Quanzhou Shoe Enterprises Listed To Expand Global Marketing

The Hongsheng company from Quanzhou Development Zone has recently been listed on the main board of the stock exchange of Australia. It has become the first enterprise in Fujian to be listed on the main board of the stock exchange in Australia. So far, Quanzhou has extended its listing to four places in Europe, Asia, North America and Australia.

Prior to this, Xi Long lung landed in Nasdaq in October last year to take the lead in North America. At the end of March this year, JOYOU sanitary ware was listed on the main board of Frankfurt stock exchange and entered the German capital market far from the European continent.

Experts predict that the next breakthrough is likely to take place in the gem.

Landing on NASDAQ

In 2009, in the face of the serious impact of the international financial crisis, Quanzhou still achieved the goal of "ensuring growth, ensuring people's livelihood and maintaining stability". In particular, 10 enterprises, such as 360 degrees, Leon, PEAK, Xingquan shoes, Xi Dlong, Xi De Lang, Ge Lai De Hua, Hua Yun holding, Zhi he weaving, Hongxing Worden card, and so on, have been listed in the mainland and abroad, which has become a highlight of Quanzhou's economy this year.

Among them, Xi De Long realized the NASDAQ listing through the backdoor, and first extended the list of listed companies to the North American continent.

In October 30, 2009, Lin Shui pan, President of HDL (China) Co., sounded the bell of the listing on the NASDAQ trading hall of the United States.

The company based in Jinjiang, Quanzhou, has completed another breakthrough in Quanzhou's listing.

Previously, Windrace, the owner of the brand and the new capital invested by the new horizon capital, announced the reverse takeover of the US listed company 2020ChinaCapAcquiro and renamed it Exceed.

Since October 20th, Exceed has traded on the NASDAQ with "EDS" stock code.

It became the first Chinese fast moving consumer goods manufacturer to enter NASDAQ.

When asked by reporters why he was listed on Nasdaq, Lin Shui pan explained that the NASDAQ is a world-famous financial center, which is not only widely distributed in the market, but also mature in its operation mode, attracting investors from all over the world.

As the first domestic fast moving consumer goods company to enter Nasdaq, it will be widely concerned by the financial market, and will provide a great help for the future development of the company. "

Marching into Frankfurt

In March 30, 2010, China sanitary ware products and faucet manufacturer JOYOU sanitary ware were listed on the main board of Frankfurt stock exchange. IPO financing amounted to 105 million euros, becoming the largest Chinese enterprise in Frankfurt stock market.

JOYOU sanitary ware is the first Chinese bathroom company to be listed in Europe. It is also the first Quanzhou listed company in Germany.

It is understood that the predecessor of JOYOU sanitary ware was the Fuxin water heating equipment factory in Nanan, Fujian in 1988. The operation Department consisted of two production plants, all located in Nanan. JOYOU's revenue in 2009 was 172 million 300 thousand euros.

In 2008, JOYOU sanitary ware actively promoted the preparatory work for the listing, which was expected to be listed in November of that year, but had to be suspended due to the unexpected international financial crisis.

In November 2009, JOYOU bathroom and Germany's Grohe group, the largest bathroom product manufacturer in Europe, set up global strategic cooperation.

In March 2010, JOYOU bathroom again launched a heavy attack on the international capital market, and was officially listed on the main board of the Frankfurt stock exchange in Germany.

Why did JOYOU bathing go to Germany?

In response, people familiar with the matter said that this may be related to the relatively low market size and low threshold in Germany.

It is reported that the German stock market has a good market liquidity, ranking first in Europe, and there is no special requirement for the registration of Listed Companies in Germany.

In addition, Germany's listing is simple and its regulation is not as strict as that of the US stock market.

The German Stock Exchange's listing approval process is considered to be the fastest in the world. If a company chooses a primary standard listing, it will be completed within 3 months.

Moreover, the listing cost is low.

Observers say that, in general, the cost and time of listing on the German Stock Exchange are at a low level within the EU, which is undoubtedly a convenient and direct access to Chinese enterprises to Europe and even the international capital market.

In addition, once listed in Europe, enterprises can provide monetary support for mergers and acquisitions in Europe in the future.

Listing in the German Stock Exchange has undoubtedly set up a base in Frankfurt, the most important financial centre in Europe.

Moreover, listing in Germany can also enhance the visibility of Listed Companies in Europe and expand its European product sales market.

Through listing pactions at the Deutsche securities exchange, enterprises can more easily contact European customers and expand their partners, helping enterprises in the European economic center business development and brand building.

Cai Jilin, President of JOYOU Building Materials Group Co., Ltd., speaking of going to Germany, said that first, he wanted to gain more fame with the help of the international brand effect. Two, he wanted to introduce advanced international technology.

According to Mr. Cai Jilin, the German Frankfurt exchange is one of the largest stock exchanges in the world. Internationally renowned brands such as BMW, Mercedes Benz, SIEMENS and Adidas are listed on the stock exchange.

At the same time, many international bathroom brands such as Grohe, Lufthansa and Hans G Ya are concentrated in Germany. This helps to improve the visibility and reputation of JOYOU in the international and domestic sectors, and lay a solid foundation for the steady development of the company.

In addition, Europe has the world's leading environmental protection and energy saving technologies, while China has the world's most extensive environmental protection and energy saving market.

