Yin Baochong: The Real Meaning Of Life

In Hangzhou, as soon as you mention wholesale and middle class men's clothing, someone will recommend you to Xinghe mansion.

Xinghe mansion has already become the distributing center and display and distribution center of Hangzhou and even Zhejiang brand menswear trend.

We have an interview with Yin Bao Chung in the Xinghe building with two paved shops.

The interview was not very smooth, because there was always a phone call coming in.

Business is to be done. "

Yin Baochong explained with a smile, so the interview had to be carried out intermittently.

Yin Baochong was born in 1960 in Nantong, Jiangsu, a town called Chuan Gang town.

Nantong is famous for its "textile town" on the coast of the Yangtze River. It is now the first market for textile products in Southeast Asia, but that was already 90s.

When Yin Baochong was born, the economy was far from developed.

He sent six friends at home, and his economic conditions were bad.

Yin Bao Chung, who graduated from high school in 1977, worked as a lathe worker at the Tongzhou textile machinery factory.

But in 1979 conscription, Yin Bao Chung's heart was alive. He wanted to go outside to make a world out of the army, and to round up his military dream.

He dressed in his uniform as he wished.

After the training of recruits, Yin Bao rushed to the Corps of engineers and became a migrant worker.

In 1984, with the army participating in the war, due to the excellent completion of combat tasks, the army set up two grades for Yin Baochong newspaper.

After 6 years of military training and war forging, he has been diligent in research, innovation, hardworking and persevering, and has opened a solid path for his life journey.

After returning to his hometown in 1986, he was assigned to work in a yellow rice wine factory in Tongzhou and lived eight nights in five.

At this time, he found the other half of life. The girl from Chunan, Zhejiang, brought her heart and people to Zhejiang.

Yin Baochong's lover He Fumei worked in the clothing industry.

Because I am familiar with this industry, I think dry clothes still have a future.

So the couple decided to start their business in Hangzhou.

When I first arrived in Hangzhou, the living conditions were very poor.

In order to save money, the family squeezed into a twenty square square rental room, two couples plus children, plus a salesperson, a total of four or five people, plus goods, packed to breathe.

It started with women's clothes.

Husband and wife two have division of labor, Yin Baochong and He Fumei.

Yin Baochong booths the booth. He Fumei is responsible for running the goods.

With the familiarity with the clothing industry, Yin Baochong has become an expert in the interior.

He can say something about the research of popular colors, the prediction of the market and the assurance of style.

In 1995, the couple decided to turn into men's clothing.

Yin Bao can be used in this area.

A few years of experience made him choose the style of men's clothing with good texture.

With the fierce competition in the market, Yin Bao - Chung felt more and more necessary to change the way of management in 2002.

In the past, the mode of sitting and selling can only turn itself into a passive customer door-to-door position, and can not take the initiative to seize the market.

In such a big environment, clothing brand is very important.

At this time, a brand entered his line of vision, that is, "the star of heaven" brand.

After a round of negotiations with the "star of heaven", Yin Baochong got the power of agency.

And in the Xinghe building rented a 165 square meter stall as an office.

And then through the news media to recruit terminal sales and various salesmen.

Over the past few years, Yin Bao Chung's Jiangsu Zhejiang store has grown to 69 stores.

In addition, Yin Baochong has opened four or five Direct stores.

In this way, in addition to the small commodity market stalls, in addition to four or five stores, Yin Baochong still has dozens of terminals need to manage, busy busy, even so, he still did not forget his social responsibility.

As an old Party member of several decades old party members, he is also the vice president of Xinghe market chamber of Commerce, the chairman of the north north market chamber of Commerce, the Executive Committee of the lower City Industrial and Commercial Association, the executive director of the individual labor association of the lower City District, and the director of the Hangzhou individual workers association.

In principle, there are so many things to split up Yin Baochong's time. He should be busy with his skills, but the fact is not so. Yin Baochong always pays attention to the direction of men's clothing and adjusts his train of thought.

In 2005, Yin Bao - Chao's idea was very clear. He wanted to create his own brand: "droll".

There is another exhibition hall on the six floor of Xinghe mansion.

Practice has proved that after efforts, the brand created by Yin Bao is slowly standing on the market.

Yin Baochong said, "don't worry, how much you can do.

My current mindset is to move forward, but don't force the pace of progress.

We need to be steady and steady. "

From the beginning to the present company, Yin Baochong's plates are bigger, and more and more people are needed.

In the interview, we found that Yin Baochong's staff is relatively stable. Some employees have followed him since the start of their business, and have been working for more than ten years, which is relatively rare in private enterprises, especially in the private sector of clothing.

What makes these employees feel at ease? Yin Baochong said, "there is nothing to it. Mainly on the one hand, we stipulate the humanized system. Second, we have effective incentives.

The system is reasonable, let employees feel that the company is their own home, not just a place to make a living, reward in place, so that employees feel that I have a future.

In this way, the heart will naturally become homogeneous, and people will naturally have the energy.

I remember that when we entered the door, we saw a broken word on the wall, which was summed up by Yin Bao Chung.

The above is written by them: there is no opportunity to win is equal to zero; plan without action equals zero; execution without completion is equal to zero; value without play is equal to zero; progress without patience is equal to zero; task without communication equals zero; ability without attitude equals zero.

It's fair and honest, but it makes people think deeply. This is a summary of the career of Yin Bao Chung as a businessman. It is also a thought of life by a former hero.