CBA Starts The New Pavilion &Nbsp, Challenging The New Heights.

As a strategic partner of China Basketball Association, Guo Hui (China) Co., Ltd. pioneered the operation mode of China's official brand logo product.

May 13th -5 17, in its "higher than yourself, challenging the new heights" 2010 Q4 order meeting, CBA launched a new exhibition hall, for business partners to bring a brand and product display of visual feast, showing a brand new pattern.

Five major pavilions

Brand charm

It is understood that in this order, CBA will launch a brand-new brand hall, science and Technology Museum, competition hall, simulation terminal library and comprehensive ordering hall, which will further show the brand influence, technological creativity, resources of competition, terminal sales force and product competitiveness of CBA over the years.

Among them, the brand Pavilion shows the glory of the CBA brand operating by Guo Hui (China) Limited. The science and Technology Museum displays the brilliant technological achievements of the CBA brand, including the 8 leading bionic technologies in the basketball field. In the event hall, it shows the CBA brand event equipment which has been tempered by tens of thousands of peak events. The simulation terminal Pavilion shows the integration strategy of CBA and terminal.

The layout of the comprehensive ordering hall is also ingenious.

It is divided into three parts, namely, pre competition training series, competition sports series and post match life series. The pre competition series are mainly pre competition comprehensive training equipment, the competition series are mainly competition suits, and the outdoor sports equipments are the main sports events.

The brand-new series division way, has manifested the CBA brand unique superiority more vividly.

Among the several large pavilions, the most attractive one is the science and Technology Museum. CBA basketball equipment has always been famous for its technological innovation.

From G-TECH (Engineering and shock absorption system) technology, shaped aeronautical shock absorption technology to 27 degree oxygen chamber thermostat technology, from 100 grams of "Dandelion ultra light running shoes" to "armor protection basketball shoes" to "front guard series basketball shoes", CBA constantly sprung up technological storm in professional sports equipment.

In addition, relying on the advantages of the China Basketball Association, Guo Hui collected data on the foot and movement characteristics of hundreds of professional athletes in China, and developed professional basketball equipment from the requirements of human sports biomechanics.

In addition, the new office building of CBA brand operation center of more than 2000 square meters of Kuo Hui company has been completed and officially opened, providing a better platform environment for CBA brand operation.

Strategic layout

Create a new brand structure

At the Q4 marketing conference in CBA2010, Lin Jinzhang, vice president of Guo Hui (China) Limited, said in the report on market planning and deployment, CBA has entered a new stage of brand strategy implementation.

In 2010, the company took the market development and terminal operation management as the focus of the CBA brand work, and put forward three basic strategic points to support the realization of the new strategic target of the CBA brand.

It is understood that CBA brand will provide professional investment benefit analysis and evaluation services for channel construction through strategic support to the market.

And continue to strengthen commodity management and sales management, and strive to build the scale of market operation.

At the same time, we should focus on shaping the core competency of single store operation and management, improving the level of retail management, and building a first-class terminal store.

It is reported that CBA will launch the seventh generation space props system, and combined with the seventh generation space system, to establish more in line retail implementation standards.

At the same time, the company operates strategic cooperation with retail expert consultants to set up CBA brand operators college, and continuously input various professionals into the market, and create a first-class retail management system.

Ding Guo, President of Guo Hui (China) Limited, said that 2010 is a key year to achieve the strategic goal of CBA brand development, and also a year of CBA brand accumulation.

At present, China's sports industry is an important stage from mass organization, organization and commercialization to industrialization. The sporting goods industry is ushering in a new era of development. CBA will create a brand new pattern of "challenging new heights" through resource operation, industrial operation and capital operation.