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2010 Shoe Companies Need To Be Cautious In Starting The "Fast Fashion" Mode.

2010/6/8 9:49:00 40

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By the end of 5, Europe's largest fashion retailing

brand

H&M opened its first flagship store in Guangzhou, causing a queuing rush.

H&M has conquered consumers with the new speed of 10 days, and has attracted the attention of many garment enterprises in Quanzhou.

According to the analysis of the industry, the fast fashion clothing brands such as ZARA and H&M entered the Chinese market in the past two years. The fast fashion consumption characteristics also spawned the application of the new generation of information management system.

Speed winning industry chain highly integrated

Moderator: ZARA can achieve "a new product can be listed on the 7 day". How do you view the success of these international brands? Can our Quanzhou enterprises learn from them?

Ouyang Zhonghui: H&M, ZARA and other international brands advocated the "fast fashion" mode, in fact, "less batch, multi variety" clothing production mode.

On the one hand, this model is in line with the demand for personalization, and on the other hand, it is also a product of the current saturated economic environment.

In the era of saturated economy, a product, many enterprises produce, often cause huge inventory risk.

Through the way of "less batch and multi variety", each style only produces dozens of pieces or even more than ten pieces. It seems that the cost of each garment seems to increase, but as long as these clothes can be sold quickly, it is an effective production.

Of course, this kind of

Pattern

The requirements for R & D and design capabilities of enterprises are very high. Enterprises must catch up with fashion demand quickly and respond in the shortest time. Only by achieving a high degree of integration in the industrial chain, will it be possible to integrate design, raw material procurement, production and manufacturing, warehousing and pportation, order processing, wholesale operation, and terminal retail together to achieve this.

Chen Zhi: "fast fashion" mode is mainly for fashion, clothing and other fashion areas, but it advocates the idea of "shortening the product listing cycle as short as possible", which deserves our attention.

In particular, as a fast moving consumer goods enterprise, we should pay attention to how to shorten the links of R & D, production and logistics. Only when these links are more closely linked, can the product listing cycle be shortened.

Zhang Tao: there are many in Quanzhou now.

enterprise

Efforts have also been made in this regard. Some large scale private enterprises such as footwear and clothing have already used information technology to improve production, logistics, marketing and other links through the introduction of ERP (Enterprise Resource Planning) system.

At present, we have been able to do research and development, from raw material procurement to production of finished products only about 20 days. This is achieved through the introduction of ERP system to quickly collect data from all links.

Space wins cross regional concentrated market information

Moderator: it can be said that the success of H&M and ZARA is partly due to the use of information. So how can we use information technology to upgrade Quanzhou's traditional enterprises that have entered the pition period?

Ouyang Zhonghui: at present, many enterprises in Quanzhou have begun to realize the role of information technology in promoting productivity, and have begun to pform the mode of production growth through information technology. It can be said that informatization is an inevitable process when enterprises develop to a certain extent.

Take the seven wolves as an example, now the enterprise focuses on brand and R & D, and production outsourcing. It will inevitably face the problem of how the corporate headquarters link up with the garment factories and distributors. This problem must be solved through the information management system.

Chen Zhi: in each product, the electronic tag is inserted into the label of the origin, price and specifications of the product. Through inductor sensing, the process of goods can be tracked without direct contact with the merchandise.

This collection of information monitoring system can not only save unnecessary costs between production and logistics, but also more importantly, it can reflect the needs of various regions in the production management at a very fast speed, and achieve the optimization of production management and market demand.