How To Choose The Right Way To Start A Business

1. what is entrepreneurship?

Many people do not understand.

I find that the entrepreneurs who want to start here, especially those who have just left school for quite a few years, have a lot of misunderstandings.

There is an old saying in China that "man is thirty, get married and start a career". What is this good industry? It is a stable career. From the point of view of income, you can live a comfortable life with your family, support your parents, raise your children, and the family can travel and entertain... From the standpoint of reputation, in the social class (we do not deny the existence of class), you have entered at least the middle class, but the whole society does not admire it, but at least respect you.

But many of us are wrong. They believe that starting a business is to have their own businesses, to have huge wealth, to have beautiful cars and beautiful women, to get in and out of all kinds of high places.

This is not entrepreneurial mentality. This is the mentality of being rich.

2. on the riches: in this society, we do not exclude rich people. If there is a chance of getting rich and not much risk, I will burst my head to grab it.

(it's very similar to buying a lottery ticket, but I never buy it because the opportunity cost is too high) please remember one sentence: "the mall has no surprises.

The above is extreme. Most entrepreneurs are very hard-working. They suffer from hardships, fatigue, tension, frustration and frustration. But you know, this is wrong again.

Entrepreneurship should be hard, but it should not be hard.

If you run your own business very hard, even on thin ice, you are scared every day.

You should doubt and reflect that you may have gone wrong.

3. work and start up: give me an example of two good friends.

One is founder of the founder computer (name I will not say) A, a typical senior worker.

The other was my friend B, who was the general manager of Alcatel's branch office and the general manager of a business unit at headquarters.

A is positioning himself as a professional manager. He left the founder, he still has a high salary every month, and his own affiliated enterprises to deal with some projects in the business process.

After leaving Al Carter, B wanted to be a boss himself, and now he opened his own company. However, he hasn't worked for a year yet. He is a very good sales person, but he has done great clients before, and big projects are still following big items, which do not have a good cash flow for the enterprises. Every day is very hard, and every day produces new hope, and every day it loses and exhausting.

Who do you think A and B are really entrepreneurs?

Entrepreneurship does not mean that we must have our own company. In fact, this is a "bosses culture" in Jiangsu and Zhejiang. The road of professional managers is also a kind of entrepreneurship. We call it entrepreneurial within the enterprise.

For example, the form of "business department" in large enterprises is a typical example of enterprise internal entrepreneurship.

In sum, entrepreneurship is the process of building a career foundation for ourselves after we leave school and set foot in society.

4. what kind of entrepreneurship are you going to take?

A.) character analysis: the human resource system divides leadership types into 6 categories (5 or 7 in some theories). Some people are good at strategic planning and are not good at execution. Some people are good at implementing but not good at showing (including speaking, promoting, packaging, etc.), some people are decisive in character, some are considerate and considerate, some are mild, others are strict.

All of these determine what kind of path you are suitable for.

Anyone who has any character is only suitable to be a professional manager, and those who can really create their own businesses and succeed are all those who have all the outstanding personalities at the same time.

One in a million!

B.) resource analysis: even if you belong to one of those ten thousand people, the timing of entrepreneurship is very important.

It is possible to create a successful enterprise with all resources in place.

Including, but not only (funds, products or technology, human resources, law, industry background, management capabilities, industry competition, good business models, customer resources), the probability that the start-ups with all the above resources can smoothly pass the first stage of entering the development period is 70%.

Without any resource, the probability of success will be reduced to below 10%.

So why are there few successful college students? Can you get those resources from friends who just come out of school?

5. entrepreneurship analysis:

Entrepreneurship means you have entered a field, and you have to take the lead in the war. Sun Tzu's art of war says, "the husband is not fighting, and the winner of the temple is many."

To count more is to win less than to count. I think this is the best way to win.

That is to say, the cause must be considered clearly in all aspects, otherwise it is less or even uncalculated.

(there are too many entrepreneurs who are really without acid. They are full of enthusiasm to choose to start a company and start their own business.

So how should we calculate it? To give you a reference, it is necessary for entrepreneurs to analyze themselves based on this.

