Shoe Company Hongxing Erke Brushed Past The World Cup Robe.

"There are still a lot of variables. We are also having a headache." In June 1, 2010, I received a telephone call from a reporter. Erke Vice President Wu Rongzhao looks depressed. He did not reply explicitly whether the contract between Hongxing Erke and North Korea's national football team was terminated. However, according to a number of sports personages, the Korean national football team will not wear Hongxing Erke in the world cup. clothing 。

"Hongxing Erke lost a very good sport. Marketing Opportunity. " Wang Qi, vice president of China sports industry competition group, commented.

"The Korean sports committee has different ways of doing things, and suddenly demanded that this suddenly request that. There are great variables in black and white. The spirit of contract is not so particular. Wu Rongzhao described the huge obstacles encountered by Hongxing Erke and North Korea's national football team.

But there are several things that highlight the fact that in March 18th, when the Korean team played friendly matches with Mexico, the North Korean team was wearing the Red Jersey provided by the Mexico sports brand Pirma. A few days before the Mexico match, the DPRK visited Caracas, Venezuela, where it was alleged that the North Korean team was not ready for the match, and that they had to borrow their Jersey from the opponent to make their debut.

"A Mexico brand stepped in, but it was said that neither side had settled it." Wu Rongzhao confirmed to reporters.

It is widely believed that the Korean national football team, as the last 32 Asian team to enter the world cup, is absolutely unintentional to the sponsor Hongxing Erke. Before the Beijing Olympic Games, the Chinese national team and the first tier national teams were dressed up by Adidas, Nike, Lining and other first-line brands. The space for sports brands such as Hongxing Erke and other two or three lines has been very small. "We wanted to find a team that was not very competitive, relatively easy to sponsor, and had a certain strength, so we thought of the DPRK team." One insider told reporters that the cost of sponsoring the North Korean team was very high, and it was 2 million dollars, and it could still be four years.

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However, in the Beijing Olympic Games, the Korean team's performance was mediocre and did not bring much opportunities to Hongxing Erke. Fortunately, from June 2009, the mysterious Korean team as the last 32 strong teams in Asia entered the world cup. Outside evaluation, Hongxing Erke pressed the dark horse.

But whether cooperation is enjoyable may only be known to both sides. The two message is that a Hongxing ERK marketing officer once said, "it is quite risky to set up a special store in a special country like North Korea. Secondly, Wu Haixia, the liaison Commissioner of the two sides, said that the requirements for sports equipment in the Korean sports community were much higher than expected. Every time they send out the equipment design samples, they will make many personalized amendments.

According to a circle insider, Hongxing Erke did not continue to sponsor this time because the enterprises were unwilling to spend more cash sponsorship but cash in kind, but the specific conditions were not settled. In this regard, Hongxing Erke did not respond. Wang Qi, vice president of China sports industry competition group, believes that Hongxing Erke has lost a very good sports marketing opportunity. "Even if the North Korean team does not win, they will play 3 matches in the group stage, and the DPRK is also pretty good for Brazil. Brand has the chance of absolute exposure. Relatively cheap sponsorship fees and exposure are definitely worth more than the high cost of sponsoring the world cup.

In June 2nd, the Wall Street Journal reported that Julio Villalobos Villalobos, the head of the Mexico Pirma clothing accessories department, who provided the robes for the North Korean team to warm up, said: "they (North Korea) have repeatedly lowered their prices, so we finally declared that we could not conclude the transaction". (Julio) But Italian company Legea Sales Manager Lorenzo Grimaldi (Lorenzo Grimaldi) confirmed that the company signed a contract with the Korean soccer team. Grimaldi said the contract was signed in early February 2010 in Italy, Pompei, before the negotiations between Pirma and North Korea.

Grimaldi's statement also confirms the harsh demands of the North Korean team. "The North Korean football team hopes that the uniforms can be personalized", including the fabrics that are not available in the catalog.