After the successful launch of JOYOU in Europe, a series of advanced technology and equipment will be introduced through the capital market and related institutions.

The JOYOU sanitary ware was successfully listed on the main board of Frankfurt, Germany. For Nanan, it is more important to realize the breakthrough of the listed enterprises, and play a great role in boosting. It is followed by 50 listed companies in Nanan.

It is reported that 23 of the listed companies in Nanan have reached cooperation intentions with the securities intermediaries, 9 have completed the shareholding system pformation, 5 have introduced strategic investment funds to 800 million yuan, and 5 have basically completed the pre IPO work.

"The Nanan plate is ready to come out."

Ni Zhongsen, chairman of Hongkong Hengrun International Co., Ltd.

Breaking through Australia

In April 29th, Fujian three macro Renewable Resources Technology Co., Ltd. and its associated enterprises in Quanzhou Development Zone successfully listed Hongsheng Renewable Resources International Limited as the main body of the listing on the main board of the stock exchange of Australia.

According to public information, Hongsheng company issued 100254908 shares to Australian and international investors at a share of 0.25 Australian dollars, raising a total of 25 million 60 thousand Australian dollars (equivalent to RMB 160 million yuan). The funds raised are mainly used to improve the collection network of waste raw materials, expand production capacity, upgrade the level of technology, and improve the utilization efficiency of renewable resources.

It is reported that Hongsheng company mainly engaged in PP waste plastics recycling and reuse, has a number of related patents technology, 18 kinds of PP waste can be processed, producing PP fiber grade particles.

The company uses recycled polypropylene production of polypropylene filament, ribbon and textile consumer products in the packaging of international brands such as DELL, SONY and Disney products.

According to relevant information, Australia is a major financial center in the Asia Pacific region. The stock exchange is only second behind Japan, and is the largest in the region.

Insiders said that the main advantages of enterprises listed in Australia are three.

First of all, by listing in Australia, enterprises can better change the way of financing and financing environment.

Because Australia is a commonwealth country, its listing rules, trading systems and regulatory regulations are very similar to that of London Stock Exchange, but its listing threshold is lower than that of London's main board or even the second board.

Generally speaking, after one or two years of development in Australia, the second listing of the second board and even the motherboard in London will make it easier and easier for enterprises to go public.

Because the Australian stock market is part of the international mainstream market, the companies that can list in Australia are basically regarded as a listed company in line with international operation practices.

Second, new markets and new opportunities.

From the establishment of the first stock exchange in Melbourne in 1861 to the merger of five major exchanges in 1987, the Australian Stock Exchange has been developing for more than 100 years.

Compared with China's securities market, the Australian market is undoubtedly a mature market.

Finally, the listing cost is low and the waiting time is short.

The cost of listing on the Australian stock exchange is lower than that in Hongkong, China, which generally accounts for 5%-10% of financing (depending on the size of financing), including the cost of underwriters, lawyers and accountants and exchange charges.

The time required for Australian listing depends on the complexity of the project. Generally speaking, if the listing material meets the listing requirements, the application from the company to the Australian stock exchange is only 2 to 4 weeks.

Outlook gem

Experts believe that some overseas capital markets are in a non mainstream market, but because of their low threshold, high efficiency and controllable cost, Quanzhou private enterprises can still be listed on the market better.

At present, Malaysia, South Korea, Australia, Germany and other non mainstream markets are being concerned by some small and medium-sized enterprises.

Experts believe that where enterprises choose to go public is only based on objective conditions to make subjective choices, and there is no distinction between good and bad. The key is to see the purpose of listing.

Located in the southeast coast of Quanzhou, the private economy is active.

After experiencing several baptism such as scale, quality and brand, Quanzhou has sprung up a high quality private enterprise group represented by 925 billion yuan enterprises and more than 60 heavyweight brands. Among them, 50 domestic and foreign listed companies are among the best.

For the "Quanzhou plate" that continues to grow, the recognition of capital markets inside and outside the country is also improving. The speed of capital flowing into Quanzhou's private economy is accelerating.

At the beginning of the Spring Festival in 2010, Quanzhou convened a thousand entrepreneurs' conference with the theme of "promoting the listing of enterprises". It is expected to guide enterprises to take the initiative to get rid of the bondage of family management through listing and other ways, consciously import modern enterprise management system, and actively invest in the ranks of pformation and upgrading, to benefit management innovation and enhance core competitiveness.

At the meeting, the data from the "crisis in 2009, the output value of Quanzhou listed enterprises increased by 21.1%, and the output value of enterprises increased by 18.3%" were explained in a simple way.

The meeting also revealed: "in the next 3 to 5 years, Quanzhou will fully implement the" 121 "project, that is, complete the restructuring of 1000 enterprises, cultivate 200 key listed companies, and achieve 100 domestic and foreign listing.

By 2010, at that time, the message was that at least 7 enterprises in Quanzhou this year focused their attention on China's domestic market, involving sports goods, machinery, biomedicine, new business models and so on. At least 4 enterprises were aiming at the declaration of gem.

In addition, 2 companies are making preparations for listing in Germany and Australia.

Today, as predicted at the time, the German and Australian capital markets have indeed seen the shape of Quanzhou enterprises.

Therefore, experts predict that the next breakthrough in the expansion of listed companies may happen on GEM.