholesale markets, more than half of the goods are from Guangdong, Guangdong's original single foreign trade clothing has always been high-end products, the price is much higher than some ordinary products, but the quality is the best. Sitting in the wholesale clothing market in the Yellow River, Zheng Zhou kept a thick contact book to reporters. There were probably hundreds of addresses and contacts from Beijing. Zheng Zhou said that there were a large number of Beijing customers who ordered Humen in this period, and the quality requirements were very high.

　 Follow up on Beijing

Civilian brand upgrading, high volume goods to Beijing

Recently, reporters in Xiushui, Julong, Tian Tian le and other foreign trade clothing market found that the brand of "foreign trade original clothing" is almost everywhere. When the reporter understood the "foreign trade" clothing source to the "stall owner", he found that nearly half of the stalls were only guided by selling clothes. Under the questioning, they knew that the boss had gone to Guangzhou for two days and had come back a few days later. In the zoo, Miss Xu, director of the zoo, told reporters that after the Spring Festival, she had exported a number of clothing from Guangzhou to the domestic market, but at that time the volume of goods was not too large. Two days ago, when the goods were purchased again, it was found that many storehouses were overstocking there. This trip is not a small gain, originally sold only H&M, ONLY and other civilian original clothing itself, now also entered the POLO and other high-grade goods.

Reporters learned that Beijing's export volume from Guangdong to domestic sales this year was 20% higher than that of the same period last year, while the selling price in Beijing has been declining, but merchants themselves have gained higher profits than last year. In addition, this year's choice of brand and style is more than half of last year, and many brands that originally only exported were transferred to the domestic market.

Garment brands with larger sales volume

BOSS price: 300 yuan to 1200 yuan.

H&M price: 200 yuan to 1800 yuan.

Armani price: 200 yuan to 1000 yuan.

POLO price: 140 yuan to 1000 yuan.

Cacharel (card shill) price: 100 yuan to 800 yuan.

Nanettelepore price: 80 yuan to 500 yuan.

Price analysis

At least 20% of Beijing's foreign trade clothing prices will be reduced.

The direct result of a large number of clothing exports to domestic sales is the fall in clothing prices. For example, the original price of Armani's new T-shirt listed on the new market this year is 600 yuan, and the wholesale price in the clothing wholesale market of the Yellow River has reached a minimum of 50 percent off.

Zheng Zhou, manager of Humen Li Mei knitting factory, said that the price of high-end clothing brand has dropped by 30% this year. Beijing merchants get the price cut clothing products, bring back to Beijing at least to drive Beijing in the next few months 20% of clothing declines, this low price clothing should be able to maintain the autumn listing.

Dahongmen wholesaler Hongsheng told reporters that because of the increasing number of Beijing wholesalers in Guangdong, the price of clothing began to drop sharply. This autumn clothing is expected to be 20% lower than that of last year. A H&M suit will last for more than 500 yuan last year, and this year's 400 yuan will be won. In addition, because of the large volume of clothing exported to domestic market this year, the summer clothing market will also have a bottom copy in July, and the discount rate of summer clothing will not exceed 50%.