World Cup Nike Adidas PK

June 11, 2010 World Cup. The flames of war on the green field have not yet been ignited, and the flames outside the stadium have been burning for a long time. Global companies want to play a big role in this green field. Football is dominated by feet, and feet need shoes. Therefore, war boots become important equipment. Shoe manufacturers as the producers of war boots have become the object of concern. Shoe companies, especially the well-known shoe companies, ignited the flames of war inside and outside the world cup.

The traditional advantages of Adidas are football and track and field, and soccer is the most attractive sport in the world today. With many years of painstaking efforts in the football field, ADI occupies 35% of the global football market share, Nike accounts for 30% and Puma accounts for 9%. As a partner of FIFA, ADI has a unique advantage in the world cup management, which is mainly reflected in the exclusiveness of business promotion and media promotion. At present, Adidas's main sponsorship teams include South Africa, Germany, Spain, France, Argentina, Greece, Japan, Denmark, Nigeria and so on. Of course, Adidas paid a lot of money for it. From 2007 to 2014, the 2010 World Cup and the two World Cup in 2014, ADI had to pay about 280 million euros in sponsorship fees.

As a big cake in football, Nike, as the industry leader, will never stand idly by. In order to catch up with ADI, he has invested 100 million euros in the world cup in Japan and Korea. Now Nike's annual sales of soccer products are about $1 billion, and Manchester United and Arsenal have signed a cooperation agreement with Nike. At present, the Nike camp has signboards in Brazil, Holland, Korea, Portugal, the United States, Mexico, Australia, Slovenia, Serbia, New Zealand and other continents. Because the top stars are scarce, so the stars like Messi, C Luo and Kaka are almost all the two boats on foot, ADI and Nike. They are either sneakers or jerseys. There is always one part of them.

　　 Product chapter

Good elasticity, shock absorption, and suitable for the flexible use of feet are the common characteristics of all sports shoes. For the design of football shoes, damping is the most important part of the design. Only the shock absorption technology can get the best protection for footballers' "eating cost" - foot. In this world cup, Nike and Adidas are doing their best to design first-class boots for soccer superstars. These boots provide shock protection for both feet to resist enormous external forces.

Nike is the first to introduce the super power "elite series" boots, which will enhance the performance of football boots to a new level. Nike's Mercurial VaporSuperFly II, CTR 360 Maestri, Total90 Laser III and Tiempo Legend III boots all adopt a new high performance shoe upper, which improves the player's field of vision on the court, and also uses improved outsole to provide lightweight performance for various styles of players.

Lightweight performance and enhanced field vision allow players to gain the upper hand in the decisive phase of a game.

The "elite series" boots are suitable for all levels of players, including the Nike Football+ function. With the help of Nike Football+'s special membership access, they can get the guidance of world-class coaches, players and teams to improve their skills. Nike Football+ masters train their special skills in ball control, accuracy and speed with their professional training contents.
Then Adidas officially released "the lightest" football boots F50 adiZero. F50 adiZero, which is newly built with advanced technology and outstanding design, weighs only 165 grams. It is by far the lightest and fastest football boots.

The Adidas F50adiZero football boots combine the most lightweight material and sophisticated technology in the industry to produce a war boots with a weight of only 165 grams. At the same time, through geometry principle and special material shoe last, it ensures that the final product can provide adequate support, protection and force distribution for sole and heel. In order to help players improve foot stability, F50adiZero vamp is specially used in the interior structure with TPU material edge, and a single TPU supporting belt is added to the sole. It can provide stability and support for the lateral and lateral movement of players. It also increases the visual effect while preventing the vamp from being worn out.

During the 2010 World Cup in South Africa, Argentina star Messi will go out to the world cup wearing his personal color changing purple and bright white F50adiZero. Some other stars in other countries will also compete in the world cup in other colors of F50adiZero.

Nike and Adidas become the deadly rivals in the world cup. But the world cup is not only the two brands in the field of war, Puma, UMBRO and other brands have begun to join the field war. In the near future, Chinese shoe enterprises do not need to save the country by curve, directly participate in the world cup war, let the four year feast be more beautiful.