Soft Clothing Annual Consumption Of Up To About 200000000000, All Kinds Of Fabric Art Become The Protagonist.

Hard clothes are houses, soft clothes are home.

Today, from wall to curtain, sofa cushion, bedding, pure cotton, silk, flax, coral velvet and other materials have become the leading role of soft clothing market.

Reporters recently found that in Changsha, home furnishing stores and home decoration companies have laid out soft packing areas. In the process of family decoration, soft binding was originally involved in the last step.

Soft packing design and related fields have gradually become the blue ocean of industry, and the potential for development can be expected.

Consumption upgrading: soft packing market has more room for development

"If you don't decorate it, the new house will be decorated with white paper."

Yesterday, Miss Yang, who chose curtains and lighting products in Wan Jia Li home building Plaza, said she and her family had a very heavy view of the late decoration of the new house, hoping to decorate them according to their personal requirements.

"But everyone in the family has some suggestions. How to integrate them is still very demanding."

Miss Yang admitted that although she had a little professional foundation for color matching in art teaching, she didn't make up her mind for a week.

In recent years, with the upgrading of consumption, the requirements of residential aesthetics and life comfort have been further promoted.

As a new generation of consumer groups, after 80, especially after 90 people have abandoned the traditional "four hundred landing" concept of home, a variety of decoration styles, a variety of decorative elements integration is becoming a new direction of consumption, which also provides a wide market space for the rise of soft clothing in the field of home.

"Heavy decoration and light decoration" is becoming more and more popular in the decoration industry. Apart from family decoration, the demand for soft clothes is constantly enriched and expanded in the real estate sample rooms, hotels, clubs, bars, office space and commercial space.

Market status: decoration enterprises, home stores are in the layout.

The concept of soft packaging has been put forward for several years, but the real scale and maturity are still in recent two years.

Moreover, soft clothing has also been upgraded from simple curtains and sofa furniture to whole house soft furnishings.

"At least include furniture, curtains, wall cloth, hanging paintings, lighting, green plants, daily necessities and collections of art works, otherwise it can only be said that the decoration of the home, rather than soft clothing."

Industry designer Huang Lei said.

Nowadays, many people will be asked about the style and preferences of furniture in the discussion stage of decoration design.

"Originally intended to finish the decoration and consider buying furniture again, but the designer said that we must consider it clearly now."

Luo Xiaoqian told reporters that the design idea of decoration companies and designers refresh her mind.

"Although furniture and soft fitting products are the last part of decoration, they are inseparable from the hard part of the front, and it will be more intimate and perfect to intervene in advance and design ahead of time."

Industry designer Liu Yun said.

At the same time, more and more home vendors are looking for more and more strong demand in the soft wear market.

Statistics show that by the end of 2019, the total household area of the national household chain stores will break through 1 million square meters in the national branches. According to the estimated sales of 85 billion yuan in 2019, it will bring 1 billion yuan sales growth.

The future of the industry: "big subdivision" and "big integration" are the trend.

"Nowadays, home textile enterprises are not only producing a piece of cloth, selling a piece of cloth, but becoming a provider of soft clothing solutions."

Yang Zhaohua, vice president of China Textile Industry Federation and President of China Household Textile Industry Association, once said that from curtain to cloth, from bedding to wall cloth ornaments, as the important component of the soft clothing industry, the annual sales value of domestic textile industry has reached 1 trillion and 200 billion yuan.

Wang Wenxue, President of the media shopping Specialized Committee of the China Federation of Commerce, said that the annual consumption of soft clothing industry in China is as high as 200 billion to 300 billion yuan.

Higher and higher consumption demand brings more space to the soft loading market.

From 2000 to now, the sales volume of domestic household soft adornments is increasing at an annual rate of 30%. In the future, the big soft packing industry is expected to reach 10 trillion yuan, and China will become the largest soft clothing consumer market in the world.

Facing the trend of "big segmentation" and "great integration" in the decoration market today, insiders believe that pure home textile enterprises and furniture enterprises have been unable to adapt themselves to the soft loading market, and the joint development of soft clothing and enterprises is the future direction.