Clothing Tail Goods Into The Core Business Circle Sparked Concern

The tail cargo market, by its "tail", is different from the "normal goods" in the normal circulation area and the channel. In the operation channel and market location, the tail cargo market has been keeping a certain distance from the positive cargo market. Not long ago, Tian Lan's tail cargo opened the market to the 27 business circle of Zhengzhou, causing people to discuss whether the "tail cargo market" should enter the core business circle.

In May 15th, the second branches of Tian LAN tail goods and shoes and clothing city near the 27 square of Zhengzhou were officially opened to welcome guests. The tail shoe shoe city is located in 27 square of Zhengzhou, and is located at the core of Zhengzhou's most prosperous 27 business circle. Its area reaches 10000 square meters, and there are more than 300 famous footwear and clothing brands at home and abroad, and more than 1500 kinds of shoes for men and women. In terms of specialized and characteristic shopping centers in Zhengzhou, there are few markets with such a large scale and rich brand.

Since last year, the term "tail cargo" has been gradually known to Zhengzhou residents. Jian Wen Hui City, Tian LAN tail goods shoes city, Fairview City Taichung market has opened, and has led to an increasing number of goods market opening to welcome guests. Today, Tian LAN cargo terminal once again strong landing in Zhengzhou 27 business circles, indicating that "tail cargo" settled in Zhengzhou this year, "new things", not only has a strong vitality, and the concept of "tail cargo" is really widely accepted and recognized by Zhengzhou residents.

Consumer demand helps rapid expansion of tail cargo market

In May 15th, the 27 business circle in Zhengzhou was bustling with excitement. "Beijing Tian LAN tail shoe shoes clothing city 27 shops" opened up, attracting many people to patronize. This has to remind people of last year's market when the tail cargo market first arrived in Zhengzhou. In September 5th last year, Jian Wen new world commercial center launched the "Jian Wen Tao Hui City" with the theme of tail cargo. After opening up, customers filled the door, so that the owner of the new world commercial building was delighted.

When the first day orchid tail goods shoes and clothing city opened in Zhengzhou, a brand agent told reporters that the goods sold by the large shopping malls from the agents would normally be sold at a price increase of 300%. The shoes of 680 yuan and 200 yuan would not be the only ones to be bought. Reporter survey found that in the mall more than 800 yuan brand shoes, in the sky orchid tail shoes city, only need more than 100 yuan can be bought, like old man, old car, AOKANG, woodpecker, red dragonfly, camel, Anta, Jordan, 361 and other brand shoes can be found here, although some styles are outdated, but the price is super cheap, many consumers come to fame. In Zhengzhou, visiting the tail cargo market has become a trend of consumption and leisure. It is precisely because of the popularity of consumers that the market of Zhengzhou's tail cargo has been booming.

"At that time, entering the Zhengzhou market," said Wu Da Bureau, general manager of Tian LAN tail cargo, "at the time, it was not very clear at heart, because most of the products sold in the" Tian Lan "tail shoe business were mainly domestic and foreign famous brand shoes inventory and shelves products. Although the price was lower than 60% of the department stores, but it could not be recognized by consumers, it was decided by the brand recognition of consumers. Consumers recognized brand consumption and cultivated brand consumption habits. The value of our shoe city could be found by Zhengzhou citizens. From the current sales situation, Zhengzhou's brand consumption concept is not inferior to Beijing, Shanghai and other tier cities.

According to the insider of Tian Lan's tail cargo market, the 27 store of Tian Lan's tail goods has been upgraded comprehensively compared with the first store. The customers on the opening day were over 30 thousand passengers, and the single day sales revenue exceeded 2 million 800 thousand yuan. Obviously, the concept of "tail cargo" has been accepted and recognized by the people of Zhengzhou.

Enter golden business circle or promote business circle transformation

This time, Tian LAN shoe clothing city again landed in Zhengzhou, and accused of 27 business circles, causing a lot of concern and suspicion. 27 business circle is a gold trading area in Zhengzhou. The competition is fierce. Is it possible for the market to enter such a business circle to survive? Will it have a negative impact on the business atmosphere of the mature business circle?

"There are many brands in the mall and the tail cargo market. Many consumers often compare the prices of the same products in the mall with the price of the tail goods when they buy them, which will inevitably have a negative impact on the operation of the shopping malls." 27 a shopping guide for a domestic sports brand in a shopping mall told a reporter, "customers often tell us how cheap the price of the tail market is, and you should be cheaper."

It is understood that in 27 business circles, this kind of situation is not rare, but many consumers' views are different from those of merchants. "Although the two brands are the same, they are mostly new products this year, such as shoes and styles, which are the latest ones, but they are different in the tail cargo market, most of which are the final inventory, or the end of foreign trade." Miss Li, who is shopping in a shopping mall, told reporters that "a mature consumer should know his shopping objective and consumption trend. I rarely go to the tail market myself. What I need is the latest style, not just a famous brand or trademark. " In a sense, Miss Li's consumption concept has to represent the trend of consumption of many fashionable shopping groups, and it also shows that the consumer groups are different in both the tail market and the main shopping mall. Retail industry is a highly open and highly competitive industry. The development of Henan's retail industry is one thousand shops, and the homogenization competition is serious. The entry of the tail cargo market has undoubtedly formed a differentiation. From the current development of retail industry, Henan needs the tail cargo market.

Known as the "godfather of the tail cargo", Liang Jiliang, a senior figure in the tail cargo industry, analyzed that the tail cargo market was operated by the stock and shelves products outside the genuine goods, which are essentially different from the traditional shopping malls in terms of the nature, price and mode of operation of the goods.

Since there is no problem of competition of the same kind, the shopping mall will enter the prosperous business circle, no matter for other shopping malls or for the vast number of consumers, it will be a useful supplement to the business format and consumption place, and will not have a direct impact on traditional commerce. But at the same time, business segmentation sometimes means differential competition. When the traditional shopping centers face many competitive advantages in the tail cargo market, they should not be afraid, but try to find ways to provide consumers with more affordable, genuine goods and services, and win the recognition of consumers.

"In a sense, the shopping mall has entered the golden commercial circle, which has accelerated the upgrading of business forms in the business circle. It not only meets the diversified shopping needs of consumers, but also reduces the inventory pressure of brand manufacturers and circulation links, and provides new impetus for manufacturers and sales terminals to enhance their competitiveness. Liang Jiliang said.