A. look at the industry you are entering.

The industry that the entrepreneur enters should be in an upward stage, but has not yet reached the stage of large-scale development.

In the declining period, there are too many industry descriptions to enter enterprises, and the competition is fierce. Almost all of them are competing against the environment of scale effect (such as IT's online games, network devices, PC computers, etc.), how do you build a new company to do scale competition? And new enterprises must consider development, the industry has already been on the decline, what is the future of development? And what is needed to get to the peak industry is that you immediately enter the battle field, but start-ups need to run in and need training. When you are ready, the market has been carved up by the successful people, and the roadside will not reach you.

(typical case: Shanda, after the success of NetEase's game, let's take a look at the situation of other online game vendors rushing in.)

B. should choose the domain with its own advantages: the so-called advantage.

1. you have ready customers, such as many foreign trade companies who sell their own businesses and bring their customers to new companies.

2. you have skills, such as apprenticeships, shop yourself, such as your expertise in a particular field.

3. if you don't have any of the above, your friends and relatives have some special resources, such as a friend of mine, he has no special skills and his academic qualifications are not high, but one of his relatives is a bank president, so I asked him to choose to do credit card business.

(credit card business itself is also in line with A. conditions).

4. if there is nothing, I think you are not very suitable for independent entrepreneurship.

C., after choosing the industry that a and B choose to enter, we should carefully analyze the other resources and capabilities that the industry needs.

The first is capital, and every field needs different capital investment. But if you start from scratch, and there is no project to move venture capital, then I advise you not to choose to start a business.

The success probability of starting a business from scratch is close to zero today. That era has passed. (in 80s, it was a bank loan to earn the first barrel of gold).

In the calculation of funds, the following calculation is made:

Registration fees are set up for reference.

Office expenses (rent, water and electricity, property, furniture, office supplies, consumables) are calculated in 12 months. The rent is calculated in 13 months as a deposit.

Manpower costs (wages, benefits, management costs, telephone charges, entertainment expenses, travel) are calculated in 12 months.

Purchase cost (calculated at 2 times turnover rate)

These are all basic. The cost you have to bear is calculated in 12 months because the start-ups generally have to prepare for no business income in a year.

That is to say, capital should last at least one year, so that you can consider changing in 7 or 8 months when the company is in a bad state.

If there is no such money, please do not consider entrepreneurship, you will hardly succeed.

The second is human resources.

A. partners, you may not have all the resources, so you need partners to make up for it.

Therefore, the choice of partners is complementary to resources rather than emotional harmony, followed by personality considerations.

B. employees, startups are very similar to their partners in choosing employees.

Most of the startups will become partners after the success of the company.

Choosing employees is just like complementing you.

For example, if you have technology and lack of sales ability, you should focus on recruiting suitable sales.

Last month, a friend of mine opened a company, and my friend himself was a very good sales person.

But he recruited two salesmen in the new company with a monthly salary of 1 thousand (in Shanghai).

I said to him, first of all, you solved 90% of the company's sales problem. What you need is to cooperate with your project to promote and implement the staff, not sales.

Second even if you sell, the monthly salary of 1000 yuan in Shanghai will not be any success.

He didn't listen to me at that time. As a result, he told me last month that he had dismissed the two sales. I said why you had wasted 2 thousand yuan, so you might as well invite us to drink.

The third is investor choice: some friends may have better technology or projects, and some friends have reached a certain stage to absorb venture capital.

But at this time, people often feel depressed and seem to have money to pull in.

In fact, there are lots of money in the world, but money has a price. The purpose of others is to earn more money from you, and you should also choose the best investor for you.

How to choose? Or that principle, complementary.

What investors should bring to you is not just money.

When you put in the money, you sold the equity, which is much higher than the bank loan.

In addition to money, investors should be able to bring more brand promotion, more business and better management to your business. This is the most suitable investor for you.

The first financing enterprise is the most suitable for finding industry investors related to your industry. For example, if you open a printing plant, if you let the paper mill invest in you, it is the most beautiful.

If you have reached a certain scale, even before IPO, then the famous overseas institutional investor is the object you should strive for. It will bring you a strong reputation and a strict financial management system.